Benchmarking
- Benchmarking:
It is a process of evaluating and comparing the performance, features, quality, and characteristics of a particular vehicle with those of its competitors or industry standards. It involves analyzing various aspects of a vehicle to understand its strengths, weaknesses, and areas for improvement. Few aspects that Benchmarking is focused are: Performance, Features, Cost, value for money, Fuel efficiency, Safety standards etc.
By benchmarking against competitors, automobile companies can identify areas for improvement, edit their designs, enhance features, increase performance, and ultimately dominate competitiors in giving out better product.
- As per the given example above, Mr D.S.P is looking for a family car preferably Sedan/SUV which gives good mileage.
Here are few options.
Maruti Suzuki Dzire: The Maruti Suzuki Dzire is a popular compact sedan known for its fuel efficiency. Maruti has always been the favourite brand for Fuel economy prefered buyers. It has a lower maintenance cost compared to other brands. It has a good amount of boot space and comfortable for longer journey as well as everyday commute. However it's build quality is not as good as other brands.
Honda Amaze: The Honda Amaze is a compact sedan known for its fuel-efficient and powerful engines. It has high maintenance cost, decent boot space. It's build quality is better than Dzire. People who like premium looks like this bearing a bit expensive maintenance.
Tata Nexon: The Tata Nexon is a compact SUV. This has the best build quality out of all. It offers a balance of style, performance, and fuel efficiency. It has a decent boot space in its class. Its maintenance is acceptable considering the features it offers. People who prefers SUV look and great saftey prefer this.
Mahindra XUV300: The Mahindra XUV300 is a compact SUV that offers impressive fuel efficiency. Its maintenance cost is on par to Nexon. Its boot space is not so good compared to Nexon. The looks are also appealing. This can be an alternative to Nexon depending on few plus points.
Overall, Mr. D.S.P has to choose Tata Nexon, a very strong built compact SUV for its more features and looks. If he likes Sedan, Honda Amaze is a perfect choice.