Benchmarking

1.Requirements of Mr. D.S. Pugazhyeldhii:

• A 5 seater car for his family.
• His budget is 8 – 10 Lakhs.
• A comfortable car for long drive, which he travels once every month to his native.
• Better mileage as the car is used for daily commute to his office.
• He is fond of big cars.

2. What is Benchmarking:

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example,

it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look

at products and services and provide recommendations based on which is best or some form of ranking amongst competitors. It is particularly useful when

comparing not only performance but also practice – in other words what do the different organizations do to enable that performance to be delivered? And applied in

this way it is a powerful tool in process innovation and studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate.

3. Comparing vehicles for Mr. D.S Pugazhyendhii as per his requirements.

• Ford EcoSport
• Tata Nexon
• Honda WR-V
• Maruti Suzuki Ciaz
• Mahindra XUV 300

Ford EcoSport

Price: Rs.8.89 Lakhs Boot space: 352 litres

Engine: 1.5 L Diesel Engine 1498 cc Fuel type: Diesel

Mileage(ARAI): 21.7 kmpl Mileage(City): 18.4 kmpl

Tata Nexon:

Price: Rs.8.45 Lakhs Boot space: 350 litres

Engine: 1.5 L Revotorq Turbocharged 1497cc Fuel type: Diesel

Mileage(ARAI): 22.4 kmpl Mileage(City): 17.1 kmpl

Honda WR-V

Price: Rs.9.45 Lakhs Boot space: 363 litres

Engine: i-DTEC Diesel Engine 1498 cc Fuel type: Diesel

Mileage(ARAI): 21.7 kmpl Mileage(City): 18.4 kmpl

Maruthi Ciaz

Price: Rs.8.89 Lakhs Boot space: 352 litres

Engine: K15 SH Petrol engine 1462cc Fuel type: Petrol

Mileage(ARAI): 20.65 kmpl Mileage(City): 19 kmpl

Mahindra XUV 300

Price: Rs.8.70 Lakhs Boot space: 259 litres

Engine: 1.5 L Diesel Engine 1498 cc Fuel type: Diesel

Mileage(ARAI): 20 kmpl Mileage(City): 17 kmpl

4. Conclusion:

I would suggest Mr.Pugazhyendhii to buy Honda WR-V, because it is spacious and gives comfortable ride with good mileage. Also featured interior quality is good.