Benchmarking
BENCHMARKING
PURPOSE
The purpose of making this Benchmark report was to help Mr D.S. Pughazhyendhii to select a best car which fulfils his necessity by benchmarking the latest available cars in market so that he will buy a best car in the required segment for his family.
CASE OF PERFORMING BENCHMARKING
Mr D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
WHAT IS BENCHMARKING?
Benchmarking is defined as the process of measuring products, services, and processes against those of organizations known to be leaders in one or more aspects of their operations. Benchmarking provides necessary insights to help you understand how your organization compares with similar organizations, even if they are in a different business or have a different group of customers.
REQUIRED CRITERIA TO BE CONSIDERED FOR BENCHMARKING
- Mr D.S. Pughazhyendhii lives in highly crowded city.
- The car should be five seated.
- Safety should be the first priority as there is old people and a baby.
- Car should provide good Average as he use to travel 500 km once in a month from Bangalore to Madurai and he will be using his car to commute to his office.
- His Budget falls between 8 to 10 lakhs INR on road.
- He likes to buy big car.
As per the requirement of Mr D.S. Pughazhyendhii. He wanted the car which have 5 seats, has 5 star Safety, the car should be easy to controls in the crowded place, and the car should be big with good mileage.
So I have selected Crossover Hatchback, Sedan and Compact SUV Cars. The car I have selected are of Diesel Fuel type because of daily use by the buyer.
List of cars I have suggested as per given criteria for Mr D.S. Pughazhyendhii.
- Hyundai i20
- Honda Amaze 1.5S MT Diesel Special Edition
- Hyundai Venue
- Maruti Suzuki Vitara Brezza
- Kia Sonet
- Tata Nexon XZ
1. Hyundai i20 Magna Diesel
FACTORS
Body Type: Hatchback Segment: B
Engine: 1.5 l U2 diesel Displacement (cc): 1493
Fuel Type: Diesel Transmission: Manual
No of Gears: 6 Emission Standard: BS6
Ex-showroom Price: 8.19 lakh Turbo Charger: Yes
PERFORMANCE
Peak Power (BHP@ Max RPM): 99/4000 Peak Torque (Nm@ Max RPM): 240/1500
Mileage (City/Highway in KMPL): 23/25
DIMENSIONS
Length (mm): 3995 Width (mm): 1775
Height (mm): 1505 Ground Clearance (mm): 170
Wheelbase (mm): 2580 Kerb Weight (kgs): 1069
Boot Space (L): 311
KEY FEATURES
Air Conditioner: Yes Climate control: No
Central locking: Yes Power windows: Yes
Steering Adjustment (Rake/Reach): Yes Power steering: Yes
Steering Mounted Controls: Yes Remote Controlled Boot: No
Electrically Adjustable Mirrors: Yes Rear AC went: Yes
SAFETY FEATURES
Anti-Lock Braking System (ABS): Yes Airbag: Yes
Parking Sensors: Yes Traction control: No
Adult occupant category: 3 star
Child occupant category: 2 star
CAPACITIES
Fuel Capacity (L): 37 Seating Capacity: 5
WHEELS AND TYRES
Tyre Specs Front: 195/55 R16 Tyre Specs Rear: 195/55 R16
2. Honda Amaze Diesel Special Edition
FACTORS
Body Type: Sedan Segment: B
Engine: i-DTEC Displacement (cc): 1498
Fuel Type: Diesel Transmission: Manual
No of Gears: 5 Emission Standard: BS6
Ex-showroom Price: 8.47 lakh Turbo Charger: Yes
PERFORMANCE
Peak Power (BHP@ Max RPM): 99/3600 Peak Torque (Nm@ Max RPM): 200/1750
Mileage (City/Highway in KMPL): 23/25
DIMENSIONS
Length (mm): 3995 Width (mm): 1695
Height (mm): 1501 Wheelbase (mm): 2470
Kerb Weight (kgs): 1029 Boot Space (L): 420
Turning Radius (m): 4.9 Ground Clearance (mm): 170
KEY FEATURES
Air Conditioner: Yes Climate control: Yes
Central locking: Yes Power windows: Yes
Steering Adjustment (Rake): Yes Electrically Adjustable Driver Seat: Yes
Steering Mounted Controls: Yes Remote Controlled Boot: Yes
Electrically Adjustable Mirrors: Yes
SAFETY FEATURES
Anti-Lock Braking System (ABS): Yes Airbag: Yes
Parking Sensors: Yes Traction control: Yes
Adult occupant category: 4 star
Child occupant category: 1 star
CAPACITIES
Fuel Capacity (L): 35 Seating Capacity: 5
WHEELS AND TYRES
Tyre Specs Front: 175/65 R15 Tyre Specs Rear: 175/65 R15
3. Hyundai Venue E Diesel
FACTORS
Body Type: SUV Segment: D
Engine: U2 CRDi Diesel Displacement (cc): 1493
Fuel Type: Diesel Transmission: Manual
No of Gears: 6 Emission Standard: BS6
Ex-showroom Price: 8.28 lakh Turbo Charger: Yes
PERFORMANCE
Peak Power (BHP@ Max RPM): 98/4000 Peak Torque (Nm@ Max RPM): 240/1500
Mileage (City/Highway in KMPL): 21/23
DIMENSIONS
Length (mm): 3995 Width (mm): 1770
Height (mm): 1605 Ground Clearance (mm): 195
Wheelbase (mm): 2500 Kerb Weight (kgs): 1081
Boot Space (L): 350 Turning Radius (m): 5.1
KEY FEATURES
Air Conditioner: Yes Climate control: No
Central locking: Yes Power windows: No
Power Steering: Yes Rear AC vent: Yes
Steering Adjustment (Rake/Reach): Yes Electrically Adjustable Driver Seat: No
Steering Mounted Controls: No Remote Controlled Boot: Yes
Electrically Adjustable Mirrors: Yes
SAFETY FEATURES
Anti-Lock Braking System (ABS): Yes Airbag: Yes
Parking Sensors: Yes Traction control: No
4 stars (Australian NCAP rating)
CAPACITIES
Fuel Capacity (L): 45 Seating Capacity: 5
WHEELS AND TYRES
Tyre Specs Front: 215/60 R16 Tyre Specs Rear: 215/60 R16
4. MARUTI SUZUKI VITARA BREZZA VXI
Note: The Manufacturing of Maruti Suzuki Vitara Brezza Diesel has been discontinued so I have Selected Petrol model of this car.
FACTORS
Body Type: SUV Segment: B
Engine: K15B ISG Displacement (cc): 1462
Fuel Type: Petrol Transmission: Manual
No of Gears: 5 Emission Standard: BS6
Ex-showroom Price: 8.45lakh
PERFORMANCE
Peak Power (BHP@ Max RPM): 103/6000 Peak Torque (Nm@ Max RPM): 138/4400
Mileage (City/Highway in KMPL): 17/19
DIMENSIONS
Length (mm): 3995 Width (mm): 1790
Height (mm): 1640 Ground Clearance (mm): 198
Wheelbase (mm): 2500 Kerb Weight (kgs): 1170
Boot Space (L): 328 Turning Radius (m): 5.2
KEY FEATURES
Air Conditioner: Yes Climate control: No
Central locking: Yes Power windows: Yes
Power Steering: Yes Rear AC vent: No
Steering Adjustment (Rake): Yes Electrically Adjustable Driver Seat: No
Steering Mounted Controls: Yes Remote Controlled Boot: No
Electrically Adjustable Mirrors: Yes CD player: Yes
SAFETY FEATURES
Anti-Lock Braking System (ABS): Yes Airbag: Yes
Parking Sensors: No Traction control: No
Adult occupant category: 4 star
Child occupant category: 2 star
CAPACITIES
Fuel Capacity (L): 48 Seating Capacity: 5
WHEELS AND TYRES
Tyre Specs Front: 205/60 R16 Tyre Specs Rear: 205/60 R16
5. KIA SONET 1.5 THE Diesel
FACTORS
Body Type: SUV Segment: D
Engine: 1.5L CRDi Displacement (cc): 1493
Turbo charger: Yes Fuel Type: Diesel
Transmission: Manual No of Gears: 6
Emission Standard: BS6 Driver Type: FWD
Ex-showroom Price: 8.25 lakh
PERFORMANCE
Peak Power (BHP@ Max RPM): 99/4000 Peak Torque (Nm@ Max RPM): 240/1500
Mileage (City/Highway in KMPL): 22/24
DIMENSIONS
Length (mm): 3995 Width (mm): 1790
Height (mm): 1642 Ground Clearance (mm): 205
Wheelbase (mm): 2500 Kerb Weight (kgs): 1233
Boot Space (L): 392 Turning Radius (m): 5.1
KEY FEATURES
Air Conditioner: Yes Climate control: Yes
Central locking: Yes Power windows: Yes
Power Steering: Yes Rear AC vent: No
Steering Adjustment (Rake): Yes Electrically Adjustable Driver Seat: Yes
Steering Mounted Controls: Yes Remote Controlled Boot: Yes
Electrically Adjustable Mirrors: Yes CD player: No
Touch Screen: Yes
SAFETY FEATURES
Anti-Lock Braking System (ABS): Yes Airbag: Yes
Parking Sensors: Yes Traction control: N/A
Adult occupant category: 3 star
Child occupant category: 2 star
CAPACITIES
Fuel Capacity (L): 45 Seating Capacity: 5
WHEELS AND TYRES
Tyre Specs Front: 215/60 R16 Tyre Specs Rear: 215/60 R16
6. Tata Nexon XE Diesel

FACTORS
Body Type: SUV Segment: D
Engine: 1.5L Revotorq Turbocharged Displacement (cc): 1498
Turbo Charger: Yes Drive Type: FWD
Fuel Type: Diesel Transmission: Manual
No of Gears: 6 Emission Standard: BS6
Ex-showroom Price: 8.45 lakh
PERFORMANCE
Peak Power (BHP@ Max RPM): 109/4000 Peak Torque (Nm@ Max RPM): 260/1500-2750
Mileage (City/Highway in KMPL): 22/24
DIMENSIONS
Length (mm): 3993 Width (mm): 1811
Height (mm): 1606 Ground Clearance (mm): 209
Wheelbase (mm): 2498 Kerb Weight (kgs): 1305
Boot Space (L): 350 Turning Radius (m): 5.1
KEY FEATURES
Air Conditioner: Yes Climate control: Yes
Central locking: Yes Power windows: Yes
Power Steering: Yes Rear AC vent: No
Steering Adjustment (Rake): Yes Electrically Adjustable Driver Seat: N/A
Steering Mounted Controls: Yes Remote Controlled Boot: No
Electrically Adjustable Mirrors: Yes CD player: Yes
SAFETY FEATURES
Anti-Lock Braking System (ABS): Yes Airbag: Yes
Parking Sensors: Yes Traction control: Yes
Other Safety Features:
- Dual Front Airbags
- ESP
- Electronic Traction Control
- Emergency Brake Assist
- Hill Hold Assist
- Brake Disc Wiping
- ABS with EBD
- ISOFIX Mounts
- Reverse Parking Assist Camera
Adult occupant category: 5 star
Child occupant category: 3 star
CAPACITIES
Fuel Capacity (L): 44 Seating Capacity: 5
WHEELS AND TYRES
Tyre Specs Front: 215/60 R16 Tyre Specs Rear: 215/60 R16
After looking the comparison between the above cars I will suggest that Mr D.S. Pughazhyendhii should buy Tata Nexon XE because of the 5 star safety for adults and 3 Star safety for child which has been tested. As Tata Nexon is India’s first five star car. It secures 16.06 out of 17 for adults and 25 out of 49 for child’s safety. Tata nexon comes with two airbags, ABS and ISOFIX child-seat mounted. The car is good in mileage so that it will not cost too much money to the buyer as compared to other vehicles in the segment. Although the car is easy to control in the crowded area, has a 5.1 m turning radius so that it can be parked easily. Car also has Automatic variant so that it will provide more comfort to the driver. Tata Nexon has 3 modes, they are Economy, City and Sports, so that it can be driven according to the situation. Tata Nexon also has a lavish interior and also many other features that makes it a value for money. Tata Nexon XE also falls under the budget of Mr D.S. Pughazhyendhii.
Tata Nexon XE
- Has Maximum Ground Clearance in the Segment.
Taillight
