Benchmarking
BENCHMARKING
FOR DESIGNING OUR PRODUCT WE HAVE TO CHOOSE THE CAR MODEL TYPE AND AFTER THAT WE HAVE TO DO A LOT OF MARKET RESEARCH REGARDING THE EXISTING PRODUCTS.
THE MAIN OBJECTIVE OF BENCHMARKING OR "STRUCTURAL ANALYSIS" IS TO COMPARE OUR OWN IN-MAKING CAR MODEL WITH EXISTING CAR MODELS OF COMPETITORS IN SUCH A WAY THAT WE CAN IMPROVE OUR MODEL.
THE COMPARISON IS GENERALLY CARRIED BY VARIOUS RESOURCES LIKE RESEARCH DONE BY THE NEW PRODUCT DEVELOPMENT TEAM, THE DATA WE GOT FROM CUSTOMER'S FEEDBACK.
THROUGH BENCHMARKING WE CAN EASILY DIFFERENTIATE BETWEEN MODELS IN TECHNICAL TERMS. TECHNICAL TERMS CAN EASILY DEFINE THE MAIN CHARACTER OF A CAR MODEL.
WITH THE HELP OF BENCHMARKING WE CAN ALSO DO THE COST-CUTTING BY FINDING OUT THE ERROR IN THE EXISTING CAR MODEL.
BENCHMARKING ALSO IMPROVES THE QUALITY OF SERVICES.
A SIMPLE EXPLANATION OF BENCHMARKING PROCESS
AN IN-DEPTH PROCESS OF BENCHMARKING
COMPARISON BETWEEN LATEST 4 WHEELERS
| BASIC INFORMATION | KIA SONET 1.5 HTK DIESEL | RENAULT KIGGER | TATA NEXON XM DIESEL | FORD ECOSPORT DIESEL |
| ENGINE TYPE | 1.5L CRDi WGT | 1.0 L ENERGY | 1.5L Revotorq Turbocharged | 1.5 L Diesel Engine |
| DISPLACEMENT | 1493 | 999 | 1497 | 1498 |
| Max Power (bhp@rpm) | 98.63bhp@4000rpm | 71.01bhp@6250rpm | 108.50bhp@4000rpm | 99.23bhp@3750rpm |
| Max Torque (nm@rpm) | 240nm@1500-2750rpm | 96nm@3500rpm | 260Nm@1500-2750rpm | 215Nm@1750-2500rpm |
| No Of Cylinder | 4 | 3 | 4 | 4 |
| Valves Per Cylinder | 4 | 4 | 4 | 4 |
| TURBOCHARGER | YES | NO | YES | YES |
| Transmission Type | Manual | MANUAL | Manual | Manual |
| GEAR BOX | 6 Speed | 6 Speed | 6 Speed | 5 Speed |
| Drive Type | FWD | FWD | FWD | FWD |
| Emission Norm Compliance | BS6 | BS6 | BS6 | BS6 |
| Front Suspension | McPherson Strut with Coil Spring | MacPherson strut with lower transverse link | Independent, Lower Wishbone, McPherson Strut with Coil Spring | Independent MacPherson Strut |
| Rear Suspension | Coupled Torsion Beam Axle (CTBA) with Coil Spring | Twist beam suspension with coil spring | Semi-Independent; closed profile Twist beam with Coil Spring and shock absorber | Semi-independent twist beam |
| Steering Type | Electric | Electric | Power | Electric |
| Steering Column | Tilt | TILT | Tilt | Tilt &TELESCOPOC |
| Front Brake Type | Disc | Disc | Disc | Ventilated Disc |
| Rear Brake Type | Drum | DRUM | Drum | Drum |
| Tyre Size | 215/60 R16 | 195/60 R16 | 195/60 R16 | 205/60 R16 |
| NCAP Rating | 3 STAR NCAP RATING | 4 STAR NCAP RATING | 5 Star (Global NCAP) | Not Tested |
| Airbags | 2 Airbags (Driver, Front Passenger) | 2 Airbags (Driver, Front Passenger) | 2 Airbags (Driver, Front Passenger) | 2 Airbags (Driver, Front Passenger) |
| Seat Belt Warning | YES | YES | YES | YES |
| Warranty (Years) | 3 | 2 | 2 | 3 |
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| OVERALL RATING | 5/5 | 4.7/5 | 4.5/5 | 4.6/5 |
KIA SONET
RENAULT KIGGER
TATA NEXON XM DIESEL
FORD ECOSPORT DIESEL
MILEAGE
In today's scenario, the fuel prices are at their peak so the first consideration is fuel. we have to choose the right vehicle which will be best in the mileage. I chose diesel variant because the diesel is cheaper than petrol and since our client also want a vehicle that will go for long trips so the diesel will be the best option for this .so in terms of mileage Kia sonet is leading here with 24km/l and the second is tata Nexon with 22 km/l.
SAFTEY
As for Mr. D.S. Pughazhyendhii is a family man he will surely go for a safe car. In terms of safety, Tata Nexon tops in the charts with a 4.5 /5 rating. Tata Nexon is a really good car in terms of safety in global Ncap it has a 5/5 rating which makes it a very safe car in this price range.
In my opinion Mr. D.S. Pughazhyendhiishould goes for Tata Nexon, this car has good mileage which will be beneficial for him, and in terms of safety, it has the best rating among under 10 lac price list.