Benchmarking

What is Benchmarking?

Benchmarking is a process where you measure your company's success against other similar companies to discover if there is a performance gap that can close by improving your performance.

Studying other companies can highlight what it takes to enhance your company's efficiency and become a bigger player in your industry.

In the automobile industry benchmarking describe as

Benchmarking is the process where that involves a structured comparison between similar products services or processes on some dimension of performance.

In the automobile industry, Benchmarking is the first or most important step for developing a new product or car and selling out in the market because many other comparators are already given their best so that time if any automobile company launches a new car in the market so first they need to research the market what is running in the market and what is the demand of the customer.

so the company start to surye the market and choose some competitor car and start to finding prons and cons and how they were making a different car to other which type feature they car have which type on inter and exterior

Benchmarking Process

• Planning
• Collection of information
• Analysis of data
• Action
• Monitoring

• Process Benchmarking - This type of benchmarking helps you to better understand how your processes compare to others in your industry. By looking at other companies in the industry you can improve your process to make them more efficient and cost-effective.

• Performance Benchmarking - In performance benchmarking is the hardest process to improve as it involves learning about competitor performance metrics and procedures and also making changes to processes within your business on the lower levels.

• Strategic Benchmarking - It is similar to Benchmarking process, is all about improving parts of your company by looking at others in the industry. Strategic benchmarking relates to strategy and how to create a strategy that will allow you to be more competitive in your area.

Now come to the Mr. D.S. Pughazhyendil

He is a married man who lives in Bangalore which is a highly crowded city. His family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest options so that he will buy a good car for his family.

Note: MR. D.S. Pughazhyendhii is fond of big cars

Solution

In this situation, we have ha some options for Mr. D.S. Pughazhyendil

• Frist option sedan
• Second compact SUV
• Third for spaces for MUV

IN Sedan

Maruti Suzuki Dzire

Specification

• Price Ex-showroom : 9.17 lakh
• Length (mm): 3995
• Width (mm) : 1735
• Height (mm) : 1515
• Wheelbase (mm) : 2450
• Seating Capacity: 5
• Boot space(liters): 378
• Fuel Type : Petrol
• Engine : 1197cc, 4 Cylinder Inline, 4 valves/Cylinder
• Max Power (bhp@rpm) : 89 bhp@6000 rpm
• Max Torque (Nm@rpm) : 113 Nm @ 4400 rpm
• Mileage (ARAI) (kmpl) : 24.12
• Transmission : AMT - 5 Gears, Manual Override

Honda Amaze

Specification

• Price Ex-showroom : 11.41lakh
• Length (mm): 3995
• Width (mm) : 1695
• Height (mm) : 1501
• Wheelbase (mm) : 2470
• Seating Capacity: 5
• Boot space(liters): 420
• Fuel Type : Diesel
• Engine : 1498 cc, 4 Cylinders Inline, 4 Valves/Cylinder,
• Max Power (bhp@rpm) : 80 bhp @ 3600 rpm
• Max Torque (Nm@rpm) : 180 Nm @ 1750 rpm
• Mileage (ARAI) (kmpl) : 21
• Transmission :Automatic (CVT) - CVT Gear

Tata Tigor

Specification

• Price Ex-showroom: 8.57lakh
• Length (mm): 3993
• Width (mm) : 1677
• Height (mm) : 1532
• Wheelbase (mm) : 2450
• Seating Capacity: 5
• Boot space(liters): 205
• Fuel Type : Petrol + CNG
• Engine : 1199 cc, 3 Cylinders Inline, 2 Valves/Cylinder
• Max Power (bhp@rpm) : 72 bhp @ 6000 rpm
• Max Torque (Nm@rpm) : 95 Nm @ 3500 rpm
• Mileage (ARAI) (kmpl) : 26.49
• Transmission : Manual - 5 Gears

Hyundai Aura

Specification

• Price Ex-showroom: 9.18lakh
• Length (mm): 3995
• Width (mm) : 1680
• Height (mm) : 1520
• Wheelbase (mm) : 2450
• Seating Capacity: 5
• Boot space(liters): 402
• Fuel Type : Diesel
• Engine : 1186 cc, 3 Cylinders Inline, 4 Valves/Cylinder,
• Max Power (bhp@rpm) : 74 bhp @ 4000 rpm
• Max Torque (Nm@rpm) : 190 Nm @ 1750 rpm
• Mileage (ARAI) (kmpl) : 25
• Transmission : AMT - 5 Gears, Manual Override

In Compact SUV

Maruti Suzuki Brezza

Specification

• Price Ex-showroom: 10.88lakh
• Length (mm): 3995
• Width (mm) : 1790
• Height (mm) : 1640
• Wheelbase (mm) : 2500
• Seating Capacity: 5
• Bootspace(liters) : 328
• Fuel Type : Petrol
• Engine : 1462 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC
• Max Power (bhp@rpm) : 103 bhp @ 6000 rpm
• Max Torque (Nm@rpm) : 138 Nm @ 4400 rpm
• Mileage (ARAI) (kmpl) : 18.76
• Transmission : Automatic (Torque Converter) - 4 Gears

Tata Nexon

Specification

• Price Ex-showroom: 10.99lakh
• Length (mm): 3993
• Width (mm) : 1811
• Height (mm) : 1606
• Wheelbase (mm) : 2498
• Seating Capacity: 5
• Boot space(liters): 350
• Fuel Type : Diesel
• Engine :1497 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC
• Max Power (bhp@rpm) : 108 bhp @ 4000 rpm
• Max Torque (Nm@rpm) : 260 Nm @ 1500 rpm
• Mileage (ARAI) (kmpl) : 22.07
• Transmission : AMT - 6 Gears, Manual Override, Sport Mode

Hyundai Venue

Specification

• Price Ex-showroom: 8.38lakh
• Length (mm): 3995
• Width (mm) : 1770
• Height (mm) : 1590
• Wheelbase (mm) : 2500
• Seating Capacity: 5
• Boot space(liters): 350
• Fuel Type : Diesel
• Engine : 1493 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC
• Max Power (bhp@rpm) : 99 bhp @ 4000 rpm
• Max Torque (Nm@rpm) : 240 Nm @ 1500 rpm
• Mileage (ARAI) (kmpl) :23.4
• Transmission :Manual - 6 Gears

Renault Kiger

Specification

• Price Ex-showroom: 10.57lakh
• Length (mm): 3991
• Width (mm) : 1750
• Height (mm) : 1605
• Wheelbase (mm) : 2500
• Seating Capacity: 5
• Boot space(liters): 405
• Fuel Type : Petrol
• Engine : 999 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC
• Max Power (bhp@rpm) : 99 bhp @ 5000 rpm
• Max Torque (Nm@rpm) : 152 Nm @ 2200 rpm
• Mileage (ARAI) (kmpl) : 18.24
• Transmission : Automatic (CVT) - CVT Gears, Sport Mode

In MUV

Maruti Suzuki Ertiga

Specification

• Price Ex-showroom: 10.84lakh
• Length (mm): 4395
• Width (mm) : 1735
• Height (mm) : 1690
• Wheelbase (mm) : 2740
• Seating Capacity: 7
• Boot space(liters): 209
• Fuel Type : Petrol
• Engine : 1462 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC
• Max Power (bhp@rpm) : 103 bhp @ 6000 rpm
• Max Torque (Nm@rpm) : 138 Nm @ 4400 rpm
• Mileage (ARAI) (kmpl) : 17.99
• Transmission : Automatic (Torque Converter) - 4 Gears, Manual Override

Renault Triber

Specification

• Price Ex-showroom: 6.91lakh
• Length (mm): 3990
• Width (mm) : 1739
• Height (mm) : 1643
• Wheelbase (mm) : 2636
• Seating Capacity: 7
• Boot space(liters): 625
• Fuel Type : Petrol
• Engine : 999 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC
• Max Power (bhp@rpm) : 71 bhp @ 6250 rpm
• Max Torque (Nm@rpm) :96 Nm @ 3500 rpm
• Mileage (ARAI) (kmpl) : 18.29
• Transmission : AMT - 5 Gears, Manual Override

Kia Carens

Specification

• Price Ex-showroom: 11.40lakh
• Length (mm): 4540
• Width (mm) : 1800
• Height (mm) : 1708
• Wheelbase (mm) : 2780
• Seating Capacity: 7
• Boot space(liters): 216
• Fuel Type : Diesel
• Engine : 1493 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC
• Max Power (bhp@rpm): 113 bhp @ 4000 rpm
• Max Torque (Nm@rpm): 250 Nm @ 1500 rpm
• Mileage (ARAI) (kmpl) : 21.3
• Transmission : Manual - 6 Gears

CONCLUSION

As we know Mr. D.S. Pughazhyendil ues car in an office also so, in that case, they need to Diesel car

• If Mr. D.S. Pughazhyendil go for Compact Sedan Honda Amaze it's out of budget but as we looking for car uses so the best sedan option.
• If Mr. D.S. Pughazhyendil go for Compact SUV Tata Nexon is the best in the segment.
• If Mr. D.S. Pughazhyendil go for MUV Maruti Suzuki Ertiga is the best Option, car not come in diesel but available in petrol + CNG