Benchmarking
AIM- Benchmarking with presently available cars in a specific segment to suggest Mr. D.S. Pughazhyendhii according to his preferences and requirements.
INTRODUCTION- Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.
It is particularly useful when comparing not only performance but also practice – in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate. Process benchmarking of this kind can operate at several levels:
• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process
Types of benchmarking:
1. Internal benchmarking: It is a comparison of a business process to a similar process inside the organization.
2. Competitive benchmarking: It is a direct competitor-to-competitor comparison of a product, service, process or method.
3. Functional benchmarking: It is a comparison to similar or identical practices within the same or similar functions outside the immediate industry.
4. Genetic benchmarking: It is broadly conceptulizes unrelated business processses or functions that can be practiced in the same or similar ways.
Competitive benchmarking is used here to compare and select a competitive product from market.
Comparison between Compact Suv Segment
Comparison between parameters such as:
- Fuel Type Petrol/Diesel
- Engine Displacement
- ARAI Mileage
- Fuel Tank Capacity
- Maximum Power/Break-Horsepower(bhp)
- Maximum Torque
- Transmission Type
- Safety standard/NCAP Ratings
- Seating capacity
- Boot Space
- Drive Type
- Body Type
According to the Mr. D.S. Pughazhyendii requirements like he is a married man with five family members including him who lives in bangalore which is a highly crowded city. He visits his native place Madurai which is 500 Kms away from banglore once in a month. Also, he will be using his car to commute to his ofice and the budget he has lies between 8 - 10 Lakhs on Road. As he is fond of big Cars is Point to Consider.
Cars between 8-10 Lakhs budget:
FORD ECOSPORT
Specifications
| ARAI Mileage | 21.7 kmpl |
| Fuel Type | Diesel |
| Engine Displacement (cc) | 1498 |
| Max Power (bhp@rpm) | 99.23bhp@3750rpm |
| Max Torque (nm@rpm) | 215nm@1750-2500rpm |
| NCAP Ratings | 4 Stars |
| Seating Capacity | 5 |
| TransmissionType | Manual |
| Boot Space (Litres) | 352 |
| Fuel Tank Capacity | 52.0 |
| Body Type | SUV |
| Drive Type | FWD |
MAHINDRA XUV 300
Specifications
| ARAI Mileage | 20.0 |
| Fuel Type | Diesel |
| Engine Displacement (cc) | 1497 |
| Max Power | 115bhp@3750rpm |
| Max Torque | 300Nm@1500-2500rpm |
| NCAP Ratings | 5 Stars |
| Seating Capacity | 5 |
| TransmissionType | Manual |
| Boot Space (Litres) | 259 |
| Fuel Tank Capacity | 42.0 |
| Body Type | SUV |
| Drive Type | FWD |
MARUTI SUZUKI VITARA BREZZA
Specifications
| ARAI Mileage | 18.76 kmpl |
| Fuel Type | Petrol |
| Engine Displacement (cc) | 1462 |
| Max Power (bhp@rpm) | 103.26bhp@6000rpm |
| Max Torque (nm@rpm) | 138nm@4400rpm |
| NCAP Ratings | 4 Stars |
| Seating Capacity | 5 |
| TransmissionType | Automatic |
| Boot Space (Litres) | 328 |
| Fuel Tank Capacity | 48.0 |
| Body Type | SUV |
| Drive Type | FWD |
TATA NEXON
Specifications
| ARAI Mileage | 21.5 kmpl |
| City Mileage | 14.03 kmpl |
| Fuel Type | Diesel |
| Engine Displacement (cc) | 1497 |
| Max Power (bhp@rpm) | 108.5bhp@4000rpm |
| Max Torque (nm@rpm) | 260Nm@1500-2750rpm |
| NCAP Ratings | 5 Stars |
| Seating Capacity | 5 |
| TransmissionType | Automatic |
| Boot Space (Litres) | 350 |
| Fuel Tank Capacity | 44.0 |
| Body Type | SUV |
| Drive Type | FWD |
CONCLUSION
So the car suggested to Mr. Pughazhyendhii is the Tata Nexon because of the features, safety, Design and performance. Tata Nexon has strong build quality which makes it very safe car as a family man considers safety. It has good features that helps to make drive easy in difficult traffic conditions and long highway run. Tata Nexon has a more Suv like head turning design which makes it more appealing and gives a great road presence. Tata Nexon Engine has good power for easy and quick drive. As Tata Nexon has a big Suv looks that will definitely fulfill the requirements of Mr. Pughazhyendhii.