Benchmarking
BENCHMARKING:
Benchmarking is a process of measuring the performance of a company's products, services, or processes against those of another business considered to be the best in the industry, aka “best in class.” The point of benchmarking is to identify internal opportunities for improvement.
The goal of benchmarking is to create new methods or improve current processes to meet that higher standard. It's not a one-time effort. Rather, it's another part of continuous process improvement that the best organizations commit to if they want to stay competitive
There are four main types of benchmarking: internal, external, performance, and practice.
1. Performance benchmarking involves gathering and comparing quantitative data (i.e., measures or key performance indicators). Performance benchmarking is usually the first step organizations take to identify performance gaps.
2. Practice benchmarking involves gathering and comparing qualitative information about how an activity is conducted through people, processes, and technology.
3. Internal benchmarking compares metrics (performance benchmarking) and/or practices (practice benchmarking) from different units, product lines, departments, programs, geographies, etc., within the organization.
4. External benchmarking compares metrics and/or practices of one organization to one or many others.
CONCEPT:
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
COMPARISON OF CARS:-
| MARUTHI SUZUKI BREEZA | HYUNDAI VENUE | TATA NEXON | KIA SONET |




Engine & Transmission
| Engine | 1462 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC | 1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC | 1199 cc, 3 Cylinders Inline, 2 Valves/Cylinder, SOHC | 1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC |
| Engine Type | K15C Smart Hybrid | 1.2 Kappa | 1.2L Turbocharged Revotron | Smartstream G 1.2 |
| Fuel Type | Petrol | Petrol | Petrol | Petrol |
| Max Power (bhp@rpm) | 102 bhp @ 6000 rpm | 82 bhp @ 6000 rpm | 118 bhp @ 5500 rpm | 82 bhp @ 6000 rpm |
| Max Torque (Nm@rpm) | 136.8 Nm @ 4400 rpm | 114 Nm @ 4000 rpm | 170 Nm @ 1750 rpm | 115 Nm @ 4200 rpm |
| Mileage (ARAI) (kmpl) | 20.1View Mileage Details | 17.5View Mileage Details | 16.3View Mileage Details | 18.4View Mileage Details |
| Driving Range (Km) | 965 | 789 | 719 | 828 |
| Transmission | Manual - 5 Gears | Manual - 5 Gears | AMT - 6 Gears, Manual Override, Sport Mode | Manual - 5 Gears |
| Emission Standard | BS 6 | BS6 Phase 2 | BS 6 | BS 6 |
Dimensions & Weight
| Length (mm) | 3995 | 3995 | 3993 | 3995 |
| Width (mm) | 1790 | 1770 | 1811 | 1790 |
| Height (mm) | 1685 | 1617 | 1606 | 1642 |
| Wheelbase (mm) | 2500 | 2500 | 2498 | 2500 |
| Ground Clearance (mm) | 195 | 209 |
Capacity
| Doors (Doors) | 5 | 5 | 5 | 5 |
| Seating Capacity (Person) | 5 | 5 | 5 | 5 |
| No of Seating Rows (Rows) | 2 | 2 | 2 | 2 |
| Bootspace (litres) | 328 | 350 | 350 | 392 |
| Fuel Tank Capacity (litres) | 48 | 45 | 44 | 45 |
Safety
| Overspeed Warning | 1 beep over 80kmph Continuous beeps over 120kmph | 1 beep over 80kmph, Continuous beeps over 120kmph | 1 beep over 80kmph, Continuous beeps over 120kmph | 1 beep over 80kmph, Continuous beeps over 120kmph |
| NCAP Rating | Not Tested | Not Tested | 5 Star (Global NCAP) | Not Tested |
| Airbags | 2 Airbags (Driver, Front Passenger) | 2 Airbags (Driver, Front Passenger) | 2 Airbags (Driver, Passenger) | 4 Airbags (Driver, Front Passenger, Driver Side, Front Passenger Side) |
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Good Things
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CONCLUSION:
After the comparison of the cars i suggest Mr. D.S. Pughazhyendhii and his family to go on with maruti suzuki breeza as it is budget friendly and has all comfort to his travelling of 500 km with his family.