Benchmarking

Benchmarking

Benchmarking is the process of comparing the company's product, performance and service to another competitors or business in market on some dimensions of performance.

Aim of benchmarking is to make significant improvements in company's product, performance and service to gain market.

Steps in benchmarking

1. Select a Product, performance and service to be benchmarked.

2. Select a competitior or another company best in class to be benchmarked.

3. Gather information about their product, service and performance.

4. Compare gathered information with own product, service and performance to identify the gap.

5. Create a action plan to eliminate the gap and make improvements in own product, service and performance.

6. Implement continuous improvement in own product, performance and service to gain market benefits.

Type of benchmarking

1. Performance benchmarking : collect and compare quantitive information to identify gap in performance.

2. Practise benchmarking : collect and compare qualitive information to identify scope of improvement in people, techology and practise.

3. Internal benchmarking : compare product, service or performance from different section, domain, branch and department etc. within the organization.

4. External benchmarking : compare product, service or performance with another company and competitor.

Comparison of 4 cars

Engine Performance

• Mahindra XUV 300 provide the highest max power and torque as compare to Hyundai Venue, Tata Nexon and Kia Sonet

Fuel Economy

• As per reported ARAI Mileage Kia Sonet found better than Hyundai Venue having 2nd better mileage among the above four listed car.
• Kia sonet provide the higher drive range than Venue, XUV and Nexon which is about 1084 km.
• Sonet is best suited in term of highway and city mileage preference. As Sonet have higher highway mileage than Venue and Nexon. And, best city mileage just falling behind Venue.

Capacity

• Kia Sonet provide the maximum bootspace of 392 litre, which allow to carry more baggege for family trip.
• Tata Nexon having a better ground clearence than other. Whereas, Sonet having the ground clearenace just behind the Nexon.

Safety

• In term of safety, where other cars offer ABS with EBD and 2 front air bags, Kia Sonet offer ABS with EBD and 4 Airbag to provide full safty to rear and front passengers. And this will make Sonet safest than other cars.

Conclusion

On the comparision made above KIA SONET is best model suited for Mr. D.S. Pughazhyendhii.

As its fullfill almost all the requirement of Mr. D.S. Pughazhyendhii, as its offer seating capacity of 5 member and having maximum boot space to allow carry more baggage with family and second best ground clearence which is best for indian roads.

And, provide ARAI Mileage of 24 kmpl with highway mileage of 22 kmpl and city mileage of 17 kmpl which make it economical for city and higway run. As its avail Pughazhyendhii to travel economicaly either in city or from banglore to madurai.

Also, offer a long drive range of 1084 km with fuel tank capacity of 45 km suitabale for Pughazhyendhii for econimcal two way trip from banglore to madurai.

As Kia Sonet come with 4 airbags provide best sefty to him and his family.

And, Kia Sonet also fall within the budget of Mr. D.S. Pughazhyendhii from 8 lakh to 10 lakh.

Some Feature of KIA SONET