Benchmarking
Q. Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
A. Benchmarking:
- Benchmarking is known as the process of measuring products, processes, and services against those of organizations or companies known to be leaders in one or more than one aspects of their operations/performance.
- Even if two companies are in a different business or have a different customer base, benchmarking provides necessary insights to help one understand how one industry compares with similar industries.
- Benchmarking can also help companies identify processes, systems, or areas for improvements, which can be either small incremental (continuous) improvements or very dramatic (business process re-engineering) changes.
Comparision:
From looking at Mr. D.S. Pughazhyendhii's condition, these are the cars that can be suggested to him:
PRICE |
MILEAGE |
ENGINE |
TRANSMISSION |
FUEL TYPE |
SEATING CAPACITY |
|
Toyota Urban Cruiser |
8.63 Lakh | 17 - 19 kmpl | 1462 cc | Manual | Petrol | 5 Seater |
Maruti Suzuki Vitara Brezza |
8.58 Lakh | 15 - 17 kmpl | 1462 cc | Manual | Petrol | 5 Seater |
Ford EcoSport |
8.19 Lakh | 17 - 23 kmpl | 1496 cc | Manual | Petrol | 5 Seater |
Mahindra XUV300 |
9.7 Lakh | 14 - 16 kmpl | 1197 cc | Manual | Diesel | 5 Seater |
Nissan Magnite |
8.39 Lakh | 18 - 20 kmpl | 999 cc | Automatic | Petrol | 5 Seater |
Conclusion:
From comparing the above cars, we can suggest the best suitable car for Mr. D.S. Pughazhyendhii.
I would recommend Ford EcoSport because of excellent driving and safety standards along with good aesthetic design. It also gives better mileage as compared to other cars in the same category and has a sporty look and it is a quality strong vehicle. The car is the best in the city drive as well as long range travel also. The price range is also comparably low.
As there is a 5 year old child in the car, safety of the car is also a priority. So, per safety is concerned, these are the ratings for Ford eco-sport:
It scored 4 out of 5 in ASEAN NCAP Crash test for all adult occupant protection.