Benchmarking

Benchmarking

benchmarking is a process by which a company differentiates its products/services from competitor's products/services for better output. studying other companies plays a vital role in achieving goals as it shows gaps that stop a company from becoming a major giant in the market.

there are mainly four types of benchmarking:-

• performance benchmarking
• strategic benchmarking
• internal benchmarking
• external benchmarking

1. Performance benchmarking:- performance benchmarking process involves collecting all the data from internal which depicts the performance of the firm and compare it with competitor's performance.

2.Strategic benchmarking:- the strategic benchmarking process compares top management level policies of various organizations to evaluate a firm's management situation.

3. Internal benchmarking:-This is a very basic level of benchmarking where a company compares a proposed product/service to its pre-existed products/services evaluates how a new product/service can be a superior success for the company.

4. External benchmarking:-This process of benchmarking compares a company's product and service to its competitor's products and services.

1. HONDA CITY 4TH GENERATION:-

Price:- 9 to 10 lakh

Key specs of honda city 4th generation:-

• Engine- 1497cc
• BHP- 117.6
• Transmission- Manual
• Mileage: 17.4 kmpl
• Fuel type: petrol
• Boot space: 510 liters
• seating capacity: 5

Top features:-

• Power Windows Front
• Anti Lock Braking System
• Air Conditioner
• Power Steering
• driver and passenger airbags

2.Kia seltos:-

Price:-9.95 - 17.65 Lakh

Key specs of KIA seltos:-

• Engine- 1353-1498 cc
• BHP- 113.4 - 138.08 Bhp
• Transmission- automatic
• Mileage: 17.8 kmpl
• Fuel type: diesel
• Boot space: 433 liters
• seating capacity: 5

Top features:-

• Power Windows Front
• Anti Lock Braking System
• Air Conditioner
• Power Steering
• driver and passenger airbags

3. Tata Nexon:-

Price:-9.95 - 17.65 Lakh

Key specs of Tata Nexon:-

• Engine- 1199 cc - 1497 cc
• BHP-108.5 - 118.36 Bhp
• Transmission- automatic
• Mileage: 21.5 kmpl
• Fuel type: diesel
• Boot space: 350 liters
• seating capacity: 5

Top features:-

• fog lights: front
• Power Windows Front
• Anti Lock Braking System
• Air Conditioner
• Power Steering
• driver and passenger airbags

4.Ford EcoSport:-

Price:-8.19 - 11.69 Lakh

Key specs of Ford EcoSport:-

• Engine- 1496 cc - 1498 cc
• BHP-99.23 - 120.69 Bhp
• Transmission- Automatic/ manual
• Mileage:21.7 kmpl
• Fuel type: diesel
• Boot space: 352 liters
• seating capacity: 5

Top features:-

• fog lights: front
• Power Windows Front
• Anti Lock Braking System
• Air Conditioner
• Power Steering
• driver and passenger airbags

conclusion:-

For Mr. D.S. Pughazhyendhii I would suggest Tata Nexon as it has the highest mileage among all four vehicles mentioned above and it comes in diesel variant as well. tata Nexon also performed crash tests with an outstanding result it also has more service centers in India than remaining three cars.