Benchmarking
BENCHMARKING
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Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
AIM:
To suggest pughazhyendhii a better Car, Suggesting & Benchmarking some cars to him.
His Requirements:
- 5-Seater Capacity.
- Considering a Better Comfort for child and for his mom.
- Budget 8-10lkhs.
- Likes a Big Cars.
Some Cars as per his Requirements:
- Hyundai i20 2020
- Maruti Vitara Brezza
- Ford Eco Sport
- Renault Nissan
Benchmark:
- Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies.
The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.
Main types of Benchmarking:
- Performance Benchmarking:Here the quantitative data such as KPIs, measure, etc are compared. It is the initially step taken by the companies to identify and understand the performance gaps.
- Practice Benchmarking:it is a collection and comparison of qualitative data such as how an activity is carried in a company through people, process and technology.
- Internal Benchmarking:as the name suggests this benchmarking is carried among the internal entities of the company which have shared metrics and/or practices. The internal entities can be based on the different units, product lines, departments, programs, geographies, etc., within the company.
- External Benchmarking:it is similar to the internal benchmarking, instead of comparing among the internal entities the comparison is carried out between different companies.
Comparison of Mentioned Cars:
- Hyundai i20 2020

Engine and Transmission
|
Engine Type: |
1.2 l Kappa petrol |
|
Engine Displacement: |
1197 cc |
|
Fuel Type: |
Petrol |
|
Max Power: |
86.80bhp@6000rpm |
|
Max Torque: |
114.74nm@4200rpm |
|
Emission Norm Compliance: |
BS VI |
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No Of Cylinders: |
4 |
|
Transmission: |
Automatic |
|
Gear Box: |
IVT |
|
Paddle Shift: |
Not Available in i20 |
Performance and Fuel Economy
|
Mileage (ARAI): |
19.65 Kmpl |
Brakes, Steering, Suspension and Tyres
|
Suspension Front: |
McPherson Strut |
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Suspension Rear: |
Coupled torsion beam axle |
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Brakes Front: |
Disc |
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Brakes Rear: |
Drum |
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Steering Type: |
Electric |
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|
Tyre Size: |
195/55 R16 |
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Wheel Size: |
R16 |
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Interior Dimensions |
|||
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Seating Capacity: |
5 |
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Doors: |
5 |
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Boot Space: |
311 Litres |
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Fuel Capacity: |
37 litres |
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Exterior Dimensions
|
Length*Width*Height: |
3995*1775*1505 mm^3 |
|
Wheelbase: |
2580 mm |
Safety and Security
|
Day/Night Rear-view Mirror: |
Yes |
|
Speed Sensing Auto Door Lock: |
Yes |
|
Impact Sensing Auto Door Unlock: |
Yes |
|
Airbags: |
Driver and Passenger |
|
Seat Belts: |
Yes |
|
Anti-lock Braking System (ABS): |
Yes |
|
Electronic Brakeforce Distribution (EBD): |
Yes |
|
Engine Immobilizer: |
Yes |
|
Central Locking: |
Yes |
|
Child Safety Lock: |
Yes |
|
Fog Lamps (Front / Rear ): |
Front |
|
Rear Defogger: |
Yes |
|
ISOFIX Child Seat Mounts: |
No |
|
Anti-Pinch Power Windows: |
No |
|
Hill Assist: |
No |
|
Electronic Stability Program (ESP): |
No |
On Road Price :Rs. 9.90 Lakh
2. Maruti Vitara Brezza

| Engine Type: | K15B Petrol Engine
|
| Engine Displacement: | 1462 cc
|
| Fuel Type: | Petrol
|
| Max Power: | 103.26bhp@6000rpm
|
| Emission Norm Compliance: | BS VI
|
| Max Torque: | 138nm@4400rpm
|
| No Of Cylinders: | 4
|
| Transmission: | Manual
|
| Gear Box: | 5 Speed
|
| Drive Type: | FWD
|
| Kerb Weight: | 1110-1130 Kg
|
| Paddle Shift: | Not Available in Vitara Brezza |
| Mileage (ARAI): | 17.03 Kmpl |
| Suspension Front: | MacPherson Strut with coil spring
|
| Suspension Rear: | Torsion Beam With Coil Spring
|
| Brakes Front: | Ventilated Disc
|
| Brakes Rear: | Drum
|
| Steering Type: | Electronic
|
| Minimum Turning Radius: | 5.2 metres
|
| Tyre Size: | 205/60 R16
|
| Wheel Size: | R16
|
| Tyre Type: | Tubeless,Radial |
| Seating Capacity: | 5
|
| Doors: | 5
|
| Boot Space: | 328 Liters
|
| Fuel Capacity: | 48 Liters |
| Length*Width*Height: | 3995*1790*1640 mm^3
|
| Wheelbase: | 2500 mm |
| Speed Sensing Auto Door Lock: | Yes |
| ISOFIX Child Seat Mounts: | Yes |
| Anti-Pinch Power Windows: | Yes |
| Day/Night Rearview Mirror: | Yes |
| Airbags: | Driver and Passenger |
| Seat Belts: | Yes |
| Anti-lock Braking System (ABS): | Yes |
| Electronic Brakeforce Distribution (EBD): | Yes |
| Engine Immobilizer: | Yes |
| Central Locking: | Yes |
| Child Safety Lock: | Yes |
| Rear Defogger: | Yes |
| Hill Assist: | No
|
| Fog Lamps (Front / Rear ): | No |
| On Road Price: | Rs. 9.60 Lakh |
3.Ford Eco Sport

| Engine Type: | Ti-VCT Petrol Engine
|
| Engine Displacement: | 1496 cc
|
| Fuel Type: | Petrol
|
| Max Power: | 120.69bhp@6500rpm
|
| Max Torque: | 149Nm@4500rpm
|
| Emission Norm Compliance: | BS VI
|
| No Of Cylinders: | 3
|
| Transmission: | Manual
|
| Gear Box: | 5 Speed
|
| Drive Type: | FWD
|
| Kerb Weight: | 1188 Kg
|
| Paddle Shift: | No |
| Mileage (ARAI): | 15.9 Kmpl |
| Suspension Front: | Independent MacPherson Strut
|
| Suspension Rear: | Semi-independent twist beam
|
| Brakes Front: | Ventilated Disc
|
| Brakes Rear: | Drum
|
| Steering Type: | Electric
|
| Minimum Turning Radius: | 5.3 metres
|
| Tyre Size: | 195/65 R15
|
| Wheel Size: | R15 |
| Rear Shoulder Room: | 1225 mm
|
| Seating Capacity: | 5
|
| Doors: | 5
|
| Boot Space: | 352 Liters
|
| Fuel Capacity: | 52 Liters |
| Length*Width*Height: | 3998*1765*1647 mm^3
|
| Wheelbase: | 2519 mm
|
| Ground Clearance (Unladen): | 200 mm |
| Speed Sensing Auto Door Lock: | Yes |
| Impact Sensing Auto Door Unlock: | Yes |
| Day/Night Rearview Mirror: | Yes |
| Airbags: | Driver and Passenger |
| Seat Belts: | Yes |
| Anti-lock Braking System (ABS): | Yes |
| Electronic Brakeforce Distribution (EBD): | Yes |
| Engine Immobilizer: | Yes |
| Central Locking: | Yes |
| Child Safety Lock: | Yes |
| On Road Price: | Rs. 9.44 Lakh |
4. Renault Duster

| Engine Type: | 1.5L Petrol Engine
|
| Engine Displacement: | 1498 cc
|
| Fuel Type: | Petrol
|
| Max Power: | 104.55bhp@5600rpm
|
| Max Torque: | 142Nm@4000rpm
|
| Emission Norm Compliance: | BS VI
|
| No Of Cylinders: | 4
|
| Transmission: | Manual
|
| Gear Box: | 5-Speed
|
| Drive Type: | FWD
|
| Paddle Shift: | Not Available in Duster |
| Mileage (ARAI): | 16.42 Kmpl |
| Suspension Front: | Independent McPherson Strut with Coil Spring
|
| Suspension Rear: | Trailing Arm With Coil Spring
|
| Brakes Front: | Disc
|
| Brakes Rear: | Drum
|
| Steering Type: | Power
|
| Minimum Turning Radius: | 5.2m
|
| Tyre Size: | 215/65
|
| Tyre Type: | Radial,Tubeless |
| Seating Capacity: | 5
|
| Doors: | 5
|
| Boot Space: | 475 Liters
|
| Fuel Capacity: | 50 Liters |
| Ground Clearance (Laden): | 205 mm
|
| Length*Width*Height: | 4360*1822*1695 mm^3
|
| Wheelbase: | 2673 mm |
| Impact Sensing Auto Door Unlock: | Yes |
| Speed Sensing Auto Door Lock: | Yes |
| Airbags: | Driver and Passenger |
| Seat Belts: | Yes |
| Anti-lock Braking System (ABS): | Yes |
| Electronic Brakeforce Distribution (EBD): | Yes |
| Brake Assist (BA): | Yes |
| Electronic Stability Program (ESP): | Yes |
| Engine Immobilizer: | Yes |
| Central Locking: | Yes |
| Child Safety Lock: | Yes |
| Hill Assist: | No |
| On Road Price: | Rs. 10.29 Lakh |
Now Lets pick the best car from above:
Most important thing for Mr. D.S. Pughazhyendhii Should be Safety as there is going to be a 5 year old child in the car.
Taking Safety in Consideration we can eleminate Maruti Vitara Brezza, Ford EcoSport, Renault Duster, Hyundai i20 from the list.
(Note:- Though Maruti Vitara Brezza and Ford EcoSport Scored Overall Safety Rating of 4 Star but it scored only 2 Star for Child Occupant Protection. Addition to that Ford EcoSport Scored only 3 Star for Side Roll over Safety test)
My pick for pugazhlendhii will be Hyundai i20 2020.
Because of Comfortness of His mom and his Child,
It will be the Best Choise for City usage aswell as Highways,
and next consideration will be mileage, Mileage will be Good enough in i20,
On the safety front, the new i20 should be equipped with multiple airbags, ABS with EBD, parking sensors and a rear view camera.