Benchmarking

Challenge 1- BENCHAMARKING

What is Benchmarking?

Benchmarking is the process of structured comparison of products, services, processes, specifications, features or cost between two different competing organizations or between 2 different braches of same factory or between 2 different sectors using the same process.
Benchmarking helps organizations to understand how and where needs to change in which area, systems or processes for improvements. Studying other companies can insight what it takes to enhance your company's efficiency and become a bigger player in your industry.

Advantages of Benchmarking

• Comparing your existing performance with competitor can enhance company execution performance, can have strategic advantage over leading company.
• Continous benchmarking helps to monitor performance of company, by looking at current data trends and predicting future trends which helpful for business to improve continously over the time.
• Benchmarking can be useful to find goals and new aims for company to set performance matrics to improve.
• By setting performance matrics, it helps company to understand better everyone's role, responsibility and ownership of processes. This will be an encouragement to employees in their job to lead for better output.
• Benchmarking helps to find where is your company right now, where it is going, what you can do to excel and achieve your goal.

Important steps in Benchmarking Process

• Plan- Decide what and why you want to improve.
• Study- Study your own process or products.
• Identify- Cometitor or top leading orgnization with same process.
• Collect- Collect all the data from orgnization directly or through third party.
• Analyze- the data collected and find the Gap or differences
• Adapt- Define the goal, implement and adapt to the changes
• Monitor and Review- Monitor the changes and review the results to know efficacy of the changes

Benchmarking of Cars for Mr. Pughazhyendhii

Looking family size of Mr. Pughazhyendhii, I,m ruling out Hatchback cars though they fit in his budget. Also CNG operating vehicle are not feasible for long distance travel and holiday, because in family of 5, there will be no space for luggage in car. For his daily commute to office and once in a month long distance travel to his home town, I have shortlisted below 4 compact sedans and SUVs in his budget.

Brand Name	Maruti Suzuki Dzire VXi	Hyundai Aura S 1.2 CRDi	Tata Punch Adventure MT	Nissan Magnite XV Executive
Price(On Road, Bangalore)	8.90 Lakh	9.86 Lakh	8.15 Lakh	8.43 Lakh
Dimension (LxWxH)	3995x1735x1515	3995x1680x1520	3827x1742x1615	3994x1758x1572
Engine	1197cc, 4 cylinders inline, DOHC	1186cc, 3 cylinders inline, DOHC	1199cc, 3 cylinders inline, SOHC	999cc, 3 cylinders inline, DOHC
Engine Type	1.2 Dual Jet	1.2 U2 CRDi Diesel	1.2 Revotron	1.0L B4D
Transmission	Manual- 5 Gears	Manual- 5 Gears	Manual- 5 Gears	Manual- 5 Gears
Fuel Type	Petrol	Diesel	Petrol	Petrol
Mileage (ARAI)	23.26	25	18.97	18.75
Fuel Tank Capacity	37	37	37	40
Boot Capacity	378	402	366	336
Airbags	2 (Driver, Passenger)	2 (Driver, Passenger)	2 (Driver, Passenger)	2 (Driver, Passenger)
Rear AC, BA, ABS, Steering control, USB, AUX, Power steering, FM	YES	YES	YES	YES (Except AUX)
Plus points	Proportionate compact sedan stance Frugal motor	Compact sedan Adequately powered motor Good ground clearance	Ride quality Rear seat comfort	Modern design Spacious cabin Powertrain options
Could be better	Fit and finish Not involving to drive Diesel variant	Quirky rear stance Tight shoulder room for 3 at back	Weak bottom end performance Tight shoulder room for 3 at back	Slow steering Heavy controls Crashy high speed ride

Conclusion

In above benchmarking of cars for Mr. Pughazhyendhii, Only Hyundai Aura has Diesel variant option is available, Others are Petrol cars. From the above coparison chart, top 2 cars are Maruti Suzuki Dzire and Hyudai Aura. Maruti Suzuki Dzire is cheaper than Hyundai Aura, it has more space at rear but has lesser fuel economy and boot space than Hyundai Aura. On the other hand Hyundai Aura has Diesel as fuel type which is cheaper than petrol but has less shoulder room for 3 at rear. Since Mr. Pughazhyendhii has 5 year old son, so 4 adults and 1 child, this space won't be that big issue.

So from this Benchmarking, I suggest Hyundai Aura S 1.2 CRDi will be a good car option for Mr. Pughazhyendhii as per his requirement.