Challenge

Benchmarking

BENCHMARKING:

Benchmarking is a process of measuring the performance of a company's products, services, or processes against those of another business considered to be the best in the industry, aka “best in class.” The point of benchmarking is to identify internal opportunities for improvement.

The goal of benchmarking is to create new methods or improve current processes to meet that higher standard. It's not a one-time effort. Rather, it's another part of continuous process improvement that the best organizations commit to if they want to stay competitive

There are four main types of benchmarking: internal, external, performance, and practice.

1. Performance benchmarking involves gathering and comparing quantitative data (i.e., measures or key performance indicators). Performance benchmarking is usually the first step organizations take to identify performance gaps.

2. Practice benchmarking involves gathering and comparing qualitative information about how an activity is conducted through people, processes, and technology.

3. Internal benchmarking compares metrics (performance benchmarking) and/or practices (practice benchmarking) from different units, product lines, departments, programs, geographies, etc., within the organization.

4. External benchmarking compares metrics and/or practices of one organization to one or many others.

CONCEPT:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

COMPARISON OF CARS:-

MARUTHI SUZUKI BREEZA HYUNDAI VENUE TATA NEXON KIA SONET

Engine & Transmission

Engine 1462 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC 1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC 1199 cc, 3 Cylinders Inline, 2 Valves/Cylinder, SOHC 1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC
Engine Type K15C Smart Hybrid 1.2 Kappa 1.2L Turbocharged Revotron Smartstream G 1.2
Fuel Type Petrol Petrol Petrol Petrol
Max Power (bhp@rpm) 102 bhp @ 6000 rpm 82 bhp @ 6000 rpm 118 bhp @ 5500 rpm 82 bhp @ 6000 rpm
Max Torque (Nm@rpm) 136.8 Nm @ 4400 rpm 114 Nm @ 4000 rpm 170 Nm @ 1750 rpm 115 Nm @ 4200 rpm
Mileage (ARAI) (kmpl) 20.1View Mileage Details 17.5View Mileage Details 16.3View Mileage Details 18.4View Mileage Details
Driving Range (Km) 965 789 719 828
Transmission Manual - 5 Gears Manual - 5 Gears AMT - 6 Gears, Manual Override, Sport Mode Manual - 5 Gears
Emission Standard BS 6 BS6 Phase 2 BS 6 BS 6

Dimensions & Weight

Length (mm) 3995 3995 3993 3995
Width (mm) 1790 1770 1811 1790
Height (mm) 1685 1617 1606 1642
Wheelbase (mm) 2500 2500 2498 2500
Ground Clearance (mm) 195 209

Capacity

Doors (Doors) 5 5 5 5
Seating Capacity (Person) 5 5 5 5
No of Seating Rows (Rows) 2 2 2 2
Bootspace (litres) 328 350 350 392
Fuel Tank Capacity (litres) 48 45 44 45

Safety

Overspeed Warning 1 beep over 80kmph Continuous beeps over 120kmph 1 beep over 80kmph, Continuous beeps over 120kmph 1 beep over 80kmph, Continuous beeps over 120kmph 1 beep over 80kmph, Continuous beeps over 120kmph
NCAP Rating Not Tested Not Tested 5 Star (Global NCAP) Not Tested
Airbags 2 Airbags (Driver, Front Passenger) 2 Airbags (Driver, Front Passenger) 2 Airbags (Driver, Passenger) 4 Airbags (Driver, Front Passenger, Driver Side, Front Passenger Side)
Good Things
  • Lots of features - Gets a slew of notable features that add convenience
  • Interior space - The cabin feels airy with ample storage spaces all over
  • Tall seating - Offers a commanding driving position with good outward visibility
  • Ease of driving - Light controls and the compact proportions make it nimble
  • Service network - Is backed by Maruti Suzuki's exhaustive and robust network
  • 2023 update - More power for diesel motor, extra safety kit, BS6 2.0 compliant
  • Interior quality - Segment standout quality, good fit/finish, sorted ergonomics
  • Powertrain options - There are refined and efficient petrol and diesel motors
  • Choice of gearboxes - A variety of smooth transmissions that ease driving chores
  • Equipment - The new Venue feels more modern due to the revised features and trim
  • Upmarket looks - Exciting and impactful design, proper no-nonsense SUV stance
  • G-NCAP safety - A five-star NCAP safety rating ensure buyers get a very safe car
  • Performance - The powertrains offer a satisfying mid/top-end grunt for most situations
  • Spacious cabin - Despite the compact footprint, it is roomier than segment rivals
  • Sorted ride/handling - Nicely tuned suspension offers apt damping at most speeds
  • Flamboyant styling - Great concoction of modern/youthful looks with a rugged stance
  • Refined motors/gearboxes - Peppy/smooth performance, good refinement, frugal
  • Easy to drive - Compact size, steering that's light with reasonable feedback
  • Good quality - Quality and fit/finish are on par with segment expectations
  • Boot capacity - Reasonably sized boot good for occupants to last seven days

CONCLUSION:

After the comparison of the cars i suggest Mr. D.S. Pughazhyendhii and his family to go on with maruti suzuki breeza as it is budget friendly and has all comfort to his travelling of 500 km with his family.

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