Benchmarking

BENCHMARKING OF CARS

BENCHMARKING: The benchmarking can be defined as or it involves a structured comparision between similar products, service or processes on some dimensions of performance. for example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews.

it is the process of measuring key business metrics and practices and compaing them within business areas or against a competitor, industry peers, or other companes around the world to understand how and where orgnizations needs to change in order to improve performance.

bench marking is devied into following two categories,

1.benchmarking1

2.benchmarking2

The bench marking 1 is done in intial stages of predesign and development segment. in this the comparission is made between defining the competitors, price, specifications, and features on the segment.

The bench marking2 is based upon the component wise comparission from the competitors vehicle to reduce weight of the car thereby improving the perfomance and the benchmarking 2 is the final stage of pre design and development segment .

ADVANTAGES OF BENCHMARKING:

Benchmarking is essential for organizations to sustain high-level competition and to keep up with the customer’s requirement and needs.

• Improves Learning Methodology: Benchmarking paves the way for idea generation and sharing of proven business practices which can be seen as a learning experience for the companies.
• Initiates Technological Upgradation: Through this strategy, the companies get to know about the new technology and techniques which have been adopted by the market leaders. The companies can accordingly plan for up-gradation of its technology to sustain the competition.
• Improve Company’s Standards: The company analyzes and studies the standards of the competitors. This facilitates the company to raise its standard of production and products accordingly.
• Enhances Work Quality: It leads to organizational growth since it improves the overall quality of the output and reduces the chances of errors due to the standardization of business operations.
• Cope Up with Competition: Knowing about the competitors’ business and their strategy, helps the company to design its strategies efficiently. It also facilitates the company to be updated with the recent developments and technology, hence beating the market competition.
• Improves Efficiency: The overall efficiency of the employees increases with this practice since standardization of work motivates them to perform better without making many mistakes.
• Increases Customer Satisfaction: Through benchmarking, the company collects sufficient data on customer’s needs and wants through customer feedback. This information helps the company to enhance the customer experience and satisfaction level.
• Help Overcome Weaknesses: These strategies help the company in finding out its shortcomings and working over them to get the desired results.

DISADVANTAGES OF BENCHMARKING:

As we already know that benchmarking requires a lot of expertise and a vast collection of data. It, therefore, becomes difficult for some organization to execute its strategies in the desired manner.

Following are some of its limitations, in this context:

• Lack of Information: Sometimes, the company is unable to gather adequate information for benchmarking. This leads to an improper or inadequate comparison of the company’s performance with that of its competitors.
• Increases Dependency: The companies tend to depend on other companies’ strategies to become successful. In this process of following the market leaders, they sacrifice their individuality and uniqueness and starts following the path shown by others.
• Lack of Understanding: At times, companies adopt benchmarking for the sake of doing so, rather than finding out the necessity of it. It fails to understand its weaknesses while keeping an eye on the functioning of its competitors.
• Copying Others: Some organizations don’t understand the actual purpose of this strategy and start copying their competitors in every aspect. This may even lead to a downfall of the business.
• Incorrect Comparison: It demands a comparison between two or more companies belonging to the same industry and competes with each other. But sometimes, the companies make irrelevant comparison resulting in poor benchmarks.
• Costly Affair: It requires a team of experienced personnel who have excellent analytical skills and expertise in the area. Thus, increasing the administrative expenses of the company. Even the implementation of the changes involves capital expenditure at times.

THE VEHICLES AVAILABLE IN THE MARKET IN OUR BUDGET

1.TATA NEXON

2.HYUNDAI AURA

3.RENAULT KIGER

4.FORD ECOSPORT

5.KIA SONET

1.TATA NEXON

FACTORS OR FEATURES OF THIS CAR:

1.LENGHT: 3993 MM

2.WIDTH: 1811 MM

3.HEIGHT: 1606 MM

4.WEIGHT: 1179 TO 1315 KG

5.COLOURS AVAILABLE : FOLIAGE, GREEN, FLAME RED, PURE SILVER, DAYATONA GREY, CLAGARY WHITE, ATLAS BLACK

6.SAFTEY RATING : 16.6 /17 , 25/49. three star.

7.PRICE RANGE:

• petrol : 7.29 to 11.90 lakh in INR
• diesel : 8.59 to 13.24 lakh in INR
• ev : 13.99 TO 16.85 lakh in INR

8.MILEAGE:

• ARAI: 21.5 kmpl for diesel and 17 kmpl for petrol
• CITY: 16.8 kmpl for diesel and 13.41 kmpl for petrol
• HIGHWAY: 23.97 kmpl for diesel and 20.3 kmpl for petrol.

9.FUEL TYPE: DIESEL, PETROL , ELECTICAL CHARGE

10.CAR TYPE: SUV

11.SEATING CAPACITY: 5 MEMBERS

12.ENGINE CC : 1199 to 1499 cc

13.ABS AVAILABILITY: YES

14.TRANSMISSION TYPE: AUTOMATIC and MANUAL are available. (6 speed)

POSITIVES

• handsome lools
• impressive ride quality
• easy to drive with good handling
• feature packed
• solid build quality

NEGATIVES

• un inspiring bottom end engine performance
• medicore fuel efficiency.

2.HYUNDAI AURA

FACTORS OR FEATURES OF THIS CAR:

1.LENGHT: 3995 MM

2.WIDTH: 1680 MM

3.HEIGHT: 1520 MM

4.WEIGHT: 978 TO 1064 KG

5.COLOURS AVAILABLE : ALPHA BLUE, VINTAGE BROWN, FIERY RED, TYPHON SILVER, TITAN GREY, POLAR WHITE.

6.SAFTEY RATING : TWO star.

7.PRICE RANGE:

• petrol : 5.99 lakh in INR
• diesel : 7.91 lakh in INR
• ev : -

8.MILEAGE:

• ARAI: 25.4 kmpl for diesel and 20.5 kmpl for petrol model

9.FUEL TYPE: DIESEL, PETROL

10.CAR TYPE: Sedan

11.SEATING CAPACITY: 5 MEMBERS

12.ENGINE CC : 998 to 1197 cc

13.ABS AVAILABILITY: YES

14.TRANSMISSION TYPE: AUTOMATIC and MANUAL are available. (5 speed)

POSITIVES

• lively engine
• slow speed ride
• ground clearance
• fresh looking cabin
• space and seats

NEGATIVES

• bouncy high speed rides
• exterior rare.

3.RENAULT KIGER

FACTORS OR FEATURES OF THIS CAR:

1.LENGHT: 3991 MM

2.WIDTH: 1750 MM

3.HEIGHT: 1605 MM

4.WEIGHT: 1012 KG

5.COLOURS AVAILABLE : CASPIAN BLUE, MAHOGANY BROWN, FIERY RED, MOON LIGHT SILVER, TITAN GREY, ICE COOL WHITE, CASPIAN BLUE WITH BLACK ROOF.

6.SAFTEY RATING : FOUR star.

7.PRICE RANGE:

• petrol : 5.64 to 10.09 lakh in INR
• Automatic version : 7.04 to 10.09 lakh in INR

8.MILEAGE:

• ARAI: 20 KMPL for petrol automatic and 18.48 kmpl for petrol manual.

9.FUEL TYPE: PETROL

10.CAR TYPE: SUV

11.SEATING CAPACITY: 5 MEMBERS

12.ENGINE CC : 999 cc

13.ABS AVAILABILITY: YES

14.TRANSMISSION TYPE: MANUAL . (5 speed).

POSITIVES

• stylish design
• turbo power
• very easy to drive in town
• automatic convenience

NEGATIVES

• cost cutting evident in some places
• limited shouldwr room in second row.

4.FORD ECOSPORT

FACTORS OR FEATURES OF THIS CAR:

1.LENGHT: 3998 MM

2.WIDTH: 1765 MM

3.HEIGHT: 1647 MM

4.WEIGHT: 1188-1309KG

5.COLOURS AVAILABLE : LIGHTNING BLUE, ABSOLUTE BLACK, RACE RED, MOON DUST SILVER, SMOKE GREY, DIAMOND WHITE, ABSOLUTE BLACK

6.SAFTEY RATING : FOUR star.

7.PRICE RANGE: 8.20 LAKH IN INR is the estimated price. (2021 edition)

8.MILEAGE:

• ARAI: 14.7 KMPL for petrol automatic and 15.9 kmpl for petrol manual and 21.7 kmpl for diesel manual.

9.FUEL TYPE: PETROL and DIESEL

10.CAR TYPE: SUB COMPACT CROSS OVER SUV

11.SEATING CAPACITY: 5 MEMBERS

12.ENGINE CC : 1498 cc for diesel and 1496 cc for petrol.

13.ABS AVAILABILITY: YES

14.TRANSMISSION TYPE: MANUAL . (5 speed) , AUTOMATIC (6 SPEED).

POSITIVES

• handsome looks
• dynamic driving
• well built cabin
• features and saftey

NEGATIVES

• losses character with the spare wheel
• needs a major update they looks like a old model cars.

5.KIA SONET

FACTORS OR FEATURES OF THIS CAR:

1.LENGHT: 3995 MM

2.WIDTH: 1790 MM

3.HEIGHT: 1647 MM

4.WEIGHT: 1081-1233 KG

5.COLOURS AVAILABLE : BEIGE GOLD, INTENSE RED, GLACIER WHITE PEAL, STEEL SILVER, AURORA BLACK PEARL.

6.SAFTEY RATING : FOUR star.

7.PRICE RANGE: 6.5 lakh to 14.5 lakh IN INR is the estimated price. (2021 edition)

8.MILEAGE:

• Petrol manual 1197 cc -17.52 kmpl
• petrol manual 998 cc -18.2 kmpl
• petrol automatic 998 cc - 18.15 kmpl
• petrol automatic 1493 cc - 22.8 kmpl
• petrol DCT automatic 1493 cc - 21.34 kmpl.

9.FUEL TYPE: PETROL

10.CAR TYPE: SUV

11.SEATING CAPACITY: 5 MEMBERS

12.ENGINE CC : 998-1493 cc

13.ABS AVAILABILITY: YES

14.TRANSMISSION TYPE: MANUAL . (5 and 6 speed) , AUTOMATIC (6 and 7 SPEED).

POSITIVES

• frugal and diversified powrtrains
• good boot and ground clearance
• loads of features
• affordable diesel AT.

NEGATIVES

• lack of seating space
• not so supple ride
• some glaring omission of feature
• GT line priced at a premium range.

CONCLUSSION

According to me the best car which suits you is tata nexon. as you mention in your description that you have a family of 5 members and you travel to madhurai which is 500 km away and you like a big vehicle in terms the tata nexon suits in every aspects. it has a stunning looks and different colours are available and it has a greater stability at higher speeds which is absent in most of the cars it feels comfortable to sit in the cabin for higher times than regular and it has a larger capacity to store your bagages while travelling and in all other aspects it seems to be the best deal for you.

Thankfully, the positives of the tata nexon outweghts its negatives to offer buyers a good package. And it's a proper SUV rather than a beefed up hatchback with pseudo SUV looks and a jacked up appearance More over, it remains to be a formidable option in the segment marred with so many compact SUV's.