Benchmarking
BENCHMARKING:
- Benchmarking is the process of comparing your own organization, its operations or processes against other organizations in your industry or in the broader marketplace.
- Benchmarking can be applied against any product, process, function or approach in business.
- Common focal points for benchmarking initiatives include measures of time, quality, cost and effectiveness, and customer satisfaction.
- The intent of benchmarking is to compare your own operations to that of competitors and to generate ideas for improving processes, approaches, and technologies to reduce costs, increase profits and strengthen customer loyalty and satisfaction.
- Benchmarking in the automobile industry involves a structured comparasion between similar products, services or processes on some dimensions of performance.
EXAMPLE:
An organisation interested in improving their customer service practices may compare its own processes and metrics against those of its most successful competitor. If it identifies negative differences in measures, it may start improving its processes to strengthen its performance. The firm will observe and measure the competitor's operations, and in some industries, it will send in employees as customers to gain direct experience.
It can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.It is particularly useful when comparing not only performance but also practice – in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation on studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate.
Renault Kiger
Kiger is a good compact SUV with the price range startig from 7.02 Lakh. It is been equipped with all the modern amenities. Comes in manual, AMT and CVT transmission system. It provides a city mileage of 12.8 kmpl.
Nissian Magnite
TATA Punch
The TATA Punch with a 5 star safety rating is available in the prce range of 6.7 Lakh - 11 Lakh. The Punch offfers a great ride quality and comfort.
Mahindra XUV300
COMPARISON:
| Description | Renault Kiger | Nissan Magnite | Tata Punch | Mahindra XUV300 |
| Variant | RXT AMT Dual Tone | XL Turbo CVT | Accomplished Dazzle Pack AMT | 1.2 W4 |
| SPECIFICATIONS | ||||
| Engine | 999cc, 3 Cylinders Inline, 4 Valves/Cylinder | 999cc, 3 Cylinders Inline, 4 Valves/Cylinder | 1199cc, 3 Cylinders Inline, 4 Valves/Cylinder | 1197cc, 3 Cylinders Inline, 4 Valves/Cylinder |
| Power | 71 bhp @ 6250 rpm | 99 bhp @ 5000 rpm | 86 bhp @ 6000 rpm | 109 bhp @ 5000 rpm |
| Torque | 96 Nm @ 3500 rpm | 152 Nm @ 2200 rpm | 113 Nm @ 3300 rpm | 200 Nm @ 2000 rpm |
| Mileage (ARAI) | 19.03 kmpl | 17.7 kmpl | 18.82 kmpl | 17 kmpl |
| Transmission | AMT - 5 Gears | CVT | AMT - 5 Gears | Manual - 6 Gears |
| DIMENSIONS | ||||
| Length (mm) | 3991 | 3994 | 3827 | 3995 |
| Width (mm) | 1750 | 1758 | 1742 | 1821 |
| Height (mm) | 1605 | 1572 | 1615 | 1627 |
| Wheelbase (mm) | 2500 | 2500 | 2445 | 2600 |
| Ground Clearance (mm) | 205 | 205 | 187 | 180 |
| CAPACITY | ||||
| Bootspace (litres) | 405 | 336 | 336 | 257 |
| Fuel Tank Capacity (litres) | 40 | 40 | 37 | 42 |
| FEATURES | ||||
| Airbags | 4 | 2 | 2 | 2 |
| NCAP Rating | 4 star | 4 star | 5 star | 5 star |
| Wheels | Steel Rims | Steel Rims | Alloy Wheels | Steel Rims |
| Keyless Start/Push Button Start | Yes | Yes | Yes | No |
| Parking Assist | Reverse Camera | No | Reverse camera with guidance | No |
| On Road Price | 9.79 Lakh | 9.98 Lakh | 9.96 Lakh | 9.47 Lakh |
CONCLUSION:
From the above benchmarking or comparison it can be concluded that Renault Kiger would be the best option for Mr. D.S. Pughazhyendhii as it matches most with his requirements. Renault Kiger is a spacious car and can easily accomodate four adults and a child. Also with bootspace of 405 litres, during his visits to his native place Madhurai with his family the luggage storage would not be a problem for him. In terms of safety of his family Kiger has four airbags which turns out to be more safer car. Kiger has an excellent ARAI claimed mileage of around 19 kmpl which would also benefit Mr. D.S. Pughazhyendhii in his daily commute to his office. Also, Kiger is an compact SUV which exactly matches with Mr. D.S. Pughazhyendhii's taste as he is found of big cars and falls in his budget of under 10 Lakh.