Benchmarking
For the given concern from the Mr. D.S. Pughazhyendhii , first we need to understand the concept of benchmarking. After that implement the Benchmarking with presently available cars in the market as per the requirement.
BENCHMARKING
Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example, it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.
Process benchmarking can operate at several levels:
- Between similar processes in the same factory or service branch.
- Between different factories or service branches.
- Between different competing organizations.
- Between different sectors using the same process.
Benchmarking remains an important tool within this framework and continues to provide the motivation for change in many sectors. This focus on waste and its reduction led the researchers to think of the successful systems as being ‘lean’ – rather like an athlete who carries not extra weight or fat and is therefore able to perform better.
Benchmarking is focused on the manufacturing process itself to:
- Improve quality
- Decrease manufacturing times
- Reduce scrap and rework
- Increase production
Benchmarking is classified in to two
- Benchmarking I - In this classfication define the competitors, Price, Specifications and all the features on the segment.
- Benchmarking II - In this classification, only focus on the specific component or the working part. It also defined as component wise comparison from the competitor.
Now we applying the benchmarking to the Mr. D.S. Pughazhyendhii concern with his requirement.
Benchmarking of five-seater cars
1) Tata Punch
| ARAI Mileage | 18.82 kmpl |
| City Mileage | 14.42 kmpl |
| Fuel Type | Petrol |
| Engine Displacement (cc) | 1199 |
| No. of cylinder | 3 |
| Max Power (bhp@rpm) | 84.48bhp@6000rpm |
| Max Torque (nm@rpm) | 113Nm@3300+/-100rpm |
| Seating Capacity | 5 |
| TransmissionType | Automatic |
| Boot Space (Litres) | 366 |
| Fuel Tank Capacity | 37.0 |
| Body Type | SUV |
| Service Cost (Avg. of 5 years) | Rs.4,712 |
| Budget | 6.00 - 9.54 Lakh |
2) Nissan Magnite
| ARAI Mileage | 17.7 kmpl |
| City Mileage | 13.6 kmpl |
| Fuel Type | Petrol |
| Engine Displacement (cc) | 999 |
| No. of cylinder | 3 |
| Max Power (bhp@rpm) | 98.63bhp@5000rpm |
| Max Torque (nm@rpm) | 152nm@2200-4400rpm |
| Seating Capacity | 5 |
| TransmissionType | Automatic |
| Boot Space (Litres) | 336 |
| Fuel Tank Capacity | 40.0 |
| Body Type | SUV |
| Ground Clearance Unladen | 205 |
| Budget | 5.97 - 10.79 Lakh |
3) Renault Kiger
| ARAI Mileage | 18.24 kmpl |
| City Mileage | 14.0 kmpl |
| Fuel Type | Petrol |
| Engine Displacement (cc) | 999 |
| No. of cylinder | 3 |
| Max Power (bhp@rpm) | 98.63bhp@5000rpm |
| Max Torque (nm@rpm) | 152Nm@2200-4400rpm |
| Seating Capacity | 5 |
| TransmissionType | Automatic |
| Boot Space (Litres) | 405 |
| Fuel Tank Capacity | 40.0 |
| Body Type | SUV |
| Ground Clearance Unladen | 205 |
| Budget | 5.99 - 10.62 Lakh |
| ARAI Mileage | 23.03 kmpl |
| Fuel Type | Diesel |
| Engine Displacement (cc) | 1497 |
| No. of cylinder | 4 |
| Max Power (bhp@rpm) | 88.77bhp@4000rpm |
| Max Torque (nm@rpm) | 200nm@1250-3000rpm |
| Seating Capacity | 5 |
| TransmissionType | Manual |
| Boot Space (Litres) | 345 |
| Fuel Tank Capacity | 37.0 |
| Body Type | Hatchback |
| Ground Clearance Unladen | 165 |
| Service Cost (Avg. of 5 years) | Rs.6,271 |
| Budget | 6.35 - 10.25 Lakh |
| ARAI Mileage | 18.2 kmpl |
| City Mileage | 15.0 kmpl |
| Fuel Type | Petrol |
| Engine Displacement (cc) | 999 |
| No. of cylinder | 3 |
| Max Power (bhp@rpm) | 71.01bhp@6250rpm |
| Max Torque (nm@rpm) | 96Nm@3500rpm |
| Seating Capacity | 7 |
| TransmissionType | Automatic |
| Boot Space (Litres) | 84 |
| Fuel Tank Capacity | 40.0 |
| Body Type | MUV |
| Ground Clearance Unladen | 182 |
| Service Cost (Avg. of 5 years) | Rs.2,034 |
Conclusion :
All things considered, I would recommend Mr. Pughazhyendhii to go for Renault Kiger . It’s a great Family Car with Decent Looks, Good Mileage and it also have more boot space.