Benchmarking
AUTOMOTIVE BENCHMARKING
Benchmarking is the process of comparison of similar products on some dimensions of performance
Automotive Benchmarking is the process of analyzing the choices of similar products based on the selection factor and deducing it to final conclusion.
CASE
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
REPORT
The above case of Mr. Pughazhyendhii leads to following filters. They are
- The number of commuters is five including a child and hence the vehicle should be spacious with enough leg room
- He uses his car for Daily office commute and a monthly trip to his native .This would give a total estimate of more than 2500km/month and 20000km/year.
- The budget is from 8-10 Lakhs and he is also fond of big cars
- Based on these underpinning factors the suggestion would be a choice of SUV Vehicle and
- Considering the long run of the vehicle the viable option would be Diesel variant which helps to save fuel costs and other upfront maintenance and also has better mileage.
- In a crowded city like Bengaluru Automatic Gear transmission would be best suited but due to budget constraints and fuel efficiency Manual Transmission is preferred
Based on these requirements a detailed benchmarking is done to compare the specifications, advantages and other considerable parameters
Comparison Parameters of the Car Models
PERFORMANCE
- Renault Kiger and Fkia carens are the front runners but TATA Nexon offers much stable performance both on the city traffic and highway with multi drive modes.
- Tata Nexon has Linear Power Delivery system and has better Engine power and torque only faling behind Kia carens.
- The Reported ARAI Mileage shows Venue and Nexon are far better and Mahindra falls behind because of its power to weight ratio.
INTERIOR
LAYERED THREE-TONE FINISH
Intelligently designed dashboard that is soothing to the eye and touch. It uses premium materials and textures with attention to detail and beautiful craftmanship visible on the mid pad design.
ELECTRIC SUNROOF
The all new exquisite sunroof to bask your mood.
GRAND CENTRAL CONSOLE
A sliding tambour door for smart storage brings together both utility and luxury.
DIGITAL INSTRUMENT CLUSTER
Makes your drive an immersive experience with all the information for a safe and convenient drive in one place.
iRA TECHNOLOGY
Presenting iRA – a cool new connected tech platform that is in sync with India. It offers a range of innovative features that are especially developed keeping in mind the needs of the India car buyer
VENTILATED SEATS IN DRIVER AND CO-PASSENGER SEAT
The Nexon is geared with ventilated Leatherette seats in the front to keep you at a comfortable temperature no matter what the weather is outside.
COOLED GLOVEBOX
Keep things fresh and chilled.
EXTERIOR
COUPE-INSPIRED AERODYNAMIC SHAPE
A box breaking SUV design that combines the practicality of an SUV with the style of a sports coupe.
BOLD NEW DRLS
Accentuates the headlights for next level presence on the road.
PIANO – BLACK ORVMS
Turn heads as you make a turn on the road.
SIGNATURE LED TAIL LAMPS
Leave a signature trail behind.
SAFETY and COMFORT
- Almost all the models has same safety features of Dual Airbags, ABS with EBD, parking sensors, corner stability control but NEXON offers Dead pedal which comes very handy in the case of Pughazhyendhii for his frequent long drive.
- Apart from that Automatic Rain Sensing Wipers, Tyre pressure monitoring system are available in TATA NEXON 1.5XM within the price range
- TATA Nexon is the first Indian Model to recieve 5star NCAP Rating for its safety and crash test. Mahindra XUV also has a 5 star rating
Nexon’s high-strength steel structure absorbs impact energy and protects the passenger during an unfortunate collision
DUAL FRONT AIRBAGS AS STANDARD
Driver and co-driver airbags as standard safety for crash protection.
ELECTRONIC STABILITY PROGRAM
Always drive safe with Electronic Stability Program as standard in the NEXON
- - Electronic Traction Control
- - Roll- over Mitigation
- - Emergency Brake assist
- - Hill Hold Control
- - Electronic Brake Pre-fill
- - Brake Disc Wiping
ABS WITH EBD AS STANDARD
Experience absolute control over every drive with anti-lock breaking system and electronic break force distribution in all 4 wheels.
ISOFIX
Nexon puts the safety of your child on utmost priority. So, you can enjoy peace of mind as you drive
CONNECTED CAR SAFETY
Redefining car safety with tech-led innovations that deliver next level protection
- - Live Diagnostic Report
- - Find my Car
- - Remote vehicle control
- - Intrusion Alert
boot space
CONCLUSION
Thus a detailed benchmarking is done and car mode is proposed based on the reports for this case