Benchmarking

Benchmarking

Benchmarking is the process of setting references for a research or study process. The setting of reference is based on different types of criteria. The reference is set based on the lead performers of the same product or service in the current market. Based on this reference line, the product or service is measured. The process helps to determine the current market status and the competitors in the market.

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1)

The MARUTI SUZUKI VITARA BREZZA is another perfect car for city life. The automatic gear transmission works like a charm in crowded areas. The interior is spacious and perfect. The vehicle has an SUV-like look, and the seating is comfortable. The vehicle comes in nine different variants, which gives many selection options. Apart from the boot space of 311L, the vehicle gives extra storage space on the doors, dashboard, and armrest. BREZZA gives a ground clearance of 198 mm. The vehicle gives a good highway driving experience for the showroom price. An estimated average maintenance cost is Rs 31,795 for 5 years.

The engine is about 1462 cc and generates a brake horsepower of 103 for a maximum torque of 6000 rpm. The vehicle is a front-wheel drive.

Limitation:

• The speed rise is slow, which is a big disadvantage for highway driving.

2)

The TATA NEXON is one of the best family vehicles, which is useful for city life and for highway drives. It has an average maintenance cost of 22,230 Rs for 5 years. The boot space is decent and can accommodate a total of 350 liters. The size itself is a compact design, which is best for city life, and has a ground clearance of 209 mm. For long journeys, the fuel economy is quite good. The vehicle comes in seven different colors, and there is a nice range of options.

The engine is turbocharged and can produce a maximum bhp of 118.53 at 4000rpm. Depending on the transmission, the engine CC ranges from 1199 to 1497.

Limitations:

• poor interior quality.

3)

The KIA SONET gives a decent, comfortable experience for city and highway drives. For the given showroom price, SONET offers a good safety and comfort drive. The ground clearance is about 205 mm, which is a good height. There are nine different variations of color that are available on the market for SONET. Sonet's interior quality is worth mentioning. It offers beauty and high quality. The estimated maintenance cost for 5 years is Rs 16,742 – 21,000.

The vehicle comes with a front-wheel drive. The engine is 1493 cc and offers 113.43 bhp at a maximum of 4000 rpm.

Limitations:

• Rear raw space is not comfortable for long drives.

• Rear visibility is poor.

4)

The MARUTI SUZUKI DZIRE provides a good experience on the highway and a decent experience in city driving. which comes with a ground clearance of 163 mm. The design is compact and it is filled with a great quantity. The estimated maintenance cost for 5 years is Rs 23,656.

The engine is 1197 cc and produces 88.50 bhp at 6000 rpm. The vehicle is available in both front-wheel and four-wheel drive.

Limitations:

• The fit and finishing are not good enough for the given price.

• The interior is very basic.

5)

The HYUNDAI VENUE is one of the compact SUVs available. Its highway drive experience has become a favourite for many, and the city drive experience is not bad either. It offers a decent ground clearance of 195mm. The large wheels and solid shoulder line give a comfy ride, even on small bumps. The design comes with a smooth gearbox and modern power trains that offer better transmission. The vehicle has a good quality interior. The estimated maintenance cost over a five-year period is between Rs. 15000 and Rs. 20000.

The HYUNDAI VENUE is a four-wheel drive. The engine size is 1493 cc and it produces a power of 98.6 bhp at a maximum speed of 4000 rpm.

Limitations:

The rear raw space is not squishy.

Conclusion

Based on the comparison of five different vehicles, I suggest the TATA NEXON XE. NEXON is compact in size, which is best for escaping from crowded areas and finding a parking lot in a crowded city. The vehicle provides a good safety feature too. In addition, for long family road trips, the Tata Nexon provides adequate luggage space and seating comfort. The fuel conception and fuel storage capacity are good too. Since the buyer is fond of big cars, this will be a perfect choice for him. The HYUNDAI VENUE and KIA SONET are also decent choices.