Benchmarking

BENCHMARKING 

OBJECTIVE

The goal of this benchmarking is to recommend to Mr. D.S. Pughazhyendhii is the best automobile that can satisfy his needs.

CASE STUDY:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

BENCHMARKING:

Benchmarking is the practice of comparing the performance of a firm's products, services, or procedures to those of another company deemed to be the best in the industry, sometimes known as "best in class." Benchmarking is used to find internal possibilities for improvement.

SUV (SPORTS UTILITY VEHICLE).

The name "Sport Utility Vehicle" did not become widely used until the late 1980s. Previously, similar vehicles were referred to as four-wheel drives, jeeps, station waggons, or other names.

Benchmarking will be done by comparing the vehicles listed below.

1. NISSAN KICKS
2. MARUTHI SUZUKI BREEZE
3. HYUNDAI VENUE
4. MAHINDRA XUV 300

According to the benchmarks in the SUV market, I propose him the XUV 3OO.

The following are the reasons why I suggest the XUV 3OO.

1.There is plenty of room for everyone.
2. Because of its comfort, an SUV will not make you fatigued when travelling.
3. When comparing mileage, this car offers a decent mileage when compared other competent SUVs.

4. Add a point here if the cost of the automobile is within the budget.
5.We have some adjustable boot space where we can put bags comfortably.