Benchmarking

Benchmarking

Benchmarking is a process of comparing similar product on some dimensions on performance.

It is a process of analyzing choices of similar products based on similar factors.

Case Study

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

Recommendations

• Ford EcoSport. 8.04-9.63 Lakh.
• Hyundai Venue. 8.10 9.94 Lakh
• Tata Nexon. 8.30-9.80 Lakh.
• Maruti Suzuki Vitara Brezza, 8.35-9.98 Lakh.
• Nissan Kicks. 9.50 Lakh -10.00 Lakh.
• Maruti Suzuki Ciaz 9.98 Lakh

Ford EcoSport

• Could be Better

  • Narrow cabin lack of shoulder room on the rear bench
  • Inconsistent cabin plastics and dated instrument console
  • More expensive than its rivals
• Good Things

  • Striking looks especially in the S guise
  • Feature-rich cabin with decent ergonomics
  • Sporty drivability in terms of steering and body control

  Hyundai Venue

  

  Price	₹ 7.11 Lakh onwards
  Mileage	17.52 to 23.4 kmpl
  Engine	998 to 1493 cc
  Transmission	Manual, Clutchless Manual & Automatic (DCT)
  Fuel Type	Petrol & Diesel
  Seating Capacity	5 Seater

  Good Things

  • Features list
  • Quality interiors
  • Lots of powertrain options

  Could be Better

  • The cabin space isn’t generous
  • Top-spec variants are costly
  • Engine options should be available across all trims

  Tata Nexon

  

  Price	₹ 7.54 Lakh onwards
  Mileage	16.35 to 22.07 kmpl
  Engine	1199 to 1497 cc
  Transmission	Manual & Automatic (AMT)
  Fuel Type	Petrol & Diesel
  Seating Capacity	5 Seater

  • Good Things

    • Upmarket looks, five-star G-NCAP safety
    • Spacious cabin compared to rivals
    • Easy to drive and live with
  • Could be Better

    • Interior quality
    • Low-end grunt from motors
    • Infotainment screen not as good as rivals

    Maruti Suzuki Vitara Brezza

    

    Price	₹ 7.82 Lakh onwards
    Mileage	17.03 to 18.76 kmpl
    Engine	1462 cc
    Transmission	Manual & Automatic (TC)
    Fuel Type	Petrol
    Seating Capacity	5 Seater

    • Good Things

      • SUV stance
      • High seating, easy to drive
      • Peace of mind ownership
    • Could be Better

      • Unexciting engine response
      • Firm slow-speed ride
      • Ordinary fit and finish

      Nissan Kicks

      

      Price	₹ 9.50 Lakh onwards
      Mileage	13.9 to 15.8 kmpl
      Engine	1330 to 1498 cc
      Transmission	Manual & Automatic (CVT)
      Fuel Type	Petrol
      Seating Capacity	5 Seater

      • Good Things

        • Rides well
        • Good-looking crossover
        • Ample grunt from the motor
      • Could be Better

        • Nissan's diminishing dealer network
        • Lacks smart storage options
        • Slightly heavy controls

        Maruti Suzuki Ciaz

        

        Price	₹ 8.77 Lakh onwards
        Mileage	20.04 to 20.65 kmpl
        Engine	1462 cc
        Transmission	Manual & Automatic (TC)
        Fuel Type	Petrol
        Seating Capacity	5 Seater

        • Good Things

          • Very spacious cabin
          • Fuel efficient
          • Good value
        • Could be Better

          • Bouncy high-speed ride quality

          Conclusion

          I would recommend Maruti Suzuki Vitara Brezza.

          The Maruti Suzuki Vitara Brezza is available with updated styling, additional equipment and a new petrol engine. The facelifted Maruti Suzuki Vitara Brezza is available in three new colour options including Torque Blue, Oven Red and Autumn Orange. The compact SUV is also available in three new dual tone color options - Sizzling Red with midnight Black roof, Torque Blue with midnight Black roof and Granite Grey with Autumn Orange roof.

          Exterior

          Feature highlights of the Maruti Suzuki Vitara Brezza facelift include projector headlamps with LED DRLs, new grille, new 16-inch dual-tone alloy wheels, LED tail-lights and a revised rear bumper for freshness. As for the rear, the Vitara Brezza gets new LED taillights and a slightly restyled rear bumper.

          Interior

          The vehicle gets fabric upholstery with an all-black theme. The vehicle gets leather wrapped steering wheel, auto-dimming IRVM and the SmartPlay infotainment system. The top-spec variant gets features like auto-dimming IRVMs and leather wrapped steering wheel.

          Engine

          The Maruti Vitara Brezza is powered by a 1.5-litre K-Series petrol engine that produces 103bhp and 138Nm of torque. It is offered with a five-speed manual transmission and an automatic transmission with Smart Hybrid technology.