Benchmarking
- BENCHMARKING CAN BE DEFINED AS THE PROCESS OF EVAULATING VARIOUS CRETRIA OF GIVEN SIMILAR PRODUCTS TO SORT OUT THE WINNER AMONG THE COMPITION.
- IT IS THE SURVEY CONDUCTED DUE TO THE VARIOUS DIVERSE OPTION AVAILABLE IN THE MARKET AND TO NARROW DOWN THE BEST PRODUCTS, WHICH HELPS THE CONSUMER/CUSTOMER TO CLEARLY MEET ITS DESIRE.
- AT THE PRODUCER/MANUFACTURER END, BENCHMARKING CAN BE SEEN AS THE BASIC REQUIREMENT TO MEET THE EXPECTATION OF THE CONSUMERS/CUSTOMER TO OUTSTAND ITS COMPITITATION.
- IN MR. D.S. PUGHAZHYENDHII CASE BENCHMARKIN CAN HELP HIM TO MEET HIS DESIRES WITHIN HIS LIMITATION WITH OPTIMUM CONVENIENCE .