Benchmarking
BENCHMARKING
Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.
Process benchmarking of this kind can operate at several levels:
- Between similar processes in the same factory or service branch
- Between different factories or service branches
- Between different competing organizations
- Between different sectors using the same process
Procedure or methodology of Benchmarking:-
There are following criteria can be consider or followed for Benchmarking
- Select Object
- Define the process
- Identify potential partners
- Identify data sources
- Collect data and select all partners
- Determine the gap
- Establish process differences
- Target feature performance
- Communicate
- Adjust goal
- Implement
- Review and recalibrate
Types of benchmarking
- Process Benchmarking
- Financial Benchmarking
- Benchmarking from investor perspective
- Benchmarking in public sector
- Performance Benchmarking
- Product Benchmarking
- Strategic Benchmarking
- Functional Benchmarking
- Operational Benchmarking
BENCHMARKING REPORT
REQUIREMENT: Mr. D.S. PUGAZHYENDHII is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10lakh on road. Please suggest to him with options so that he will buy a good car for his family.
Note: PUGHAZHYENDHII is fond of big cars
OBJECTIVE: To suggest a suitable car to Mr. D.S.PUGAZHYENDHII for his family so that he will buy a new car.
CONDITION:
- He lives in a crowded city.
- He has 5 members in his family
- The car should be suitable to travel in city as well as highway.
- He is fond of big cars
- His budget 8-10lakhs
SOLUTION:
By the study of car in the market i have listed down some car
- MARUTI SUZUKI VITARA BREZZA – 8.35-9.98lakhs
- TATA NEXON-7.06-12.7LAKHS
- MAHINDRA XUV300-7.95-12.45LAKHS
- KIA SONET-6.79-13LAKHS
- HYUNDIA VENUE-6.86-11.66 LAKHS
The details about the car which I listed above
RECOMMENDATION 1
MARUTI SUZUKI VITARA BREZZA (COMPACT SUV)
MARUTI SUZUKI VITERA BREZZA VXI
Key Specifications of MARUTI VITARA BREZZA VXI
|
ARAL Mileage-17.03kmpl |
Fuel Type- Petrol |
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Engine Displacement-1462 |
No of Cylinder-4 |
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Max Power(bhp@rpm)- 103.26bhp@6000rpm |
Max Torque(nm@rpm)-138nm@4400rpm |
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Seating Capacity-5 |
Transmission Type-Manual |
|
Boot Space(Liters)-328 |
Fuel Tank Capacity-48.0 |
|
Body Type-SUV |
Service Cost(Avg. of 5 years)-RS 6619 |
|
NCAP(Crash Test) Rating -4Star |
Ground Clearance-209mm |
ADVANTAGE:
- It can be driven very smoothly in city with heavy traffic.
- It tackles bumps, potholes, much better.
- It has a stylish look.
- It has good safety features, one of which is that it has 6 airbags.
- Low maintenance.
DISADVANTAGE:
- It is slow on inclines and highways because of old school 4-way automatic.
- No option of Diesel engine.
- Interior plastic quality.
- Exterior road noise is evitable when the car is on highway or in speed.
RECOMMENDATION 2
TATA NEXON (COMPACT SUV)
TATA NEXON XMA AMT
Key Specifications of TATA NEXON XMA AMT
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Engine type- 1.5l Turbocharged Revotorq Engine |
Transmission Type- Automatic |
|
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Capacity cylinder- 1497 cc, 4 cylinders |
Fuel Tank Capacity- 44.0 |
|
|
Max Power- 118.36bhp@5500rpm
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Engine Displacement-1199 |
|
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Max Torque- 170Nm@1750-4000rpm |
Body Type-SUV |
|
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Transmission- 6-speed manual / 6-speed AMT |
Ground Clearance-209mm |
|
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Length X Width X Height- 3993 x 1811 x 1606 |
Service Cost (5Y)- Rs3570 |
|
|
Boot Space- 350 |
Seating Capacity-5 |
|
|
ARAL Millage- 21.5kmpl |
NCAP Crash test Rating-5star |
|
ADVANTAGE:
- It can be driven very smoothly in city with heavy traffic.
- It has a stylish look.
- Strong body offers safety.
- It has a good safety features, it has 2 airbags.
DISADVANTAGE:
- Cabin gets noisy while driving.
- Rear seat are narrow and small.
- Automatic Transmission is an AMT.
RECOMMENDATION 3
MAHINDRA XUV300
MAHINDRA XUV 300 W6 SUNROOF
KEY SPECIFICATION OF MAHINDRA XUV 300 W6 SUNROOF
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ARAI Millage- 17.0kmpl |
Fuel Type-Petrol |
|
Engine Displacement(cc)-1197 |
No of cylinder-3 |
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Max Power-108.6bhp@5000rpm |
Seating capacity-5 |
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Max Torque-200Nm@2000-3500rpm |
Transmission type-Manual |
|
Body type-SUV |
Fuel tank capacity-42.0 |
|
Boot Space-259Liters |
Ground Clearance -180mm |
|
NCAP Crash test Rating-5 Star |
Service cost (5y)- RS 3,499 |
ADVANTAGE:
- It can be driven very smoothly n city and village bad condition roads.
- It has stylish look.
- Its feature, engine, interior are very impressive.
- Comfort- Seating comfort, light driving controls, a pliant ride and good visibility.
- Safety- Seven airbags. Stability control. Traction control. Cornering Light.
DISADVANTAGE:
- Back sitting space is not comfortable.
- No petrol Automatic.
- No Rear Ac vents.
- No space for dead pedal for driver.
RECOMMENDATION 4
KIA SONET (COMPACT SUV)
KEY SPECIFICATION OF KIA SONET
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ARAI Millage-19.0kmpl |
Fuel Type- Diesel |
|
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Engine Displacement-1493cc |
No of Cylinder-4 |
|
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Max power-113.42bhp@4000rpm |
Transmission Type- Automatic |
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Max Torque- 250nm@1500-2570rpm |
Fuel Tank Capacity- 45.0 |
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Seating Capacity- 5 |
NCAP Crash Test Rating- 3 |
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Body Type- SUV |
Ground Clearance- 205 |
|
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Boot Space- 392 |
Service cost (5y)- RS3980 |
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Engine Type- 1.5LCRDi VGT |
Length X Width X Height – 3995 X 1790 X1642 |
|
ADVANTAGE:
- It can be driven very smoothly in city and heavy traffic.
- It has good safety feature with 6 air bags.
- It has very stylish look.
DISADVANTAGE:
- Lack of Seating Space - The KIA SONET is a great subcompact SUV overall but space quotient is not justified
- Rear seat legroom is just adequate.
- Top variants are pricey, when compare to its competitors.
RECOMMENDATION 5
HYUNDIA VENUE (COMPACT SUV)
KEY SPECIFICATION OF HYUNDIA VENUE
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ARAI Millage- 18.15kmpl |
City millage- 10.25 |
|
Engine Displacement- 998 |
No of cylinder- 3 |
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Max Power-118.35bhp@6000rpm |
Max Torque- 171.6nm@1500-4000rpm |
|
Transmission Type- Automatic |
Fuel tank capacity-45.0 |
|
Body Type- SUV |
Fuel Type- Petrol |
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Boot Space- 350 |
Seating Capacity- 5 |
|
Ground Clearance- 190mm |
Engine Type- Kappa 1.0 L Turbo GDi Petrol |
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Length X Width X height-3995 X 1770 X 1605 |
NCAP Crash Test Rating-4Star |
ADVANTAGE:
- It can be driven very smoothly in city with traffic.
- Spot on ergonomics and design.
- Peppy and smooth engine.
- Blue link technology which offers additional, feature like live vehicle tracking, vehicle statistics, and many more.
- Premium Interiors offer excellent comfort.
DISADVANTAGE:
- This car is smaller when compare to its competitors.
- Stiff ride quality.
- No diesel AT.
Final conclusion
Given the condition, the best car that will be suitable for Mr. PUGHAZHYENDHII will be TATA NEXON.
TATA NEXON suits of all the requirement of Mr. PUGHAZHYENDHII, His 5 family Members will feel comfortable in this car, thanks to its spaciousness. Also, owing to the traffic in Bangalore, the diesel variant of the car will be more suitable for him for better pickups and better handling. TATA NEXON also comes with major safety option which is given in this car a superior edge over the others. The ample amount of boot space also ensures enough luggage that can be carried by him to Madurai and lastly the Mileage offered is very good. In short TATA NEXON is a value for money Product.
As he has a child with him to carry I highly recommended TATA NEXON .Because of its ASEN NCAP Crash Test Rating 5 out of 5 and its Ground Clearance is 209mm.