Benchmarking

BENCHMARKING

Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements. It is a simple, but detailed, five-step process:

• Choose a product, service, or internal department to benchmark.
• Determine which best-in-class companies you should benchmark against, which organizations you’ll compare your business to.
• Gather information on their internal performance, or metrics.
• Compare the data from both organizations to identify gaps in your company’s performance.
• Adopt the processes and policies in place within the best-in-class performers.

Aim: To suggest Mr. D.S. Pughazhyendhii with options so that he will buy a good car for his family.

Conditions:

1. He has 5 members in his family.

2. He is fond of big cars.

3. The car should be suitable to travel in the city as well as on high ways.

4. His budget is 8 to 10 lakhs.

Solution:

By the study of cars in the market, I have listed down some cars.

• Tata Nexon. 8.30 - 9.80 Lakh.
• Maruti Suzuki Vitara Brezza. 8.35 - 9.98 Lakh.
• Hyundai Venue. 8.10 - 9.94 Lakh.
• Renault Duster. 8.49 - 9.99 Lakh.

1. TATA NEXON

MODELS / SPECIFICATIONS	TATA NEXON (AMT)
ARAI Mileage	21.5 kmpl
Engine Displacement (cc)	1497
Max Torque (nm@rpm)	260Nm@1500-2750rpm
Transmission Type	Automatic
Fuel Tank Capacity	44
Max Power (bhp@rpm)	108.5bhp@4000rpm
Seating Capacity	5
Boot Space (Litres)	350
Body Type	SUV
Safety	16.06/17

Pros:

1. Best in class safety package.
2. best for long routes.
3. Ride and feels like a big vehicle.

Cons:

1. Quality of plastic inside the cabin
2. Electronics are not so good.
3. Slightly hard suspensions.

2.Maruti Suzuki Vitara Brezza:-

MODELS / SPECIFICATIONS	MARUTI SUZUKI VITARA BREZZA(VXI)
ARAI Mileage	17.03kmpl
Engine Displacement (cc)	1462cc
Max Torque (nm@rpm)	138Nm@4400rpm
Transmission Type	Manual
Fuel Tank Capacity	48
Max Power (bhp@rpm)	103BHP @6000rpm
Seating Capacity	5
Boot Space (Litres)	328
Body Type	SUV
Safety	12.51/17

Pros:

1. Peppy & efficient 1.5 petrol
2. Good value for money
3. Neutral ride, easy to drive
4. also very successful engine for CNG.

Cons:

1. No more diesel option
2. Rivals offer more space
3. same dashboard and cheap quality plastic.

3.Hyundai Venue:

MODELS / SPECIFICATIONS	HYUNDAI VENUE (E) Petrol
ARAI Mileage	17.52
Engine Displacement (cc)	1197
Max Torque (nm@rpm)	114 Nm @ 4000 rpm
Transmission Type	petrol Manual
Fuel Tank Capacity	45
Max Power (bhp@rpm)	82 bhp @ 6000 rpm
Seating Capacity	5
Boot Space (Litres)	350
Body Type	SUV
Safety	4 stars NCAP rating

Pros:

1. looks attractive.
2. Three different engine options
3. Feature loaded

Cons:

1. Isn't as big as rivals.
2. No diesel automatic on offer.
3. 1.2 petrol is weak on punch.

4. Renault Duster:-

MODELS / SPECIFICATIONS	Renault Duster (RXZ PETROL)
ARAI Mileage	14.26km/l
Engine Displacement (cc)	1498
Max Torque (nm@rpm)	142 Nm @ 4000 rpm
Transmission Type	Manual
Fuel Tank Capacity	50
Max Power (bhp@rpm)	105 bhp @ 5600 rpm
Seating Capacity	5
Boot Space (Litres)	475
Body Type	SUV
Safety	3 stars NCAP rating

Pros:

1. Offers big space
2. looks muscular and big
3. offers turbo and automatic too

Cons:

1. looks outdated
2. No AWD or 4*4 on offer
3. lack of features

CONCLUSION

I would suggest Tata Nexon for Mr. D.S. Pughazhyendhii family, Nexon is a excellent offering which is safest car in its segment. It is also value for money product with class leading features.