Benchmarking
OBJECTIVE
To perform benchmarking between the various car for the given case.
CASE
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
BENCHMARKING
AUTOMOTIVE BENCHMARKING it is just a technical term of comparison.
Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance.
Process benchmarking of this kind can operate at several levels:
- Between similar processes in the same factory or service branch.
- Between different factories or service branches.
- Between different competing organizations.
- Between different sectors using the same process.
Why benchmarking is essential in automotive industry?
A specific, distinctive vehicle attribute branding is essential to make cars unique and competitive. As a first step on the way, vehicle manufacturers have to benchmark their vehicles in the competitive environment in order to understand and to strengthen or improve the potential of their vehicles.
CASE STUDY
Following point should be note as per case given, on this point we will consider the requirement of the family.
- Highly crowded city.
- Total 5 member in the family.
- Once in months he has to travel 500km along with this office which he used every day.
- His budget 8 to 10 lakhs on road.
LIST OF CARS UNDER THIS CASE ARE AS FOLLOW.
SUGGESTED CAR
We will recommend car body type: SUVs.
MODEL/SPECIFICATION
- ENGINE TYPE 5L Turbo Diesel
- Max Power (Bhp@rpm) 115bhp@3750rpm
- Max Torque (Nm@rpm) 300Nm@1500-2500rpm
- Fuel Type Diesel
- Mileage (ARAI) 20 kmpl
- Fuel Tank Capacity 42 (Litres)
- DIMENSION L=3995 W=1821 H=1627
- SEAT CAPACITY 5
- BOAT SPACE 259
- SAFETY RATING XUV300 scores a solid 5 star rating in Global NCAP crash test
MODEL/SPECIFICATION
- ENGINE TYPE 1.5L Revotorq Turbocharged
- Max Power (Bhp@rpm) 108.5bhp@4000rpm
- Max Torque (Nm@rpm) 260Nm@1500-2750rpm
- Fuel Type Diesel
- Mileage (ARAI) 21.5 kmpl
- Fuel Tank Capacity 44.0 (Litres)
- DIMENSION L=3993 W=1811 H=1606
- SEAT CAPACITY 5
- BOAT SPACE 350
- SAFETY RATING The Tata Nexon achieved a full 5-star rating for adult occupant protection and a 3-star rating for child
MODEL/SPECIFICATION
- ENGINE TYPE HRA0 1.0 TURBO PETROL
- Max Power (Bhp@rpm) 98.63bhp@5000rpm
- Max Torque (Nm@rpm) 152Nm@2200-4400rpm
- Fuel Type PETROL
- Mileage (ARAI) 17 Kmpl
- Fuel Tank Capacity 40 (Litres)
- DIMENSION L=3994 W=1758 H=1572
- SEAT CAPACITY 5
- BOAT SPACE 336
- SAFETY RATING Nissan Magnite has secured a 4-star safety rating at the ASEAN NCAP safety tests.
MODEL/SPECIFICATION
- ENGINE TYPE U2 CRDi Diesel
- Max Power (Bhp@rpm) 98.6bhp@4000rpm
- Max Torque (Nm@rpm) 240.26nm@1500-2750rpm
- Fuel Type PETROL
- Mileage (ARAI) 23.7 kmpl
- Fuel Tank Capacity 45.0 (Litres)
- DIMENSION L=3995 W=1770 H=1605
- SEAT CAPACITY 5
- BOAT SPACE 350
- SAFETY RATING The Hyundai Venue has scored a 4-star rating in the Australasian new Car Assessment Program (ANCAP).
MODEL/SPECIFICATION
- ENGINE TYPE 1.5 L Petrol Engine
- Max Power (Bhp@rpm) 120.69bhp@6500rpm
- Max Torque (Nm@rpm) 149Nm@4500rpm
- Fuel Type Petrol
- Mileage (ARAI) 15.9
- Fuel Tank Capacity 52.0 (Litres)
- DIMENSION L=3998 W=1765 H=1647
- SEAT CAPACITY 5
- BOAT SPACE 352
- SAFETY RATING The Ford EcoSport carries 4-Star safety rating from NCAP.
CONCLUSION
A VERY tough competion between this SUVs, but as per family requirement i will prefered TATA NEXON because safety, engine, dimension and in specific price boundary ie 8 to 10 lakhs the varity is quit high as compare to other.