AIM - To Benchmark with presently available cars in the market for suggesting Mr. D.S. Pughazhyendhii so that he will buy a good one for his family.
INTRODUCTION - Benchmarking involves a structured comparison between similar products, services, or processes on some dimensions of performance. For example, it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.
Benchmarking can operate at several levels:
• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process
Benchmarking is an important aspect of the automotive industry. A specific, distinctive vehicle attribute branding is essential to make cars unique and competitive. As a first step on the way, vehicle manufacturers have to benchmark their vehicles in the competitive environment in order to understand and strengthen or improve the potential of their vehicles.
PROCEDURE - So here I have to suggest a car for Mr. D.S. Pughazhyendhii by making a comparison of different cars that are available in the market. The essential points I have to keep in mind in doing so is mentioned below:
1) He has a family of 5 members
2) He lives in Bangalore, a highly crowded city, and once a month, he visits his native place, which is 500 km away from Bangalore, so he will require a car that can be used for longer runs.
3) He is fond of big cars
4) His budget is 8 - 10 lakhs
So given below I have listed some cars that I found available in the market. Here I have basically focused on SUV since Mr. D.S. Pughazhyendhii is fond of big cars.
1) NISSAN MAGNITE -
The Nissan Magnite is available in 20 variants and 4 colors. Here are more Nissan Magnite details such as prices, specifications, and mileage
| ARAI Mileage |
17.7 kmpl |
| Fuel Type |
Petrol |
| Engine Displacement (cc) |
999 |
| Max Power (bhp@rpm) |
98.63bhp@5000rpm |
| Max Torque (nm@rpm) |
152nm@2200-4400rpm |
| Seating Capacity |
5 |
| TransmissionType |
Automatic |
| Boot Space (Litres) |
336 |
| Fuel Tank Capacity |
40.0 |
| Body Type |
SUV |
The Nissan magnite has been rated 4 stars out of 5 in terms of overall safety ratings.
2) FORD ECOSPORT -
The Ford EcoSport is available in 7 variants and 7 colors. Here are more Ford EcoSport details such as prices, specifications, and mileage.
| ARAI Mileage |
21.7 kmpl |
| Fuel Type |
Diesel |
| Engine Displacement (cc) |
1498 |
| Max Power (bhp@rpm) |
99.23bhp@3750rpm |
| Max Torque (nm@rpm) |
215nm@1750-2500rpm |
| Seating Capacity |
5 |
| TransmissionType |
Manual |
| Boot Space (Litres) |
352 |
| Fuel Tank Capacity |
52.0 |
| Body Type |
SUV |
| Service Cost (Avg. of 5 years) |
Rs.3,688 |
The Ford Ecosport has been rated 4 stars out of 5 in terms of overall safety ratings.
3) MAHINDRA XUV300 -
The Mahindra XUV300 is available in 4 variants and 5 colors. Here are more Mahindra XUV300 details such as prices, specifications, and mileage.
| ARAI Mileage |
20.0 kmpl |
| Fuel Type |
Petrol |
| Engine Displacement (cc) |
1497 |
| Max Power (bhp@rpm) |
115bhp@3750rpm |
| Max Torque (nm@rpm) |
300Nm@1500-2500rpm |
| Seating Capacity |
5 |
| TransmissionType |
Automatic |
| Boot Space (Litres) |
259 l |
| Fuel Tank Capacity |
42.0 |
| Body Type |
SUV |
Mahindra XUV300 is the safest vehicle to be manufactured in India, with a brilliant 5-star safety rating for adult occupants, and a 4-star safety rating for child occupants.
4) TATA NEXON -
The Tata Nexon is available in 36 variants and 17 colors. Here are more Tata Nexon details such as prices, specifications, and mileage.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
5 |
|
|
|
|
|
350 |
|
|
44 |
|
|
SUV |
| Service Cost (Avg. of 5 years) |
|
Rs.4,447 |
Tata Nexon got a 5-star safety rating in the Global NCAP crash test, for adult occupancy, and for child occupancy it got 3 stars.
5) KIA SELTOS -
The Kia Seltos is available in 24 variants and 65 colors. Here are more Kia Seltos details such as prices, specifications, and mileage.
| ARAI Mileage |
17.8 kmpl |
| Fuel Type |
Diesel |
| Engine Displacement (cc) |
1493 |
| Max Power (bhp@rpm) |
113.4bhp@4000rpm |
| Max Torque (nm@rpm) |
250nm@1500-2750rpm |
| Seating Capacity |
5 |
| TransmissionType |
Automatic |
| Boot Space (Litres) |
433 |
| Fuel Tank Capacity |
50.0 |
| Body Type |
SUV |
| Service Cost (Avg. of 5 years) |
Rs.4,628 |
Kia Seltos has got an overall safety rating of 3 stars.
After doing the comparison of the above-shown vehicles I would suggest that Mr. D.S. Pughazhyendhii should go for MAHINDRA XUV300 because it has checked all the boxes that are Safety, Mileage and it got the SUV look as well. Its got enough space to fit his family members and the look is also decent and finally the most important thing it fits in the budget.
CONCLUSION - This concludes the benchmarking with available cars in the market and the car that I have suggested for Mr. D.S. Pughazhyendhii was MAHINDRA XUV300 because it fits all his requirements.
