Benchmarking

BENCHMARKING

INTRODUCTION:

What is “BENCHMARKING”?

Benchmarking is defined as the process of measuring products, services, and processes against those of organizations known to be leaders in one or more aspects of their operations.

Why we Need “BENCHMARKING”?

• Benchmarking provides necessary insights to help you understand how your organization compares with similar organizations, even if they are in a different business or have a different group of customers.
• Benchmarking can also help organizations identify areas, systems, or processes for improvements—either incremental (continuous) improvements or dramatic (business process re-engineering) improvements.

CLASSIFICATION OF BENCHMARKING:

1. TECHNICAL BENCHMARKING

Technical benchmarking is performed by design staff to determine the capabilities of products or services, especially in comparison to the products or services of leading competitors.

2. COMPETITIVE BENCHMARKING

Competitive benchmarking compares how well (or poorly) an organization is doing with respect to the leading competition, especially with respect to critically important attributes, functions, or values associated with the organization’s products or services.

BENCHMARKING PROCEDURE:

Thus the procedure of Benchmarking it has to be continuous cyclic process which can be provides continuous progress of that particular product or organizations improvements as well as with stand in the competitive market.

BENCHMARKING EXERCISE:

Benchmark with present available cars in the market for the following CASE.

Mr. D.S. Pughazhyendhi is a married man who live in Bangalore which is highly crowed city. His family comprise of 5 members including his wife,5-year boy, father and his mother. He once in a month visits his native place Madurai which is almost 500 kms away from Bangalore. Also he will be using his car to commute to his office. His budget falls between 8 lakhs to 10 lakhs on road. Please suggest him with options so that he will buy a good car for his family.

NOTE: Pughazhyendhi is fond of BIG CAR.

CASE STUDY

Customer: Mr.D.S.Pughazhyendi

Need to buy a big car Members:5 Budget:8 to 10 Lakhs On-Road price Location:Bangalore. From above case study as on its clearly states that their need to buy “a Big car of 5 or More than 5 Seater with in the budget of 8 to 10 lakhs On-Road Price at Bangalore location”.

According to this concern I prefer to buy a car like SUV’s or Compact SUV’s are listed below,

1. TATA NEXON XE
2. RENAULT KIGER RXT MT
3. HYUNDAI VENUE
4. KIA SONET
5. CITROEN C3

Let’s we go for benchmarking by comparing the above listed cars specifications and features.

1. TATA NEXON XE

SPECIFICATIONS & FEATURES:

On-Road price in Bangalore Rs. 9.32 Lakhs	Fuel Type Petrol	Emission Standard BS-6	Dimensions (L x W x H) in mm 3993 x 1811 x 1606
Body Style Compact SUV	Mileage (ARAI) in kmpl 17.5 kmpl	Seating Capacity 5 Seater	Airbags 2 Airbags
Engine 1199 cc,3 Cylinders, 2 Valves/Cylinder, SOHC	Max. Power (bhp @rpm) 118bhp@5500rpm	Steering Type Power Assist	Parking Assist NA
Engine Type 1.2L Turbocharged Revotron	Transmission Manual - 6 Gears, Sport Mode	NCAP Rating 5 Star (Global NCAP)	***

2. RENAULT KIGER RXT MT

SPECIFICATIONS & FEATURES:

On-Road price in Bangalore Rs 9.04 Lakhs	Fuel Type Petrol	Emission Standard BS-6	Dimensions (L x W x H) in mm 3991 x 1750 x 1605
Body Style Compact SUV	Mileage (ARAI) in kmpl 19.1 kmpl	Seating Capacity 5 Seater	Airbags 4 Airbags
Engine 999 cc, 3 Cylinders, 4 Valves/Cylinder, DOHC	Max. Power (bhp @rpm) 71bhp@6250rpm	Steering Type Power Assist	Parking Assist Reverse Camera
Engine Type 1.0L Energy	Transmission Manual - 5 Gears	NCAP Rating 4 Star (Global NCAP)	***

3. HYUNDAI VENUE

SPECIFICATIONS & FEATURES:

On-Road price in Bangalore Rs. 9.18 Lakhs	Fuel Type Petrol	Emission Standard BS-6	Dimensions (L x W x H) in mm 3995 x 1170 x 1617
Body Style SUV	Mileage (ARAI) in kmpl 17.5 kmpl	Seating Capacity 5 Seater	Airbags 2 Airbags
Engine 1197 cc, 4 Cylinders, 4 Valves/Cylinder, DOHC	Max. Power (bhp @rpm) 82bhp@6000rpm	Steering Type Power Assist	Parking Assist NA
Engine Type 1.2L Kappa	Transmission Manual - 5 Gears	NCAP Rating 5 Star (Global NCAP)	***

4. KIA SONET

SPECIFICATIONS & FEATURES:

On-Road price in Bangalore Rs 9.95 Lakhs	Fuel Type Petrol	Emission Standard BS-6	Dimensions (L x W x H) in mm 3995 x 1790 x 1625
Body Style SUV	Mileage (ARAI) in kmpl 18.4 kmpl	Seating Capacity 5 Seater	Airbags 4 Airbags
Engine 1197 cc, 4 Cylinders, 4 Valves/Cylinder, DOHC	Max. Power (bhp @rpm) 82bhp@6000rpm	Steering Type Power Assist	Parking Assist NA
Engine Type Smart stream G 1.2L	Transmission Manual - 5 Gears	NCAP Rating 3 Star (Global NCAP)	***

5. CITROEN C3

SPECIFICATIONS & FEATURES:

On-Road price in Bangalore Rs 9.94 Lakhs	Fuel Type Petrol	Emission Standard BS-6	Dimensions (L x W x H) in mm 3981 x 1733 x 1586
Body Style Hatchback	Mileage (ARAI) in kmpl 19.4 kmpl	Seating Capacity 5 Seater	Airbags 2 Airbags
Engine 1199 cc, 3 Cylinders, 4 Valves/Cylinder, DOHC	Max. Power (bhp @rpm) 109bhp@5500rpm	Steering Type Power Assist	Parking Assist NA
Engine Type PURETECH 110	Transmission Manual - 6 Gears	NCAP Rating NA	***

CONCLUSION:

Thus the above all considerations lets I suggest him to buy following three cars may fulfil his requirements. Thus the cars are listed below as,

• TATA NEXON XE
• RENAULT KIGER RXT MT AND
• HYUNDAI VENUE