Benchmarking

Benchmark Report

Benchmark:

• Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance.
• For example, it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews.
• These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors
• A specific, distinctive vehicle attribute branding is essential to make cars unique and competitive.
• As a first step on the way, vehicle manufacturers have to benchmark their vehicles in the competitive environment in order to understand and strengthen or improve the potential of their vehicles.

Process benchmarking can operate at several levels:

-Between similar processes in the same factory or service branch.

-Between different competing organizations.

-Between different sectors using the same process.

There are two types of benchmarking on which we are going to focus more i.e.,

• Benchmarking I
• Benchmarking II

Benchmarking I:

It involves product level comparison and analysis of vehicle safety comfort, engine efficiency and its performance.

Benchmarking II:

It involves part level comparison focusing on specific BIW components like fender, hood, B pillar, roof etc and analyzing various properties such as material type, thickness, total no of parts and overall weight.

Aim:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

1. Concept of suggest to Mr. D.S. Pughazhyendhii he will buy a good car for his Family:

1. He lives in Bangalore which is a highly crowded city
2. His Family comprises five members including his wife, five-year-old boy, his father, and his mother.
3. he will buy a good car for his family.
4. His budget falls between 8 to 10 lakhs on road.
5. he will be using his car to commute to his office.
6. He visits his native place Madurai which is 500kms away from Bangalore once in a month.

2. Compare Cars with comfort safety for travel requirement:

Final conclusion:

1. To overall requirements vehicle among the comparsion made.
2. My final suggestion to buy his best car for his family trip.
3. I will choose ford figo for him. Reason behind in the best safety for family trip and office.