Benchmarking
BENCHMARKING
What is Benchmarking?
Benchmarking is a process where you measure your company’s success against other similar companies to discover if there is a gap in performance that can be closed by improving your performance. Studying other companies can highlight what it takes to enhance your company’s efficiency and become a bigger player in your industry.
The Benefits of Benchmarking
Competitive Analysis:-
By identifying areas you wish to improve on in your business and benchmarking your existing performance against competitors, your business can strive to enhance your execution tenfold. Using benchmarking this way has allowed businesses to gain strategic advantages over competitors and grow industry averages.
Monitor Performance:-
Benchmarking involves looking at current trends in data and projecting future trends depending on what you aim to achieve. In order to know you have been successful, benchmarking needs to be a continuous process. Monitoring performance is an inherent characteristic of it.
Continuous Improvement:-
As well as monitor performance, continuous improvement is an essential attribute of benchmarking. This is because the aim of benchmarking is to improve a certain element of a business. This improvement should not merely be something that improves once and is forgotten, but something that improves over time and is continuous.
Planning and Goal Setting:-
Once benchmarking has been carried out, goals and performance metrics are set in order to improve performance. These goals are new, more competitive targets for a company but they must be achievable. If goals are unrealistic to achieve teams become demotivated and goals are destined to remain unfulfilled.
Encourage Ownership:-
When companies look at their processes and metrics they need to ask hard questions to get all the answers they need. This includes talking to everyone in the business and understanding their roles. By asking these questions and gaining a better understanding of everyone’s role, ownership for processes and performance is encouraged. This means that employees will take pride in their job and the work they do. This pride leads to better performance and higher-quality end results.
Understand Your Companies Advantages:-
Benchmarking identifies where your company is right now compared to where you want it to go. If you are looking at improving any process in your business, benchmarking is a way of looking at how you can excel and become more successful through outlining the steps needed to achieve your goal.
Following is the Benchmarking of the few Compact Sports Utility Vehicles(SUV’s)
according to the need of the Mr. D.S. Pughazhyendhii
1) TATA Punch:- Tata recently launched the Kaziranga Edition for the Punch. It is a tribute to the endangered Indian rhino and is available on the Creative trim level of the micro SUV.
The special edition offers the micro SUV with a new paint hue, blacked-out wheels, a dual-tone black roof, and rhino motifs on the exterior and in the cabin. The interior is upholstered in a new ‘Earthy Beige’ fabric, and features a black-themed dashboard and unique interior trim.
Tata Punch Engine
The Punch uses a 86PS/113Nm 1.2-litre petrol engine (from the Altroz), paired with 5-speed manual and 5-speed AMT options. The micro SUV is 3,827mm long, 1,742mm wide, and 1,615mm tall. It has a 2,445mm wheelbase and stands clear of the ground by 187mm.
Tata Punch Features
Tata offers the Punch with a 7-inch touchscreen system with Apple CarPlay and Android Auto, a Harman sound system, connected car tech, a semi-digital instrument cluster, automatic AC, steering-mounted audio controls, keyless entry with push-button start, and all f our power windows. Passenger safety is taken care of by dual front airbags, ABS with EBD, cornering control, and rear parking sensors with camera. To top it all off is the micro SUV’s 5-star Global NCAP safety rating.
2) Maruti Suzuki Vitara Brezza
Maruti Suzuki Vitara Brezza Engine
The Vitara Brezza utilises a 1.5-litre K15B petrol engine that develops 105PS of power and 138Nm of torque. It’s offered with two transmission options: a 5-speed manual and a 4-speed torque converter. The variants also come with Maruti’s 12V mild-hybrid system, which adds functions like start-stop and torque boost assist.
Maruti Suzuki Vitara Brezza Variants
The Maruti Suzuki Vitara Brezza is offered in four variants: LXI, VXI, ZXI and ZXI+. Colour options are red, orange, silver, white, grey and blue. It also comes in dual-tone colours: red/black, blue/black and grey/orange.
Maruti Suzuki Vitara Brezza Features and Safety
The exterior features LED headlamps, dual-tone alloy wheels, as well as LED tail lamps. Inside, it comes with Maruti’s 7-inch infotainment system, Android Auto and Apple CarPlay, climate control, cruise control, a multi-info display, steering-mounted audio control, as well as keyless entry with push-button start. Safety features include dual airbags, ABS with EBD, rear parking sensors, and a rear view camera.
3)Tata Nexon
Tata recently introduced the XZ+ (HS) and XZ+ (P) variants for the Nexon, in celebration of achieving three lakh sales. Apart from the new ‘Royal Blue’ paint option, the XZ+ (HS) adds an air purifier to the Nexon, while the XZ+ (P) additionally gets Benecke Kaliko leatherette ventilated front seats and auto dimming IRVM.
Tata Nexon Engine
The Nexon is powered by 1.2-litre turbo petrol and 1.5-litre diesel engines with the turbo petrol now more powerful producing 120PS and 170Nm of torque. The 1.5-litre diesel engine produces 110PS of power and 260Nm. Transmission options include a 6-speed manual and a 6-speed AMT gearbox.
Tata Nexon Features and Safety
The Nexon gets a three-spoke steering wheel and touchscreen infotainment from the Altroz as well as new features like cruise control, auto headlamps and wipers as well as connected car technology. It also comes with electronic stability control, dual front airbags, rear parking sensors and i-RA voice assistant feature as standard.
The Tata Nexon scored five stars for Adult Occupant Protection and three stars for Child Occupant Protection. Following the Nexon’s four star result earlier this year Tata has improved a number of safety features including making a Seat Belt Reminder (SBR) for driver and passenger a standard for all variants of the model. In addition the Nexon was required to pass a side impact test meeting UN95 side impact protection requirements
4)Mahindra XUV300
Mahindra could offer its upcoming 130PS turbo-petrol engine as standard across all variants of the XUV300.
The new 1.2-litre mStallion turbo-petrol unit will churn out 130PS and 230Nm, 20PS and 30Nm more than the current unit. It will come paired with a 6-speed manual initially and possibly an optional AMT later. The SUV is available in four broad trims: W4, W6, W8, and W8 (O).
Mahindra XUV300 Engine
The Mahindra XUV300 is offered with two engine options: an 117PS-300Nm BS4 diesel and an 110PS-200Nm BS6 1.2-litre turbo petrol. Two transmissions are on offer a 6-speed manual and an AMT.
Mahindra XUV300 Features and Safety
Exterior features include projector headlamps, LED elements in the taillamps, a sunroof, and 17-inch alloy wheels. Inside, the XUV300 has a 7-inch infotainment system with Android Auto and Apple CarPlay, cruise control, and dual-zone climate control. Safety features include dual front airbags, front side and curtain airbags, ABS and EBD, electronic stability control, and a tyre pressure monitoring system.
By Analysing the need of the user and by the area of the most concern i have prepared a detailed comparison between the four cars on the basis of most important aspects for the Indian car user.
Conclusion
According to the benchmarking &Comparison done between the 4 vehicles in the compact SUV segment,I personally suggest TATA Nexon XE to MR D.S. Pughazhyendhii according to his need mentioned , family size , keeping the budget in mind and Safety features.
Report Prepared By
Rishabh Soni