Benchmarking
Benchmarking is defined as the process of measuring products, services, and processes against those of organizations known to be leaders in one or more aspects of their operations. Benchmarking provides necessary insights to help you understand how your organization compares with similar organizations, even if they are in a different business or have a different group of customers.
Benchmarking can also help organizations identify areas, systems, or processes for improvements—either incremental (continuous) improvements or dramatic (business process re-engineering) improvements .
- Benchmarking (in terms of cars) can be said as the various comparisons between the
features of the cars mostly between the similar segments or category. - Say if someone wants to buy a ‘Sedan Car’, the comparisons will be made between the
available sedans in the market. Here benchmarking will be based on various scenarios. - For example, ‘The price range’ so that we can narrow down the number of selection
for us. - Another example can be ‘User Compatibility or Requirements’, if someone wants to
buy a sedan for only its looks than the premium features will be more important for
that person whereas if the users wants to buy the car for the highway riding
purpose, he will surely look at the performance point of view or engine
specifications.
CASE :-
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly
crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his
mother.
He visits his native place Madurai which is 500kms away from Bangalore once in a month.
Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road.
Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Recommendation 1
TATA NEXON 2020 DIESEL (Compact SUV)
Overview : -
- Tata Nexon is surely the SUV car which we can’t miss when we talk about the price range under 10 lacs.
- If we look at the earlier versions of Tata Nexon, it was already a good car.
- The 2020 upgradation and changes has taken it to the next level.
BASIC SPECIFICATIONS :-
- Engine Type :- 1.5l Turbocharged Revotorq Engine
- Capacity, Cylinder :- 1497 cc, 4 cylinders
- Max Power :- 110@4000
- Max Torque :- 260@1500-2750
- Transmission :- 6-speed manual / 6-speed AMT
- Length x Width x Height (mm):- 3993 x 1811 x 1606
- Boot Space (litre):- 350
- Turning Circle Radius (mm) :- 5.1
MILEAGE :-
City – 15 to 17 km/l
Highway – 20 to 21 km/l
PRICE :-
Diesel-Manual – 8.95 lacs
Diesel-Auto – 9.60 lacs
HIGHLIGHTS : -
- Currently only car with BS6 diesel engine in India.
- 1st Indian car to get 5 Star Safety Rating by Global Ncap.
- Comes with ‘Car Connect’ feature (A major safety system that lets you operate the car by
your smart phone. - Breaking system includes ABS, EBD and ESP SYSTEMS.
- EBD (Electronic Brake-force Distribution) system distributes the braking force in all the four
wheels equally to avoid disbalance of the car in sudden application of brakes. - ESP (Electronic Stability Program) controls the excessive wheel-slip in slippery road and
prevent roll-over on tight cornering. - Massive boot capacity (300l), Spacious rear side (enough for 3 members), Xpress cool system,3
Driving Modes Dual front airbags.
Negatives :-
- Lacks practicality in terms of basic storages like Cup Holder and Side Door space .
- Front View Judgement might affect the first time drivers.
Recommendation 2
VITARA BREZZA 2020 (PETROL) (Compact SUV) :-
Overview :_
- Veterra brezza by Maruti generates one of the best sales in this segment.
- 2020 version comes with major changes in its Engine and minor but noticeable changes in design .
- Availability of service by Maruti is one of the major reasons we can’t miss this car.
BASIC SPECIFICATIONS :-
Engine Type :- 1.5l K series Turbo Engine (BS6)
Capacity, Cylinder :- 1462 cc, 4 cylinders
Max Power (kw@rpm) :- 77@6000
Max Torque (Nm@rpm) :- 138@4000
Transmission :- 5-speed manual / 4-speed AMT
Length x Width x Height (mm) :- 3995 x 1790 x 1640
Boot Space (litre) :- 329
Turning Circle Radius (mm) :- 5.2
MILEAGE
City – 17 to 18 km/l
Highway – 19 to 20 km/l
PRICE
Petrol-Manual – 9.10 lacs
Petrol-Auto – 10.20 lacs
HIGHLIGHTS :-
- Available with BS6 petrol engine
- One of the safest car with Global Ncap Rating of 4 Star
- Massive head room at the rear side.
- Brezza has great practicality in terms of basic storage like side doors and cup holders.
- Powerful Car performance, thanks to the new BS6 1.5l engine.
- Automatic folds in Side Mirror.
- Brezza comes with the 60:40 rear seat fold. Thus, when the rear seats are folded
- when there are no passengers at the back, the storage space increases greatly.
- Comes with Dynamo which saves the brake energy.
- Has cooling feature in the front dashboard storage to keep your drink cans cool.
Negatives :-
- Exterior road noise is evitable when the car is on highway or in speed.
- No rear Ac vents and Not so good Music system
- Interiors feels less premium compare to this price segment.
- No Diesel Engine in BS6.
Recommendation 3
HYUNDAI VENUE (Diesel) (Compact SUV) :-
Overview :-
- Hyundai Venue has been launched at a competitive price which makes it a strong recommendation.
- Venue is the first car in India to give dual clutch transmission option in its automatic variant.
- Hyundai is also one of the biggest player in Car servicing sector of India.
BASIC SPECIFICATIONS :-
Engine Type :- U2 CRDi Diesel
Capacity, Cylinder :- 1492 cc, 4 cylinders
Max Power (kw@rpm) :- 98.6bhp@4000
Max Torque (Nm@rpm) :- 240.26@1500-2750
Transmission :- 6-speed manual
Length x Width x Height (mm) :- 3995 x 1770 x 1605
Boot Space (litre) :- 345
Turning Circle Radius (mm) :- 5.1
MILEAGE
City – 18 to 19 km/l
Highway – 20 to 21 km/l
PRICE
Diesel-Manual – 8.90 lacs
Diesel-Auto – 9.10 lacs
HIGHLIGHTS : -
- Premium Driving Experience with smooth ride.
- Blue Link Option (smart phone connection with your car for enhanced safety).
- Comes with 3 years of warranty with Road side assistance.
- Comes with Air purifier which cleans the air in the car to maintain a healthy cabin atmosphere.
- Comes with wireless phone charger.
- Has an option of six air bags for better safety.
- Comes with Eco Coating Technology that keeps the air conditioning system in an initial state
for a long time. - The sloping roof profile reduces forward air flow resistance and rear spoiler effect for
improved fuel economy and driving stability.
Negatives :-
- Rear space is slightly low compared to other cars in the segment.
- Ground Clearance is low compared to other cars in segment.
- Doesn’t have an option of Sports Mode.
Recommendation 4
Maruti suzuki vitara brezza : -
Overview :-
- Peppy & efficient 1.5 petrol.
- Good value for money
- Neutral ride, easy to drive.
BASIC SPECIFICATIONS :-
Engine Type :- U2 CRDi Diesel
Capacity, Cylinder :- 1462 cc,
Max Power (kw@rpm) :- 98.6bhp@4000
Max Torque (Nm@rpm) :- 240.26@1500-2750
Transmission :- 6-speed Automatic
Fuel Tank capacity :- 48
Boot Space (litre) :- 328
Turning Circle Radius (mm) :- 5.1
MILEAGE
City – 18 to 19 km/l
Highway – 20 to 21 km/l
PRICE
Diesel-Manual – 7.69 lacs
Diesel-Auto – 11.34 lacs
HIGHLIGHTS : -
- Premium Driving Experience with smooth ride.
- Blue Link Option (smart phone connection with your car for enhanced safety).
- Comes with 3 years of warranty with Road side assistance.
- Comes with Air purifier which cleans the air in the car to maintain a healthy cabin atmosphere.
- Comes with wireless phone charger.
- Has an option of six air bags for better safety.
- Comes with Eco Coating Technology that keeps the air conditioning system in an initial state
for a long time. - The sloping roof profile reduces forward air flow resistance and rear spoiler effect for
improved fuel economy and driving stability.
Negatives :-
- Rear space is slightly low compared to other cars in the segment.
- Ground Clearance is low compared to other cars in segment.
- Doesn’t have an option of Sports Mode.
Conclusion :-
Given the condition, the best car that will be suitable for Mr. Pughazhyendhii will be TATA NEXON
TATA NEXON suits all of the requirement of Mr. Pughazhyendhii, His 5 family Members will feel comfortable in this car, thanks to its spaciousness. Also, owing to the traffic in Bangalore, the diesel variant of the car will be more suitable for him for better pickups And better handling. Tata Nexon also comes with major safety upgrades which already gives this car a superior edge over the others. The ample amount of boot space also ensuresenough luggage that can be carried by him to Madurai and lastly the Mileage offeredis very good. In short TATA NEXON is a value for money Product.