Benchmarking
Benchmarking:
Benchmarking is the process of comparison of similar products on performance, dimensions and services of products. Benchmarking helps to evaluate the products.
Benchmarking helps to determine the best product in similar categorywhich indirectly helps to improve companys product and improve the business over the other compatitors in market.
Case:
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Requirement of Mr. D.S. Pughazhyendhii-
- 5 seater vehicle
- Family vehicle
- Big car
- Budger- 8 to 10 Lakhs
So here are some vehicle considering the requirements
Tata Punch
Details-
|
Tata Punch |
|
|
Model |
Pure MT |
|
Fuel Type |
Petrol |
|
Transmission |
Manual, 5 Gears |
|
Engine Power |
84 Bhp, 1200 cc |
|
Mileage |
18-20 Kmpl |
|
Price |
7.40 Lakh |
Hyundai Venue
Details-
|
Hyundai Venue |
|
|
Model |
E 1.2 Petrol |
|
Fuel Type |
Petrol |
|
Transmission |
Manual, 5 Gears |
|
Engine Power |
82 Bhp, 1200 cc |
|
Mileage |
17.5 |
|
Price |
9.40 Lakh |
Nissan Magnite
Details-
|
Nissan Magnite |
|
|
Model |
XL |
|
Fuel Type |
Petrol |
|
Transmission |
Manual, 5 Gears |
|
Engine Power |
71 Bhp, 1000 cc |
|
Mileage |
18-20 Kmpl |
|
Price |
7.40 Lakh |
Hyundai Aura
Details-
|
Hyundai Aura |
|
|
Model |
E 1.2 Petrol |
|
Fuel Type |
Petrol |
|
Transmission |
Manual & Automatic |
|
Engine Power |
70 Bhp, 1197 cc |
|
Mileage |
18-20 Kmpl |
|
Price |
7.74 Lakh |
Suggestion for Mr. D.S. Pughazhyendhi
from above, I will suggest Tata Punch.
Reason:
As Mr. D.S. Pughazhyendhi is looking for a 5 seater family car for their daily commute to office and native place. Tata Punch is spacious vehicle with 5 Star Glbal NCAP rating. Its ride quality make the vehicle to satnd out. As it come with a 1.2 lite 84 BHP engine, which will will help them for daily commute.