Benchmarking
Statement:-His Family comprises five members including his wife, a five-year-old boy, his father, and his mother.
Inference:-His family comprises five members it means that he need 5 seater car having good rating of safety.
Statement:-He visits his native place Madurai which is 500kms away from Bangalore once a month.He will be using his car to commute to his office.
Inference:-He is going to travel 500 kms every month means in a year he will go to madurai 12 times in a day and if we take some tolerance i.e around 1 or two times may be less or more in a year means he can visit his native place 10-14 times a year with family.So the mileage will be the concern i.e 19-20 kmpl will be best for him in case if he decide to buy petrol car.In case of Diesel car he will get more mileage but since his car runs 1000 kms once in a month I will suggest him to buy petrol car instead of diesel car because Diesel car has more maintenance cost than petrol and secondly he is going to use his car to commute office,Also the cost of diesel car will be more than the petrol version of same car.
Statement:-Pughazhyendhii is fond of big cars.
Inference:-He is a fond of big cars means more leg space more boot space and comfortable during holiday with family. From this statement we can say that he likes SUV types of car.
Statement:-His budget falls between 8 to 10 lakhs on road.
Inference:-Considering his budget we have to give him suggestion of atleast four cars having better characteristics in each categories:
1.Family car
2.Safety rating
3.Mileage
4.More leg space, boot space
5. Engine Power
Benchmarking involves the structured comparision between the similar products, having same services , certain specification. From below Table we are going to benchmarking 4 SUVs For Mr. D.S. Pughazhyendhii and his family.
On the basis of requirement and consider his budget of 8 to 10 Lakhs on road The following suggestion can be made
| MODEL NAME AND ITS VARIANT | ON ROAD PRICE | ENGINE (CC) AND NO. OF CYLINDER | MILEAGE ARAI | BOOT SPACE (LITRE) | Max Power (bhp@rpm) | Max Torque (nm@rpm) |
|
MARUTI FRONX DELTA PLUS |
Rs.9,86,323 | 1197 | 21.79 kmpl |
308 |
88.50Bhp@6000rpm | 113Nm@4400rpm |
|
MARUTI BREZZA LXi |
Rs.9,40,983 | 1462 | 20.15 kmpl | 328 | 101.65bhp@6000rpm | 136.8Nm@4400rpm |
|
TATA PUNCH Creative DT |
Rs.9,67,293 | 1199 | 20.09 kmpl | 366 | 86.63bhp@6000rpm | 115Nm@3250+/-100rpm |
|
MAHINDRA XUV 300 W4 |
Rs.9,57,744 | 1197 | 16.82 kmpl | 257 | 108.62bhp@5000rpm | 200Nm@2000-3500rpm |
| Tata PUNCH | MARUTI BREZZA | MARUTI FRONX | MAHINDRA XUV 300 | ||
|---|---|---|---|---|---|
| Styling | 90 | 90 | 94 | 90 | |
| Comfort | 88 | 90 | 90 | 90 | |
| Performance | 83 | 90 | 88 | 90 | |
| Mileage | 79 | 86 | 88 | 83 | |
| Value for Money | 83 | 87 | 88 | 86 | |
| Overall Score | 84 | 88 | 86 | 89 |
On Comparision or Benchmarking all the above data we can say that for safety reason TATA is the best choice and for mileage Maruti is best In case of Maruti Brezza the safety rating is 4 star which is quite decent also the mileage is good and price is also in a budget between 8 to 10 lakhs Mileage is between 18-20 kmpl which is quite good . power of Maruti Brezza is also quite good and can be a great choice of SUV in this price range. Boot space is also good 328 litres.
So Maruti Brezza is a great option in this price range for Mr. D.S. Pughazhyendhii .