Benchmarking
What is benchmarking?
As the name suggests benchmarking is to compare your organization, its operations with best in the market. This process takes place within(internally) or outside(with the competetive organization in same industry) the organization on various levels-
1. Process 2. Product 3. strategy 4. Operation
Major key points on which the product is measured during the process of benchmarking are-
1. Quality 2. Time 3. Cost
Benchmarking in Auto Industry
Similarly in automotive sector before launching a new vehicle or new variant of existing one, OEMs do thid kind of benchmarking to understand the market and study the competetion. This helps them to strategize their own product and services and cost.
This Benchmarking process takes place at two levels-
Bencmarking1- This takes place during the initial stage of the vehicle development. During this OEMs takes crucial decesions like what type of vehicle this will be, what kind of features will be there.
Benchmarking 2- After concept preparation based on first benchmarking, now this is time to go into details of these featrues which were decided. This whole detailed study of different aspects of the vehicle will be done by assigned engineers with the expertise in that aspects.
Sometimes it is not practical to conduct such deep studies within the OEMs facilities. Here comes the role of the platforms which conducts these studies. One of such platfrom is A2mac1 which does these detailed benchmarking globaly.
Benchmarking study-
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Information-
5 members, Running 1000 kms occasionally, daily commuting, big vehicle preferable and 8-10 lakhs budget.
Options-
1.Hundai Venue
2. Maruti Suzuki Vitarra Brezza
3. TATA Nexon
4. Maruti Suzuki Baleno
| Hundai Venue | Maruti Suzuki Vitarra Brezza | TATA Nexon | Maruti Suzuki Baleno | ||
| Model | s(0)1.0 turbo iMT | zxi plus dual tone | zx plus | Apha Automatic | |
| Price | ₹ 9.11 Lakh | ₹ 9.99 Lakh | ₹ 9.99 Lakh | ₹ 9.33 Lakh | |
| Engine | 998 cc, 3 Cylinders | 1462 cc, 4 Cylinders | 1199 cc, 3 Cylinders | 1197 cc, 4 Cylinders | |
| Max power | 118 bhp @ 6000 rpm | 103 bhp @ 6000 rpm |
|
82 bhp @ 6000 rpm | |
| Max torque | 172 Nm @ 1500 rpm | 138 Nm @ 4400 rpm |
|
113 Nm @ 4200 rpm | |
| Transmission | Clutchless Manual - 6 Gears | Manual - 5 Gears | Manual - 6 Gears, Sport Mode | Automatic (CVT) - CVT Gears | |
| Air bags | 2 Airbags (Driver, Passenger) | 2 Airbags (Driver, Passenger) | 2 Airbags (Driver, Passenger) | 2 Airbags (Driver, Passenger) | |
| Ncap Rating | not rated | 4star | 5star | not rated | |
| Mileage(ARAI)Kmpl | 17.8 | 17.1 | 17.4 |
19.5 |
Coclusion-
On the basis of above comparision I would reccomend to go with TATA nexon if user prefers safety. Other wise Maruti suzuki will be a great option as well.