Challenge

Benchmarking

BENCHMARKING

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Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

AIM:

To suggest pughazhyendhii a better Car, Suggesting & Benchmarking some cars to him.

His Requirements:

  • 5-Seater Capacity.
  • Considering a Better Comfort for child and for his mom.
  • Budget 8-10lkhs.
  • Likes a Big Cars.

Some Cars as per his Requirements:

  • Hyundai i20 2020
  • Maruti Vitara Brezza
  • Ford Eco Sport
  • Renault Nissan

Benchmark:

  • Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies.

The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.

Main types of Benchmarking:

  1. Performance Benchmarking:Here the quantitative data such as KPIs, measure, etc are compared. It is the initially step taken by the companies to identify and understand the performance gaps.
  2. Practice Benchmarking:it is a collection and comparison of qualitative data such as how an activity is carried in a company through people, process and technology.
  3. Internal Benchmarking:as the name suggests this benchmarking is carried among the internal entities of the company which have shared metrics and/or practices. The internal entities can be based on the different units, product lines, departments, programs, geographies, etc., within the company.
  4. External Benchmarking:it is similar to the internal benchmarking, instead of comparing among the internal entities the comparison is carried out between different companies.

Comparison of Mentioned Cars:

  1. Hyundai i20 2020

Engine and Transmission

Engine Type:

1.2 l Kappa petrol

Engine Displacement:

1197 cc

Fuel Type:

Petrol

Max Power:

86.80bhp@6000rpm

Max Torque:

114.74nm@4200rpm

Emission Norm Compliance:

BS VI

No Of Cylinders:

4

Transmission:

Automatic

Gear Box:

IVT

Paddle Shift:

Not Available in i20

Performance and Fuel Economy

Mileage (ARAI):

19.65 Kmpl

Brakes, Steering, Suspension and Tyres

Suspension Front:

McPherson Strut

Suspension Rear:

Coupled torsion beam axle

Brakes Front:

Disc

Brakes Rear:

Drum

Steering Type:

Electric

Tyre Size:

195/55 R16

Wheel Size:

R16

Interior Dimensions

Seating Capacity:

5

Doors:

5

Boot Space:

311 Litres

Fuel Capacity:

37 litres

Exterior Dimensions

Length*Width*Height:

3995*1775*1505 mm^3

Wheelbase:

2580 mm

Safety and Security

Day/Night Rear-view Mirror:

Yes

Speed Sensing Auto Door Lock:

Yes

Impact Sensing Auto Door Unlock:

Yes

Airbags:

Driver and Passenger

Seat Belts:

Yes

Anti-lock Braking System (ABS):

Yes

Electronic Brakeforce Distribution (EBD):

Yes

Engine Immobilizer:

Yes

Central Locking:

Yes

Child Safety Lock:

Yes

Fog Lamps (Front / Rear ):

Front

Rear Defogger:

Yes

ISOFIX Child Seat Mounts:

No

Anti-Pinch Power Windows:

No

Hill Assist:

No

Electronic Stability Program (ESP):

No

On Road Price :Rs. 9.90 Lakh

2. Maruti Vitara Brezza

Engine and Transmission
Engine Type: K15B Petrol Engine
Engine Displacement: 1462 cc
Fuel Type: Petrol
Max Power: 103.26bhp@6000rpm
Emission Norm Compliance: BS VI
Max Torque: 138nm@4400rpm
No Of Cylinders: 4
Transmission: Manual
Gear Box: 5 Speed
Drive Type: FWD
Kerb Weight: 1110-1130 Kg
Paddle Shift: Not Available in Vitara Brezza
Performance and Fuel Economy
Mileage (ARAI): 17.03 Kmpl
Brakes, Steering, Suspension and Tyres
Suspension Front: MacPherson Strut with coil spring
Suspension Rear: Torsion Beam With Coil Spring
Brakes Front: Ventilated Disc
Brakes Rear: Drum
Steering Type: Electronic
Minimum Turning Radius: 5.2 metres
Tyre Size: 205/60 R16
Wheel Size: R16
Tyre Type: Tubeless,Radial
Interior Dimensions
Seating Capacity: 5
Doors: 5
Boot Space: 328 Liters
Fuel Capacity: 48 Liters
Exterior Dimensions
Length*Width*Height: 3995*1790*1640 mm^3
Wheelbase: 2500 mm
Safety and Security
Speed Sensing Auto Door Lock: Yes
ISOFIX Child Seat Mounts: Yes
Anti-Pinch Power Windows: Yes
Day/Night Rearview Mirror: Yes
Airbags: Driver and Passenger
Seat Belts: Yes
Anti-lock Braking System (ABS): Yes
Electronic Brakeforce Distribution (EBD): Yes
Engine Immobilizer: Yes
Central Locking: Yes
Child Safety Lock: Yes
Rear Defogger: Yes
Hill Assist: No
Fog Lamps (Front / Rear ): No
On Road Price: Rs. 9.60 Lakh

3.Ford Eco Sport

Engine and Transmission
Engine Type: Ti-VCT Petrol Engine
Engine Displacement: 1496 cc
Fuel Type: Petrol
Max Power: 120.69bhp@6500rpm
Max Torque: 149Nm@4500rpm
Emission Norm Compliance: BS VI
No Of Cylinders: 3
Transmission: Manual
Gear Box: 5 Speed
Drive Type: FWD
Kerb Weight: 1188 Kg
Paddle Shift: No
Performance and Fuel Economy
Mileage (ARAI): 15.9 Kmpl
Brakes, Steering, Suspension and Tyres
Suspension Front: Independent MacPherson Strut
Suspension Rear: Semi-independent twist beam
Brakes Front: Ventilated Disc
Brakes Rear: Drum
Steering Type: Electric
Minimum Turning Radius: 5.3 metres
Tyre Size: 195/65 R15
Wheel Size: R15
Interior Dimensions
Rear Shoulder Room: 1225 mm
Seating Capacity: 5
Doors: 5
Boot Space: 352 Liters
Fuel Capacity: 52 Liters
Exterior Dimensions
Length*Width*Height: 3998*1765*1647 mm^3
Wheelbase: 2519 mm
Ground Clearance (Unladen): 200 mm
Safety and Security
Speed Sensing Auto Door Lock: Yes
Impact Sensing Auto Door Unlock: Yes
Day/Night Rearview Mirror: Yes
Airbags: Driver and Passenger
Seat Belts: Yes
Anti-lock Braking System (ABS): Yes
Electronic Brakeforce Distribution (EBD): Yes
Engine Immobilizer: Yes
Central Locking: Yes
Child Safety Lock: Yes
On Road Price: Rs. 9.44 Lakh

4. Renault Duster

Engine and Transmission
Engine Type: 1.5L Petrol Engine
Engine Displacement: 1498 cc
Fuel Type: Petrol
Max Power: 104.55bhp@5600rpm
Max Torque: 142Nm@4000rpm
Emission Norm Compliance: BS VI
No Of Cylinders: 4
Transmission: Manual
Gear Box: 5-Speed
Drive Type: FWD
Paddle Shift: Not Available in Duster
Performance and Fuel Economy
Mileage (ARAI): 16.42 Kmpl
Brakes, Steering, Suspension and Tyres
Suspension Front: Independent McPherson Strut with Coil Spring
Suspension Rear: Trailing Arm With Coil Spring
Brakes Front: Disc
Brakes Rear: Drum
Steering Type: Power
Minimum Turning Radius: 5.2m
Tyre Size: 215/65
Tyre Type: Radial,Tubeless
Interior Dimensions
Seating Capacity: 5
Doors: 5
Boot Space: 475 Liters
Fuel Capacity: 50 Liters
Exterior Dimensions
Ground Clearance (Laden): 205 mm
Length*Width*Height: 4360*1822*1695 mm^3
Wheelbase: 2673 mm
Safety and Security
Impact Sensing Auto Door Unlock: Yes
Speed Sensing Auto Door Lock: Yes
Airbags: Driver and Passenger
Seat Belts: Yes
Anti-lock Braking System (ABS): Yes
Electronic Brakeforce Distribution (EBD): Yes
Brake Assist (BA): Yes
Electronic Stability Program (ESP): Yes
Engine Immobilizer: Yes
Central Locking: Yes
Child Safety Lock: Yes
Hill Assist: No
On Road Price: Rs. 10.29 Lakh

Now Lets pick the best car from above:

Most important thing for Mr. D.S. Pughazhyendhii Should be Safety as there is going to be a 5 year old child in the car.

Taking Safety in Consideration we can eleminate Maruti Vitara Brezza, Ford EcoSport, Renault Duster, Hyundai i20 from the list.

(Note:- Though Maruti Vitara Brezza and Ford EcoSport Scored Overall Safety Rating of 4 Star but it scored only 2 Star for Child Occupant Protection. Addition to that Ford EcoSport Scored only 3 Star for Side Roll over Safety test)

My pick for pugazhlendhii will be Hyundai i20 2020.

Because of Comfortness of His mom and his Child,

It will be the Best Choise for City usage aswell as Highways,

and next consideration will be mileage, Mileage will be Good enough in i20,

On the safety front, the new i20 should be equipped with multiple airbags, ABS with EBD, parking sensors and a rear view camera.

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