Benchmarking
BENCHMARKING
Benchmarking in the automotive industry involves a structured comparison between similar products, services or processes on some dimensions of performance. It can be used to compare the availability and delivery of features in a product and in this form often provides the basis of computer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.
It is a powerful tool in process innovation on studying how the 'best' achieve their performance can provide powerful clues for changing the way processes operate.
Process Benchmarking can operate at several levels:
- Between similar processes in the same factory or service branch.
- Between different factories or service branches.
- Between different competing organizations.
- Between different sectors using the same process.
BENCHMARKING FOR A BIG CAR BETWEEN 8-10 LAKH PRICE RANGE
There are several options for cars available in India in the price range between 8-10 Lakh. Some of them have been selected and described as given below:
1. Maruti Suzuki Brezza
2. Maruti Suzuki Ertiga
3. Mahindra XUV300
4. Mahindra Bolero
5. Tata Tiago EV
For Mr. D.S. Pughazhyendhii, because of the budget and the fact that he loves big cars, he can go for MAruti Suzuki Brezza. The reasons for achieving to such a conclusion is that,
- It is budget friendly. Brezza falls way inside the budget of Mr. Pughazhyendhii. Comparing to other vehicles, it is the cheapest one discuused here.
- Mileage. Brezza provides good mileage for commutor use as well as for long ride.
- Comfort of using in cities as it is not so longer.
- Height aspect for Mr. Pughazhyendhii, Brezza has got a good upper edge than others.
Thus, using this bench-marking Mr. D.S. Pughazhyendhii can select Maruti Suzuki Brezza for his use.
NB: Please find the attached ppt.