Benchmarking

Aim:-

To explain Benchmarking and find a suitable car for Mr. D. S. Pughazhyendhii by comparing presently available cars in the market.

Benchmarking:-

Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.

That might mean tweaking a product’s features to more closely match a competitor’s offering, or changing the scope of services you offer, or installing a new customer relationship management (CRM) system to enable more personalized communications with customers.

There are two basic kinds of improvement opportunities:

• Continuous:
  Continuous improvement is incremental, involving only small adjustments to reap sizeable advances.
• Dramatic:
  Dramatic improvement can only come about through reengineering the whole internal work process.

Process benchmarking of this kind can operate at several levels:

• Between similar processes in the same factory or service branch.
• Between different factories or service branches.
• Between different competing organizations.
• Between different sectors using the same process.

Benchmarking is a simple, but detailed five-step process, which are as follows:

1. Choose a product, service, or internal department to benchmark.
2. Determine which best-in-class companies you should benchmark against, and which organizations you’ll compare your business to.
3. Gather information on their internal performance, or metrics.
4. Compare the data from both organizations to identify gaps in your company’s performance.
5. Adopt the processes and policies in place within the best-in-class performers.

Benchmarking will point out what changes will make the most difference, but it’s up to you to actually put them in place. In order to benchmark anything, you need to have quantitative data available to study. That means breaking down internal processes to calculate performance metrics. Quantify everything, because only quantifiable information can be accurately compared.

Benefits:

In addition to helping companies become more efficient and profitable, benchmarking has other benefits also such as:

• Improving employee understanding of cost structures and internal processes.
• Encouraging team-building and cooperation in the interest of becoming more competitive.
• Enhancing familiarity with key performance metrics and opportunities for improvement company-wide.

In essence, benchmarking helps employees understand how one small piece of a company’s processes or products can be the key to major success, just as one employee’s contributions can lead to a big win.

Benchmarking with presently available cars in the market for Mr. D. S. Pughazhyendhii is done below:-

Model (Base models)	Maruti Suzuki Vitara Brezza	Hyundai Venue	Tata Nexon	Kia Sonet
Engine	1462 cc, 4 Cylinders Inline, 4 Valves	1197 cc, 4 Cylinders Inline, 4 Valves	1199 cc, 3 Cylinders Inline, 2 Valves	1197 cc, 3 Cylinders Inline, 4 Valves
Engine Type	K15B	1.2 l Kappa	1.2L	1.2L
Fuel Type	Petrol	Petrol	Petrol	Petrol
Max Power (bhp@rpm)	103 bhp @ 6000 rpm	82 bhp @ 6000 rpm	118 bhp @ 5500 rpm	113.43 bhp @ 4000 rpm
Max Torque (Nm@rpm)	138 Nm @ 4400 rpm	114 Nm @ 4000 rpm	170 Nm @ 1750 rpm	250 Nm @ 2000 rpm
Mileage (ARAI) (Km/L)	17.03	17.52	17.4	18.4
Driving Range (Km)	817.44	788	765.6	714
Drivetrain	FWD	FWD	FWD	FWD
Transmission	Manual - 5 Gears	Manual - 5 Gears	Manual - 6 Gears	Manual - 5 Gears
Emission Standard	BS 6	BS 6	BS 6	BS 6
Seating Capacity	5	5	5	5
Safety	4 Star	4 Star	5 Star	4 Star
Starting Price(Lakh)	9.19	9.68	8.80	9.39
Pros	High seating, easy to drive Peace of mind ownership Popular compact SUV	Quality interiors Lots of powertrain options Features list	Upmarket looks, Five-star G-NCAP safety Spacious cabin compared to rivals Easy to drive and live with	Powerful motors AMT is among the best in its class Comfortable ride quality
Cons	Unexciting engine response and exterior design Firm slow-speed ride Ordinary fit and finish	Cabin space isn’t generous 1.2-liter petrol only available in entry-level trims Top-spec variants are costly	Interior quality Motor's low-end grunt The infotainment screen is not as good as the rivals	Top-end variants are pricey Interior fit and finish are not the best Looks disproportionate
Images

Conclusion:-

I would suggest Tata Nexon for Mr.D.S.Pughazhyendhii because of the Five stars G-NCAP Safety and it has more power (BHP), BS6 Complaint, and spacious cabin compared to rivals.