Benchmarking
AUTOMOTIVE BENCHMARKING
Benchmarking involves a structured comparison between similar products , vehicle manufacturers have to benchmark their vehicles in order to understand and to strengthen or improve the potential of their vehicles in comparison to the already existing products/Vehicles.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Based on the above Case we can infer the following details.
- The number of Occupants is five hence the vehicle should have good leg room especially in the second row areas.
- Due to Crowded traffic nature of Bangalore, a smaller vehicle is preferred however as he is fond of big cars to balance both a compact SUV is recommended.
- Due to higher traveling distance and daily office commute a diesel vehicle would be preferred despite the higher maintenance cost , the mileage would compensate for the same..
The following Compact SUVS are available in a budget of 8-10 Lakhs.
*Engine and Mileage Wise KIA and Mahindra have turbocharged engines with better mileage in both compared to Hyundai and Renault.
*Safety wise Mahindra XUV is the only one with a Five Star NCAP rating making it best suited among other competitors.Renault has scored 4 Star in ASEAN NCAP.
*KIA is not having Child Seat anchor points so its not recommended in this Scenario.
*Electric Tailgate Release is available in Mahindra and KIA for easy closing and opening of the tailgate which gives them a plus point over Hyundai and Renault.
*Renault has bootspace of 405 , way above Mahindra , Kia having 250 and 300 Lts respectively however reduced bootspace leads to more legroom in Mahindra.(Length of all vehicles is similar -3995mm).
*Mahindra is having higher width of 1820mm compared to others 1750mm to 1790mm which again helps in roominess.
Based on the above conclusions Mahindra XUV is recommended