Benchmarking
BENCHMARKING
It is the process where we measure our company success against other similar companies to discover if there is a gap in performance that can be closed by improving our performance . Studying other companies can highlight what it takes to enhance our company efficiency and become pro-performer in market place.
STEPS IN BENCHMARKING
- Select a subject to benchmark.
- Decide which organization or companies you want to benchmark.
- Document your current processes.
- Collect and analyze data.
- Measure your performance against the data you have collected.
- Create a plan.
- Implement the changes.
- Repeat the process.
TYPES
1) Product benchmarking
2) Process benchmarking
3) Competetive benchmarking
4) Functional benchmarking
5) Performance benchmarking
6) Generic benchmarking
7) Internal benchmarking
8) Strategic benchmarking
9) Global benchmarking
NOW HERE I AM GOING TO TAKE PRODUCT BENCHMARKING IN AUTOMOBILE FIELD
CASE STUDY
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
AS PER PUGHAZHYENDHII REQUIREMENT IM GOING TO ANALYZING THE FOLLOWING CARS 4 TATA PUNCH, FORD ECOSPORT, MAHINDRA XUV300 AND RENAULT KIGER.
1) TATA PUNCH
SPECIFICATION AND FEATURES
PRICE --- 8.32 LAKH
MILEAGE --- 18.97 KMPL
FUEL TYPE --- PETROL
FUEL TANK CAPACITY --- 37 L
MAX POWER --- 86 BHP @ 6000 RPM
MAX TORQUE --- 113Nm @ 3300 RPM
ENGINE SIZE --- 1199 CC
TRANSMISION --- MANUAL 5 GEARS
DIMENSIONS (L*B*H) --- (3827*1615*1742) mm
GROUND CLEARANCE --- 187 mm
BOOT SPACE --- 366 L
DRIVERTRAIN --- FWD
BODY TYPE --- SUV
AIR BAGS --- 2 ( DRIVER & PASSENGER)
PROS
- Well-designed & practical cabin with enough space for 4 adults.
- 366 L boot is accomadating.
CONS
- 1.2 L NA petrol`s highway performance is waek. At 100 kmph& up , more noise than action.
- No turbo petrol or diesel option.
FORD ECOSPORT
SPECIFICATION AND FEATURES
PRICE --- 8.19 LAKH
MILEAGE --- 15.9 KMPL
FUEL TYPE --- PETROL
FUEL TANK CAPACITY --- 52 L
MAX POWER --- 121 BHP @ 6500 RPM
MAX TORQUE --- 149Nm @ 4500 RPM
ENGINE SIZE --- 1496 CC
TRANSMISION --- MANUAL 5 GEARS
DIMENSIONS (L*B*H) --- (3998*1765*1647)
GROUND CLEARANCE --- 200 mm
BOOT SPACE --- 352 L
DRIVERTRAIN --- FWD
BODY TYPE --- SUV
AIR BAGS --- 2( DRIVER & PASSENGER)
PROS
- A lot of cargo space ( 20.9 cubic feet) for a subcompact SUV.
- fuel tank capacity is much better .
CONS
- Mileage of the car is not favourabe.
MAHINDRA XUV300
SPECIFICATION AND FEATURES
PRICE --- 9.60 LAKH
MILEAGE --- 20 KMPL
FUEL TYPE --- DIESEL
FUEL TANK CAPACITY --- 42 L
MAX POWER --- 115 BHP @ 3750 RPM
MAX TORQUE --- 300Nm @ 1500 RPM
ENGINE SIZE --- 1497 CC
TRANSMISION --- MANUAL 6 GEARS
DIMENSIONS (L*B*H) --- (3995*1821*1627) mm
GROUND CLEARANCE --- 180 mm
BOOT SPACE --- 257 L
DRIVERTRAIN --- FWD
BODY TYPE --- SUV
AIR BAGS --- 2 ( DRIVER & PASSENGER)
PROS
- Mileage of the car is favourable
- Fast performance from the impressive turbo-petrol , despite the AMT.
CONS
- 250L boot space is not comfortable.
RENAULT KIGER
SPECIFICATION AND FEATURES
PRICE --- 8.17 LAKH
MILEAGE --- 19.3 KMPL
FUEL TYPE --- PETROL
FUEL TANK CAPACITY --- 40 L
MAX POWER --- 71 BHP @ 6250 RPM
MAX TORQUE --- 96Nm @ 3500 RPM
ENGINE SIZE --- 999 CC
TRANSMISION --- AMT 5 GEARS
DIMENSIONS (L*B*H) --- (3991*1750*1605) mm
GROUND CLEARANCE --- 205 mm
BOOT SPACE --- 405 L
DRIVERTRAIN --- FWD
BODY TYPE --- SUV
AIR BAGS --- 4 ( DRIVER ,PASSENGER, DRIVER SIDE & FRONT PASSENGER SIDE)
PROS
- 404 L boot space , we will love in space aspect in kiger
- 19.3 KMPL is decent mileage.
CONS
- The Eco-drive mode in the kiger is slower than what is normal.
CONCLUSION
By comparing the all the features,specifications, pros and cons of the cars. I would like to suggest pughazhyendhii to take the choice of MAHINDRA XUV300 (9.60 lakh). That car contains the powerful diesel engine with 1497cc , great mileage (20KMPL), great power (115bhp @ 3750 rpm) and its have the 42L fuel tank capacity its idewal for long drives and aslo he can commute his office without any interruption.