Benchmarking
- Benchmarking :
- In industries, its a process of comparison between already available desired products for create new product by eliminating things which are not necessary in compared product and modify things using engineering concepts.
- Example :
- Basic differences between Mazda CX-5 and Nissan Murano :
| CX-5 | P32R | Gap (P32R) | |
| Overall Length (mm) | 4540 | 4640 | 100 more |
| Overall Height (mm) | 1840 | 1820 | 20 less |
| Overall Width (mm) | 1705 | 1710 | 5 more |
| Wheelbase (mm) | 2700 | 2706 | 6 more |
| Metal Weight | 405 kg | 390 kg | 15 kg less |
| No. of stamping parts | 490 | 436 | 54 less |
| Overall part Surface Area | 49 m^2 | 46 m^2 | 3 m^2 more |
- From above table we can see that general specification comparison between Mazda CX-5 and Nissan Murano.
- We get here is, in Nissan Murano, there are 54 less stamping parts than Mazda CX-5 which tends to reduce the weight for Nissan about 15 kg.
- So, from this comparison now we can go with Nissan Murano for Benchmarking and try to find out problems in it for elimination of it to make new product from there.
- Big Cars in range of 8 - 10 Lakhs :
- Tata Nexon XM
- Kia Sonet 1.2 HTK
- Maruti Suzuki Brezza VXI
- Tata Punch Creative
- Comparison between above listed cars :
| Features | Tata Nexon XM | Kia Sonet 1.2 HTK | Maruti Suzuki Brezza VXI | Tata Punch Creative |
| Price | Rs.8.70 Lakh | Rs.8.25 Lakh | Rs.9.46 Lakh | Rs.8.37 Lakh |
| Performance & Dimensions | ||||
| Mileage | 17.57 kmpl | 18.4 kmpl | 20.15 kmpl | 18.97 kmpl |
| Length | 3993 mm | 3995 mm | 3995 mm | 3827 mm |
| Width | 1811 mm | 1790 mm | 1790 mm | 1742 mm |
| Height | 1606 mm | 1642 mm | 1685 mm | 1615 mm |
| Seating Capacity | 5 | 5 | 5 | 5 |
| Comfort & Convenience | ||||
| Power Steering | Yes | Yes | Yes | Yes |
| Power Window-Front | Yes | Yes | Yes | Yes |
| Power Window-Rear | Yes | Yes | Yes | Yes |
| Air Conditioner | Yes | Yes | Yes | Yes |
| Heater | Yes | Yes | Yes | Yes |
| Automatic Climate Control | No | No | Yes | Yes |
| Air Quality Control | No | No | Yes | Yes |
| Low Fuel Warning Light | Yes | Yes | Yes | Yes |
| Rear Seat Headrest | Yes | Yes | Yes | Yes |
| Adjustable Headrest | Yes | Yes | Yes | Yes |
| Rear AC Vents | No | Yes | Yes | Yes |
| USB Charger | No | Front & Rear | Yes | Front |
| Engine Start/Stop Button | No | No | No | Yes |
| Safety | ||||
| Anti-Lock Braking System | Yes | Yes | Yes | Yes |
| Power Door Locks | Yes | Yes | Yes | Yes |
| No. of Airbags | 2 | 4 | 2 | 2 |
| Passenger Airbag | Yes | Yes | Yes | Yes |
| Rear Seat Belts | Yes | Yes | Yes | Yes |
| Seat Belt Warning | Yes | Yes | Yes | Yes |
| Adjustable Seats | Yes | Yes | Yes | Yes |
| Tyre Pressure Monitor | No | Yes | Yes | Yes |
| Crash Sensor | Yes | Yes | Yes | Yes |
| Engine Check Warning | Yes | Yes | Yes | Yes |
| Entertainment & Communication | ||||
| Speakers Front | Yes | Yes | Yes | Yes |
| Speakers Rear | Yes | Yes | Yes | Yes |
| Bluetooth Connectivity | Yes | Yes | Yes | Yes |
| Touch Screen | No | No | 7 Inch | 7 Inch |
| Android Auto | No | No | Yes | Yes |
| No. of Speakers | 4 | 4 | 4 | 4 |
- From above comparison table, we can able to compare the listed cars by its Prices and Various Features.
- For buy a new car, we have to basically check Performance, Comfort, Safety and Entertainment features within our Budget.
- So, from above comparison of cars, we can conclude that, features of Maruti Suzuki Brezza VXI is good among other listed cars. As its price is higher than other cars.
- But, Mr. Pughazhyendhii having a budget of 8 - 10 Lakhs, so as per Budget range, Maruti Suzuki Brezza VXI is suitable.
- Hence, my suggestion for Mr. Pughazhyendhii is to buy Maruti Suzuki Brezza VXI for his family.