Benchmarking

BenchMarking:

It is basically comparison basis which already have in the market. On what way I have to improve the product so that my product sales more in the market (like price,features,and define the compitetors). The examples like

• Identifying the problem areas and work on it.
• Identify other industries that have similar process.
• Survey companies for measures and practices.
• Implement new business practices.

Coming to the Challenge:

CASE STUDY FOR BENCHMARKING TO BUY A PERFECT CAR FOR FAMILY

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

OBJECTIVE: Benchmarking the different vehicles according to the customer need.

STUDY: Before going to the features first we have to decide either to buy Petrol Car or Diesel Car. The are many differences between these two:

• The price of the Diesel car is more than the Petrol car.
• Coming to the most wanted part is 'Mileage'. The Diesel car gives more mileage than Petrol car.
• Diesel Car Engines have high Power and Torque compared to Petrol car Engine. Because the compression ratio is high in Diesel Engine.
• The Maintanance cost is low in Petrol car compared to Diesel Engine.

Keeping these factors in mind before making a decision to buy a what type of car.

As per the customer need, I will suggest an SUV (i.e., Crossover SUV).As compact SUV's are taller than the hatchbacks and the sedans, you sit at a higher height. These cars have higher ground clearance compared to hatchbacks and sedans. So it is very comfortable not only in cities but also in villages and also in Uneven roads. Since the customer was living in city the comfortness and lauguage capacity is aslo high in SUV.

Now we will see various SUVs in market between 8 to 10 lakhs.

1. TATA NEXON

Exterior Images

Interior Images

Along with the Electric Sunroof, the XM(S) variant comes loaded with features like Automatic Headlamps, Rain Sensing Wipers and Steering Mounted Controls. The variant also retains the existing features of the Nexon XM, such as the Electronic Stability Program, LED DRLs with Projector Headlamps, Driver and Co-Driver Airbags, Hill Hold Control, ConnectNext Infotainment System by Harman and Multi- Drive Modes (Eco, City and Sport). These along with a plethora of state-of-the-art features make this variant a compelling package.

Available in both petrol and diesel, the Nexon will come with two transmission options – Manual and AMT. Detailed prices are as below:

The price of Tata Nexon starts at Rs. 6.98 Lakh and goes upto Rs. 12.9 Lakh. Tata Nexon is offered in many variants- From Base model to Top end the price varies with different Features.

Dimension and Capacity

Pros:

• Safety is the first thing that we have to take care. It has 5 star safety rating from Global NCAP.
• Spacious Cabin and legroom.
• Impressive ride quality.
• Great Bootspace (350 liters).

Cons:

• Uninspiring bottom-end engine performance.
• Mediocre fuel efficiency.
• Manual gear box is unrefined.

2. FORD ECOSPORT:

Exterior Images

Interior Images

The headquarters of this company is Dearborn,United States.

The Ford EcoSport from the legendary automaker is a 1.5-litre three-cylinder, Petrol Engine compact SUV with a 5-speed Manual Transmission. The Engine is capable of producing 123 HP of Power @6,500rpm and 150 N-m of Torque @4,500rpm. It has mileage of 16.5Km/Lt.. It has Dual Front Airbags, an ABS (Anti-lock Brake System) with EBD (Electronic Brakeforce Distribution) as standard on all variant. The Compact SUV exudes a Sporty appeal with its two tone Interior theme.

The price of Ford Ecosport starts at Rs. 8.19 Lakh and goes upto Rs. 11.69 Lakh. Ford Ecosport is offered in many variants- From Base model to Top end the price varies with different Features.

Power and torque Fuel performance Dimension and capacity

Pros:

• Ford Engines are very powerful.
• Powertrain choice.
• Great Bootspace:352 lt.
• It has 4 star safety.
• Spacious and well-built cabin.

Cons:

• Thick A-Pillars obstruct visibility.
• Back seat not spacious.
• Loses character with the spare wheel.

3. KIA SONET

Exterior Images

Interior Images

In the Indian market, the Sonet occupies the sub-4-metre SUV category with its 3,995 mm (157.3 in) length dimension, benefitting from the Indian tax benefits for cars shorter than 4 meters. However, the Sonet is equipped with different front and rear bumpers for export markets, increasing its length to 4,120 mm (162.2 in).

Kia claimed that the Sonet uses high strength steel structure that helps in reducing the impact of severe accidents. Some of its safety features for its top trims include six airbags, electronic stability control, anti-lock braking system, hill start assistance control, vehicle stability management system, speed alert system, electronic traction control, braking assistance, driver’s seat belts given with pre-tensioners and parking sensors.

Kia Sonet price start at ₹ 6.71 Lakh and goes up to ₹ 11.99 Lakh. Check out the entire Kia Sonet variants on-road price in India. Get more info on Kia Sonet new models, videos, latest news, and the up-to-date Sonet four wheeler ex-showroom price.

The diesel power comes from a 1.5-litre four-cylinder engine, which makes 99bhp and 240Nm in combination to a 6-speed manual gearbox, while it produces 113bhp and 250Nm of torque when paired to a 6-speed torque converter unit

Pros:

• Frugal and diversified Powertrains.
• Good Bootspace and Ground Clearance.
• Feature loaded cabin.

Cons:

• Lack of seating space
• Not super ride quality.
• Diesel iMT combination is not there.

4. HYUNDAI VENUE

Exterior Images

Interior Images

The Venue was launched on May 21, 2019, in India and it is available in 5 trim levels; E, S, SX, SX+ and SX(O). As of December 2019, bookings had crossed the 100,000 mark.

In the Indian market, the Venue occupies the sub-4 metre SUV category, benefitting from the Indian tax benefits for cars shorter than 4 metres. The length is reduced 45 mm (1.8 in) to achieve the sub-4 metre mark by fitting a less protruding rear bumper. The Venue is powered by a 1.2-litre 4-cylinder naturally aspirated petrol engine that produces 83 PS (61 kW; 82 hp) and 115 N⋅m (11.7 kg⋅m; 84.8 lb⋅ft) of torque, paired with a 5-speed manual transmission, and a 1.0-litre 3-cylinder turbocharged GDI petrol engine that offers 120 PS (88 kW; 118 hp) and 172 N⋅m (17.5 kg⋅m; 127 lb⋅ft) of torque. The turbo petrol exclusively gets an option of a 7-speed dual-clutch automatic transmission and a 6-speed manual as well.

The 1.4-litre diesel engine which the Venue was originally launched with, was replaced by a 1.5-litre -compliant diesel engine in March 2020. The larger engine produces 100 PS (74 kW; 99 hp) and 240 N⋅m (24.5 kg⋅m; 177 lb⋅ft) of torque, which is 10 hp and 20 Nm more than the 1.4-litre engine's output. The 1.5-litre diesel engine is paired with a 6-speed manual transmission.

The price of Hyundai Venue starts at Rs. 6.75 Lakh and goes upto Rs. 11.65 Lakh. The base model of Venue is E and the top variant Hyundai Venue SX Plus Sport DCT which comes at a price tag of Rs. 11.65 Lakh.

Pros:

• Effortless performance.
• Refinement
• Quality interiors coupled with long features list.
• First-in-class connectivity features.

Cons:

• Stiff ride quality.
• Not the most spacious 5 seater.
• Cabin space isn’t as generous as the competitors.

Conclusion:

After Comaprision of few SUV's I would like to prefer TATA NEXON. Because

• It has 5 star safety rating from Global NCAP.
• The look is very good.
• The price is also suitable.
• It has very good ground clearance and spacious cabins.
• As the customer is fond of big car. This car is also satisfy his need.