Benchmarking

BENCHMARKING

In the automotive industry structured comparison between similar products, services or processes on some dimensions of performance. It helps organizations to identify their strengths and weaknesses and identify areas for improvement. Benchmarking can be used in various industries, including the automobile industry, to compare different models of cars against each other based on specific parameters like fuel efficiency, safety, features, and price.

Case: Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Benchmark for the case: Mr. D.S. Pughazhyendhii is looking for a car that can accommodate his family of five, including his parents, wife, and a five-year-old child. He needs a car that can comfortably take them on a 500 km road trip to Madurai once a month, as well as serve as his daily commute vehicle in Bangalore's crowded streets. Pughazhyendhii has a budget of 8 to 10 lakhs on-road and prefers big cars.

Based on Pughazhyendhii's requirements, we have compared four vehicles available in the market that fall within his budget and meet his criteria.

• Maruti Suzuki Vitara Brezza: The Maruti Suzuki Vitara Brezza is a popular subcompact SUV that is spacious and has a high ground clearance, making it suitable for Indian roads. It is available in both petrol and diesel variants and has a starting price of 7.51 lakhs on-road. The car has a fuel efficiency of 18.76 kmpl (petrol) and 24.3 kmpl (diesel), making it economical for long-distance travel. It also comes with several safety features such as dual airbags, ABS, and EBD.

• Hyundai Venue: The Hyundai Venue is another subcompact SUV that is suitable for city driving as well as long-distance travel. It is available in both petrol and diesel variants and has a starting price of 7.87 lakhs on-road. The car has a fuel efficiency of 17.52 kmpl (petrol) and 23.7 kmpl (diesel) and comes with several safety features such as six airbags, ABS, and EBD.

• 

• Tata Nexon: The Tata Nexon is a value-for-money SUV that offers ample space for five passengers and a comfortable ride. It is available in both petrol and diesel variants and has a starting price of 7.63 lakhs on-road. The car has a fuel efficiency of 17 kmpl (petrol) and 22.4 kmpl (diesel) and comes with several safety features such as dual airbags, ABS, and EBD.

• Mahindra XUV300: The Mahindra XUV300 is a feature-packed subcompact SUV that offers good ride quality and handling. It is available in both petrol and diesel variants and has a starting price of 8.74 lakhs on-road. The car has a fuel efficiency of 17 kmpl (petrol) and 20 kmpl (diesel) and comes with several safety features such as seven airbags, ABS, and EBD.

Based on the comparison, Maruti Suzuki Vitara Brezza seems to be the most suitable option for Mr. D.S. Pughazhyendhii. It is a spacious SUV with good fuel efficiency, safety features, and a comfortable ride. It also has a proven track record of reliability and low maintenance costs, making it a popular choice among families. Additionally, Maruti Suzuki has a vast network of service centers across the country, ensuring easy availability of spare parts and timely maintenance.