Benchmarking
1. Benchmarking with presently available cars in the market for the following case:-
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Key points to consider:
1. Mostly to be used in city traffic:- Car needs to be reliable, Automatic cars are preffered
2. For a 5 member family:- 5 person capacity, Car should be comfortable for all aged people. Safety considerations necessary,
3. Long distance travel:- Reliable for travelling, High fuel capacity, Diesel models can be preffered.
4. 8-10 lack budget
5. Car body:- Suv, hatchback, crossover
Some of the models that will be suitable for this needs are:
1. Tata nexon
Nexon is a great choice for the person onsidering the above factors. It is available with Manual & Automatic transmission. The body type is as per preference and have 5 seater capacity. Includes petrol and diesel variants under 10 lack.
2.Vitara brezza
Vitara brezza will be the next option to consider. It is popular as one of the best SUV models available in india for the prie range. Inlcudes Manual and automatic variants under 10 lack.
3. Nissan magnite
Magnite is a 5 seater suv. Magnite is spacious, practical, well loaded and comfortable to drive. All delivered at a price tag that’s serious value for money.
The price of Nissan Magnite starts at Rs. 5.71 Lakh and goes upto Rs. 10.15 Lakh. Nissan Magnite is offered in 20 variants - the base model of Magnite is XE and the top variant Nissan Magnite Turbo CVT XV Prm Opt DT which comes at a price tag of Rs. 10.15 Lakh.
4. Maruti baleno
The price of Maruti Baleno starts at Rs. 5.99 Lakh and goes upto Rs. 9.45 Lakh. Maruti Baleno is offered in 9 variants - the base model of Baleno is Sigma and the top variant Maruti Baleno Alpha CVT which comes at a price tag of Rs. 9.45 Lakh.
The Baleno has made its world debut in India and is being placed in the sub 4-metre segment. It competes with the front runners of the segment such as the Hyundai Elite i20, VW’s Polo and Honda’s Jazz. The Baleno is on offer with two engine options, a 1.3-litre diesel and a 1.2-litre petrol. The petrol is offered with the choice of a manual or an automatic transmission.
2. Automotive benchmarking:-
In simple terms, Benchmarking is a form of systematic comparison between similar products, or services. Benchmarking is a technic used to diffrenciate between the existing commodities to study about their details and specific specialities. It helps industries to identify the competence of products or services in the current market scenario. Automotive manufacturers are using this method to understand the technological advancement applied onto their competitor vehicles and their level of competency.
Several levels of benchmarking are:-
- Between similar processes in same factory or service branch
- Between different factories or service branches
- Between competing organizations
- Between different sectors using the same process
By benchmarking, OEM's can analyse what is the state of current market conditions, state of technology and what will their future customers will require to be included in their cars. There are several methods to do benchmarking of cars. For a brief comparison, one can use the specification charts issued by the manufacturers for comparison. In the case of OEM's, Benchmarking is done using some more advanced methodologies. They will facilitate specialized tools and equipments to analyze diffrent part segments of the vehicle to study their technological parameters and other features.
OEM benchmarking has 2 main procedures in the predesign and development process:
- Benchmarking 1 : Initial benchmarking helps the company to identify key features of production. It includes market research and analysis to determine the target segment decisions, Defining the competitors, features and specifications to be considered, etc...
- Bemchmarking 2: It is the final stage of Predesign and development process. Mainly include component wise comparison from competitor vehicles. The predefined goal of common automotive manufactures is to reduce the weight of the car thereby improving the performance.
3. Detailed comparison between these 4 choices:
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4. Conclusion :- The passenger vehicles compared in this document is some of the leading models in india with the better sales history. All of those are reliable as per the industry perspective. Even though when tehnically comparing these models, i would suggest to go for the Tata Nexon for this specific type of customer as the first option to consider.
However, to make a purchase decision, it is necessary to do more research on the practicality of the technical features and trustworthiness of the services provided by manufacturer and dealer. Proper customer reviews are also important.