Benchmarking

AIM:

To prepare a report explaining what is benchmarking and compare at least 4 vehicles and provide a proper conclusion for the report, suggesting a suitable vehicle among the comparison made.

BENCHMARKING

Benchmarking is defined as the process of measuring products, services, and processes against those of organizations known to be leaders in one or more aspects of their operations.Benchmarking in automotive industry involves a structured comparison between similar products ,services or processes on some dimensions of performance.it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews.These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.

A specific, distinctive vehicle attribute branding is essential to make cars unique and competitive. As a first step on the way, vehicle manufacturers have to benchmark their vehicles in the competitive environment in order to understand and to strengthen or improve the potential of their vehicles. AVL newly offers a comprehensive vehicle benchmarking analysis of the most important, recently released passenger cars. The objective assessment delivers an overview of results for ten main attributes in a competitive scatterbands of >150 vehicles.

While product benchmarking in the automotive industry traditionally involves other manufacturers, its primary purpose is to positively impact internal processes. Consequently, benchmarking can be based on internal measurement where cooperative manufacturing process benchmarks of other manufactures is a secondary measure. This goes to the heart to understanding the purpose and use of benchmarking. Often benchmarking is focused on the manufacturing process itself to:

• Improve quality
• Decrease manufacturing times
• Reduce Scrap and rework
• Increase production

The vehicle benchmarking program considers 10 main attributes scoring up to 815 single criteria. The 10 main attribute are as follows:

• Performance
• Driveability
• Advanced Driver Assistance Systems (ADAS)
• Sound / NVH
• RDE: CO2 / Real life fuel consumption
• Pollutant emissions
• Friction
• Thermal, energy management
• Vehicle dynamics, handling
• Ride Comfort

Benefits of benchmarking:

Customer benefits:

• Objective target definition and target tracking
• Widely spread competitive comparison
• Cost efficient benchmarking

Applications:

• Information about best of class behavior
• Development targets for new models
• Basis for model revisions

3.Here Mr. D.S. Pughazhyendhii needs a car which minimum a 5 seater to drive to his hometown with his family monthly and also to go to office through the crowded city.Also he has a budget range of 8-10lakhs on road.

I can suggest him some of the cars which meets his requirements,they are

1.Tata Nexon

2.Maruti Baleno

3.Hyundai i20

4.Toyota Glanza

1.TATA NEXON

Tata's entry-level SUV in India, the NEXON, has made its transition to meet the stricter BS6 emission norms in the country. It's priced from Rs 6.95 lakh onwards and has now gained an updated, more powerful 1,199cc Revotron turbocharged three-cylinder petrol engine in the transition.

Positives:

• Handsome Looks
• Impressive Ride Quality
• Best In class safety
• Easy to drive with good handling
• feature packed

Negatives:

• Uninspiring bottom-end engine performance
• Mediocre fuel efficiency

Specifications:

2.MARUTI BALENO

Maruti Baleno is a 5 seater Hatchback available in a price range of Rs. 6.49 - 9.71 Lakh^*. It is available in 7 variants, a 1197 cc, BS6 and 2 transmission options: Manual & Automatic. The Baleno is available in 6 colours.

POSITIVES:

• Excellent design on the lightweight platform and excellent looks.
• Great pick-up. The best is the petrol 1.2L engine. Master craftsmanship by Suzuki. Very refined, very smooth, and silent.
• Great leg and boot space
• No compromise on safety features- dual air-bags, ABS with EBD, Seat belt with pre-tensioners, speed sensing auto door lock, impact sensing unlock anti-pinch on power windows and high-speed warning.

NEGATIVES:

• Light weight and hence you don’t feel confident on high speeds
• Bad suspension.
• Interior plastic quality is not that good.
• Light build quality and hence, lacks the solidity of its rivals.

Specifications:

Standout Features of Maruti Baleno

• 360 Degree Camera