Benchmarking

BENCHMARKING:

• Automotive benchmarking is the process of collecting data about a vehicle which may be similar or a parent for the automobile which is going to be designed and produced in the near future.
• The data will be collected from competitors product also and it will be compared in order to improve their product.
• They look in detail the performance factors of the car,they break down all car parts and analyse what part needs to be improved,what should be removed.There are companies around the world who done this automotive benchmarking ex: AVL,a2mac1,caresoft global,mckinsey and munroe.
• Today virtual workshop is available for this where engineers at different locations can work collaboratively.
• Benchmarking remains an important tool in automobile industry and continues to provide the motivation for change in many sectors.
• The measures that are going to analyse should be selected first and then start the benchmarking process.
• The best known benchmarking studies was published by international motor vehicle program in 1985 under the name of The machine that changed the world.
• Important element in benchmarking studies is diagnosis of weak areas in order to identify the potentially fruitful areas.
• It is the best method to make new things and implementation relative performance encouraged making of innovative products.

Benchmarking is a continuous search for and application of significantly better practices that lead to superior competitive performance.It is said by westinghouse productivity and quality care.

CARS TAKEN TO BENCMARK:

As per the case pugazhendhi needs a car which can accomodate his family members for long travel at the same time for his office use and his budget is between 8 - 10 lacs.we are going to benchmark cars and suggest a suitable car for pugazhendhi.

Here we take HATCHBACK segment for behchmarking.

MARUTHI SUZUKI SWIFT:

This hatchback is swift designed by suzuki.It is most suitable for a family,it gives good mileage both on highway and city ride.The rear seat is also spacious for three members.

CONS: New safety features are limited to the AMT variant. Pricing is woefully close to the Baleno, a car that offers more space and better quality.The safety of this car is very poor.

Engine displacement	1197cc
Seat capacity	5
Mileage	23.2kmpl
Gear box type	5 gear manual
Safety rating Global NCAP	2-star
Fuel type	petrol
On-road price	8.03 lacs

HYUNDAI I20 N LINE:

The i20 N Line also signals the beginning of Hyundai’s N performance division in India and we will soon see more N Line models with the possibility of full-blown N performance cars coming in the future.The N Line – which is what we have – are models that mainly come fitted with sporty styling enhancements, along with some light performance upgrades to areas like the brakes and suspension.

CONS:It is costlier for its money.Engine misses top-end performance.Sportier exhaust note not audible inside the cabin

Engine displacement	998cc
Seat capacity	5
Mileage	20kmpl
Gear box type	6 speed clutchless manual
Safety rating Global NCAP	not available.
Fuel type	petrol
On-road price	9.96 lacs

MAHINDRA KUV100:

Mahindra has gone with a modern crossover look for the KUV100.The crossover gets a cab forward design with the A-pillar starting after the front wheel arch.Mahindra KUV100 presently known as KUV100 NXT is a compact mini sport utility vehicle automobile designed and manufactured by the Indian company Mahindra & Mahindra.

CONS: Average handling and noise insulation. Competitors like the Grand i10 and Ignis are better in these aspects. Front middle seat is cramped and unsafe to use.

Engine displacement	1198cc
Seat capacity	6
Mileage	18kmpl
Gear box type	5 gear manual
Safety rating Global NCAP	not available
Fuel type	petrol
On-road price	8.13lacs

TATA ALTROZ:

The Altroz is the widest car in the class and there is enough shoulder room to host three occupants at the back.The Tata Altroz gets a 345-litre boot.A light clutch makes the Altroz easy to live with in town.The Altroz makes for a practical family car too with a cabin that offers enough by way of space and comfort.

CONS: The Altroz does lag behind the curve is in connectivity.There's enough knee room for six footers to sit in comfort, and it's only if you sit bolt upright will you find headroom adequate but no more

Engine displacement	1499cc
Seat capacity	5
Mileage	25kmpl
Gear box type	5 gear manual
Safety rating Global NCAP	5 star
Fuel type	diesel
On-road price	8.07lacs

CONCLUSION:

We benchmarked four cars which mostly suits the pugazhendhi's needs.I suggest him to buy TATA altroz since it has more value for money.The global NCAP gives five star safety rating which makes it more safer. This car also suitable for city ride which is easier for his office purpose.