Benchmarking
Benchmarking
Benchmarking in automobile industry involves a structured comparison between similar products, services or processes on some dimensions of performance.
For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.
It is particularly useful when comparing not only performance but also practice –in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in
process innovation on studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate. Process benchmarking of this kind can operate at several levels:
• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process
Objective
To find Mr. Pughazhyendii a car within a budget of 8-10 lakhs to commute everyday to his office in Banglore city and also travel to Madurai from Bangalore once a month. The capacity of passengers should be a minimum of 5 and Pughazhyendii is fond of big cars.
1. Hyundai Creta
| Mileage (kmpl) | 15.29 |
| Engine Displacement | 1591 cc |
| Top Speed (kmph) | 165 |
| Drive train | Front Wheel Drive |
| Fuel | Petrol |
| Fuel Capacity | 60 |
| Ground clearance (mm) | 190 |
| Seating capcity | 5 |
| Power steering | Yes |
| Airbags | 6 |
| Crash Sensor | Yes |
| Saftey Rating | 4 |
2. Ford Ecosprt
| Mileage (kmpl) | 15.85 |
| Engine Displacement | 1499 cc |
| Top Speed (kmph) | 182 |
| Drive train | Front Wheel Drive |
| Fuel | Petrol |
| Fuel Capacity | 52 |
| Ground clearance (mm) | 200 |
| Seating capcity | 5 |
| Power steering | Yes |
| Airbags | 2 |
| Crash Sensor | No |
| Safety rating | 4 |
3. Renault Duster
| Mileage (kmpl) | 16.42 |
| Engine Displacement | 1330 |
| Top Speed (kmph) | 170 |
| Drive train | Front Wheel Drive |
| Fuel | Petrol |
| Fuel Capacity | 50 |
| Ground clearance (mm) | 205 |
| Seating capcity | 5 |
| Power steering | Yes |
| Airbags | 2 |
| Crash Sensor | Yes |
| Safety rating | 3 |
4. Tata Nexon
| Mileage (kmpl) | 14.03 |
| Engine Displacement | 1497 |
| Top Speed (kmph) | 154.19 |
| Drive train | Front Wheel Drive |
| Fuel | Diesel |
| Fuel Capacity | 44 |
| Ground clearance (mm) | 209 |
| Power steering | Yes |
| Safety rating | 5 |
| Airbags | 2 |
| Crash Sensor | Yes |
| Safety rating | 5 |
5. Mahindra XUV300
| Mileage (kmpl) | 17 |
| Engine Displacement | 1497 |
| Top Speed (kmph) | 175 |
| Drive train | Front Wheel Drive |
| Fuel | Diesel |
| Fuel Capacity | 42 |
| Ground clearance (mm) | 180 |
| Seating capcity | 7 |
| Power steering | Yes |
| Airbags | 7 |
| Crash Sensor | Yes |
| Safety rating | 5 |
6. Suzuki Ciaz
| Mileage (kmpl) | 18 |
| Engine Displacement | 1373 cc |
| Top Speed (kmph) | 190 |
| Drive train | Front Wheel Drive |
| Fuel | Petrol |
| Fuel Capacity | 43 |
| Ground clearance (mm) | 170 |
| Seating capcity | 5 |
| Power steering | Yes |
| Airbags | 2 |
| Crash Sensor | Yes |
| Safety rating | 2 |
Conclusion:
I would suggest Mr.Pughazhyendii Mahindra XUV300 as the suitable car for him because ithas more space and is a more rounded package, even though there is no automatic version yet. The following reasons are to justify my recommendation.
1) 5 Star safety
XUV300 is India's safest vehicle with the highest 5 star safety rating for adults and is India's only vehicle with 4 star rating for child safety,among cars tested by global NCAP.
2) 7 Airbags
The XUV300 is India's safest car and with its first-in-class 7 airbags it ensures safety of all passengers.
3) Dual zone automatic AC
XUV300 offers segment's first Dual-Zone Automatic AC that allows driver & co-driver to set temperatures independently, maximizing comfort for both.
4) Best segment in Torque
XUV300's turbo Petrol & Diesel engines offer best-in-segment torque that makes the drive peppy and offers excellent overtaking confidence.
5) Features
Includes key features like all 4 disc brakes, smart steering system (Segment 1st), all 4 Power Windows.
6) Mileage & Performance
XUV300 provides both diesel engine and petrol engine of 1497 cc and 1197 cc. It is available with the Manual and Automatic transmission. Depending upon the variant and fuel type the XUV300 has a mileage of 17.0 to 20.0 kmpl.