Benchmarking
Benchmark with present available cars in market for the following case.
Mr.D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city.His Family comprises of five members including his wife, five-year-old boy, his father and mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office.His budget falls between 8 to 10 lakhs on road.Please suggest him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Benchmarking in the automobile industry
Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.
It is particularly useful when comparing not only performance but also practice –in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate. Process benchmarking of this kind can operate at several levels:
• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process
A good example of this was the Automobile Industry Benchmarking Study at the heart of a long-running programme organized by MIT with other academic partners around the world called ‘The future of the automobile’. This programme was co-funded by most of the major auto industry players and explored a variety of aspects of the industry including product design and innovation, service delivery, retailing and supply chain management. Its results appeared in many books and articles and over a sustained period of time provided a powerful stimulus for change in the industry. The benchmarking study was the most influential, giving birth to the concept of ‘lean’ thinking which revolutionized first car making and then other manufacturing before diffusing into services and the public sector. The original study was published in
1991 under the title’ The machine that changed the world’.
BENEFITS & REQUIREMENT OF BENCHMARKING:
- A specific, distinctive vehicle attribute branding is essential to make cars unique and competitive. As a first step on the way, vehicle manufacturers have to benchmark their vehicles in the competitive environment in order to understand and to strengthen or improve the potential of their vehicles.
- Benchmarking is a tool for assessing and comparing performance in order to achieve continuous improvement. It is part of a total quality management process, and includes the following key elements: Focuses on processes rather than outcomes; Encourages information sharing.
- Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. ... These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.
- Benchmarking is used to measure performance using a specific indicator (cost per unit of measure, productivity per unit of measure, cycle time of x per unit of measure or defects per unit of measure) resulting in a metric of performance that is then compared to others.
- Benchmarking in business is a way of comparing best industry practices against your organizations' processes to identify performance gaps and achieve a competitive advantage. Benchmarking can be applied against any process, approach, function, or product in business
SOLUTION:
Study of cars which is best in market ,I have listed down some cars.
Ford EcoSport
- Ford EcoSport is a 5 seater SUV available in a price range of Rs. 8.19 - 11.69 Lakh*. It is available in 11 variants, 2 engine options that are BS6 compliant and 2 transmission options: Manual & Automatic. Other key specifications of the EcoSport include a kerb weight of 1300 and boot space of 352 Liters. The EcoSport is available in 6 colours. Over 160 User reviews basis Mileage, Performance, Price and overall experience of users for Ford EcoSport.
Key Specs of Ford EcoSport
| Mileage (upto) | 21.7 kmpl |
| Engine (upto) | 1498 cc |
| BHP | 120.69 |
| Transmission | Manual/Automatic |
| Seats | 5 |
| Service Cost | Rs.3,688/y |
Tata Nexon
Tata Nexon is a 5 seater SUV available in a price range of Rs. 7.29 - 13.34 Lakh*. It is available in 40 variants, 3 engine options that are BS6 compliant and 2 transmission options: Manual & Automatic. Other key specifications of the Nexon include a kerb weight of, ground clearance of 209mm and boot space of 350 Liters. The Nexon is available in 5 colours. Over 739 User reviews basis Mileage, Performance, Price and overall experience of users for Tata Nexon.
Key Specs of Tata Nexon
| Mileage (upto) | 21.5 kmpl |
| Engine (upto) | 1499 cc |
| BHP | 118.36 |
| Transmission | Automatic/Manual |
| Seats | 5 |
| Service Cost | Rs.4,447/y |
Maruti Vitara Brezza
Maruti Vitara Brezza is a 5 seater SUV available in a price range of Rs. 7.61 - 11.19 Lakh*. It is available in 9 variants, a 1462 cc, BS6 and 2 transmission options: Manual & Automatic. Other key specifications of the Vitara Brezza include a kerb weight of 1135-1150 and boot space of 328 Liters. The Vitara Brezza is available in 9 colours. Over 523 User reviews basis Mileage, Performance, Price and overall experience of users for Maruti Vitara Brezza.
Key Specs of Maruti Vitara Brezza
| Mileage (upto) | 18.76 kmpl |
| Engine (upto) | 1462 cc |
| BHP | 103.26 |
| Transmission | Manual/Automatic |
| Seats | 5 |
| Service Cost | Rs.6,619/yr |
Mahindra XUV300
Mahindra XUV300 is a 5 seater SUV available in a price range of Rs. 7.95 - 13.46 Lakh*. It is available in 20 variants, 2 engine options that are BS6 compliant and 2 transmission options: Automatic & Manual. Other key specifications of the XUV300 include a kerb weight of, ground clearance of 180mm and boot space of 259 Liters. The XUV300 is available in 7 colours. Over 2250 User reviews basis Mileage, Performance, Price and overall experience of users for Mahindra XUV300.
Key Specs of Mahindra XUV300
| Mileage (upto) | 20.0 kmpl |
| Engine (upto) | 1497 cc |
| BHP | 115.0 |
| Transmission | Automatic/Manual |
| Seats | 5 |
| Boot Space | 259 Litres |
CONCLUSION:
These list of cars can be considered as his preference according to his budget & requirement
I would suggest TATA NEXON for Mr. D.S.Pughazhyendhii family,which is safest car in its segment . It ia also value for money product with class leading features.