Benchmarking

AIM: DETAILED REPORT ON BENCHMARKING

To prepare a report explaining what is Bench-marking , Compare at least 4 Vehicles and Provide a Preoper conclusion for the report ,suggesting a suitable vehicle among the comparison made.

OBJECTIVES:

1. Benchmark with presently available cars in the market for the following case.

2. Prepare a report explaining what is Bench-Marking

3. Compare at least 4 vehicles.

4. Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images.

THEORY-

BENCHMARKING

Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.

That might mean tweaking a product’s features to more closely match a competitor’s offering, or changing the scope of services you offer, or installing a new customer relationship management (CRM) system to enable more personalized communications with customers.

There are two basic kinds of improvement opportunities: continuous and dramatic. Continuous improvement is incremental, involving only small adjustments to reap sizeable advances. Dramatic improvement can only come about through reengineering the whole internal work process

Other than improving and creating better outcomes, benchmarking also helps in:

• Fostering collaboration and teamwork in order to become more competitive.

• Increasing company-wide awareness of important performance indicators and areas for improvement.

• Increasing employee awareness of internal procedures and cost structures.

Benchmarking process may vary from one firm to another, but it boils down to two types

• Benchmarking 1 – It is an eagle-eye view comparison of two products as a whole rather than dealing with specific parts. For eg., Two vehicles as a whole would be compared.
• Benchmarking 2 – It involves a much more detailed comparison. Specific components are compared and studied in detail. For eg., a door panel engineer will study door panels of different cars and will see which one is better. Then as per the study, changes are made to achieve good results and be at par with the best ones available in the market.

The Benefits of Benchmarking

• Competitive Analysis

By identifying areas you wish to improve on in your business and benchmarking your existing performance against competitors, your business can strive to enhance your execution tenfold. Using benchmarking this way has allowed businesses to gain strategic advantages over competitors and grow industry averages.

• Monitor Performance

Benchmarking involves looking at current trends in data and projecting future trends depending on what you aim to achieve. In order to know you have been successful, benchmarking needs to be a continuous process. Monitoring performance is an inherent characteristic of it.

• Continuous Improvement

As well as monitor performance, continuous improvement is an essential attribute of benchmarking. This is because the aim of benchmarking is to improve a certain element of a business. This improvement should not merely be something that improves once and is forgotten, but something that improves over time and is continuous.

• Planning and Goal Setting

Once benchmarking has been carried out, goals and performance metrics are set in order to improve performance. These goals are new, more competitive targets for a company but they must be achievable. If goals are unrealistic to achieve teams become demotivated and goals are destined to remain unfulfilled.

• Encourage Ownership

When companies look at their processes and metrics they need to ask hard questions to get all the answers they need. This includes talking to everyone in the business and understanding their roles. By asking these questions and gaining a better understanding of everyone’s role, ownership for processes and performance is encouraged. This means that employees will take pride in their job and the work they do. This pride leads to better performance and higher-quality end results.

• Understand Your Companies Advantages

Benchmarking identifies where your company is right now compared to where you want it to go. If you are looking at improving any process in your business, benchmarking is a way of looking at how you can excel and become more successful through outlining the steps needed to achieve your goal.

REQUIREMENTS:

Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

In my opinion,

Mr . D.S. Pughazhyendhii's family requires a Safe Car,Good Mileage car, Pocket friendly Maintenance with Good space,best price with best Features. With Transformation happening in Mindsets - Safety along with Good Interiors, Features are also making an important buying aspect.

Mr . D.S. Pughazhyendhii's major requirements in a car:

• Min 5 seats for his family members.
• Budget: Rs. 8-10 Lakhs/-, on road price
• Good Mileage
• Want to use car in city as well as long drive
• He is also fond of big cars.

SUGGESTION OF CARS:

• Renault Triber
• Tata Nexon
• Maruti Brezza
• Tata Punch
• Hyundai Venue

Renault Triber

The Renault Triber has 1 Petrol Engine on offer. The Petrol engine is 999 cc . It is available with Manual & Automatic transmission.Depending upon the variant and fuel type the Triber has a mileage of 20.0 kmpl & Ground clearance of Triber is 182. The Triber is a 7 seater 3 cylinder car and has length of 3991mm and width of 1739.

The price of Renault Triber starts at Rs. 5.92 Lakh and goes upto Rs. 8.51 Lakh. Renault Triber is offered in 10 variants - the base model of Triber is RXE and the top variant Renault Triber RXZ EASY-R AMT Dual Tone which comes at a price tag of Rs. 8.51 Lakh.

Pros:

• Practical cabin with lots of storage spaces.
• Good boot space of 625 litres.
• Triber can be turned into a two-seater, four seater, five-seater, six-seater or even a seven-seater vehicle.
• Received 4-Star GNCAP safety rating
• Available with an AMT automatic as well.

Cons:

• Engine feels underpowered on highways or with a full load of passengers.
• No diesel engine option.
• Missing features: No automatic climate control, alloy wheels or foglamps.

Tata Nexon

The Tata Nexon has 1 Diesel Engine and 1 Petrol Engine on offer. The Diesel engine is 1497 cc while the Petrol engine is 1199 cc . It is available with Manual & Automatic transmission.Depending upon the variant and fuel type the Nexon has a mileage of 22.07 kmpl & Ground clearance of Nexon is 209. The Nexon is a 5 seater 4 cylinder car and has length of 3993, width of 1811 and a wheelbase of 2498.

The price of Tata Nexon starts at Rs. 7.70 Lakh and goes upto Rs. 14.18 Lakh. Tata Nexon is offered in 67 variants - the base model of Nexon is XE and the top variant Tata Nexon XZA Plus P Jet Edition AMT Diesel which comes at a price tag of Rs. 14.18 Lakh.

Pros:

• Spacious cabin with comfortable rear seats
• Comfortable ride quality
• Looks attractive and modern
• 5-star NCAP safety rating

Cons:

• Engine refinement is lacking
• Infotainment system feels dated

Maruti Brezza

The Maruti Brezza has 1 Petrol Engine on offer. The Petrol engine is 1462 cc . It is available with Manual & Automatic transmission.Depending upon the variant and fuel type the Brezza has a mileage of 19.8 to 20.15 kmpl .The Brezza is a 5 seater 4 cylinder car and has length of 3995, width of 1790 and a wheelbase of 2500.

The price of Maruti Brezza starts at Rs. 7.99 Lakh and goes upto Rs. 13.96 Lakh. Maruti Brezza is offered in 11 variants - the base model of Brezza is Lxi and the top variant Maruti Brezza Zxi Plus AT DT which comes at a price tag of Rs. 13.96 Lakh.

Pros:

• Spacious interior with a wide backseat. A good 5-seater
• Comfortable ride quality
• Compact dimensions and light controls make it a great city car
• Expansive list of features: Heads-up display, 360-degree camera, 9-inch touchscreen, sunroof and more

Cons:

• Interior quality should have been better for the price
• No diesel engine option available unlike many alternatives
• Engine offers good useability but isn’t exciting

Tata Punch

The Tata Punch has 1 Petrol Engine on offer. The Petrol engine is 1199 cc . It is available with Manual & Automatic transmission.Depending upon the variant and fuel type the Punch has a mileage of 18.82 to 18.97 kmpl . The Punch is a 5 seater 3 cylinder car and has length of 3827mm, width of 1742 and a wheelbase of 2445.

The price of Tata Punch starts at Rs. 6.00 Lakh and goes upto Rs. 9.54 Lakh. Tata Punch is offered in 30 variants - the base model of Punch is Pure and the top variant Tata Punch Kaziranga Edition AMT IRA which comes at a price tag of Rs. 9.54 Lakh.

Pros:

• Striking looks
• High quality cabin
• Great interior space and comfort
• Ride comfort over bad roads
• Mild off road capability
• 5-star Global NCAP safety rating

Cons:

• Engine feels short on power for highway drives
• Dated touchscreen infotainment system
• No charging port or cup holders for rear seat passengers

Hyundai Venue

The Hyundai Venue has 1 Diesel Engine and 2 Petrol Engine on offer. The Diesel engine is 1493 cc while the Petrol engine is 1197 cc and 998 cc . It is available with Manual & Automatic transmission.Depending upon the variant and fuel type the Venue has a mileage of . The Venue is a 5 seater 3 cylinder car and has length of 3995mm, width of 1770mm and a wheelbase of 2500mm.

The price of Hyundai Venue starts at Rs. 7.53 Lakh and goes upto Rs. 12.72 Lakh. Hyundai Venue is offered in 16 variants - the base model of Venue is E and the top variant Hyundai Venue SX Opt Turbo DCT DT which comes at a price tag of Rs. 12.72 Lakh.

Pros:

• Updated styling makes the Venue look more butch and upmarket.
• Dual-tone interior is classy, good quality of materials in the cabin too.
• Powered driver’s seat, Alexa/Google Home connectivity, Digital driver’s display added to an already expansive feature list.
• 1.2 Petrol, 1.5 Diesel, 1.0 Turbo - plenty of engine options to choose from.

Cons:

• No diesel-automatic or CNG powertrain on offer.
• Narrow cabin means the Venue is still best suited for four.
• Silly feature omissions like auto day/night IRVM and powered seat height adjustment

CONCLUSION

I would suggest Tata Punch for Mr. D.S. Pughazhyendhii family, Punch is a excellent offering which is safest car in its segment. It is also value for money product with class leading features.