Benchmarking

Benchmarking

Automotive benchmarking refers to the systematic comparison of processes, services, and products in the automobile industry. This involves intensive research and even collaboration of companies to compare their processes, services, and products being offered to the public. The purpose of benchmarking is to determine the strengths and weaknesses of a company and create recommendations to improve company performance.

Benchmarking procedure

• Before an organization can achieve the full benefits of benchmarking, its own processes must be clearly understood and under control.
• Benchmarking studies require significant investments of manpower and time, so management must champion the process all the way through, including being ready and willing to make changes based on what is learned.
• Too broad a scope dooms the project to failure. A subject that is not critical to the organization’s success won’t return enough benefits to make the study worthwhile.
• Inadequate resources can also doom a benchmarking study by underestimating the effort involved or inadequate planning. The better you prepare, the more efficient your study will be.
• Collect information directly from partner organizations. Collect both process descriptions and numeric data, using questionnaires, telephone interviews, and/or site visits.
• Compare the collected data, both numeric and descriptive.
• Determine gaps between your performance measurements and those of your partners.
• Determine the differences in practices that cause the gaps.
• Develop goals for your organization’s process.
• Develop action plans to achieve those goals.
• Implement and monitor plans.

His requirement

1. He has five people in his family, so car should fit five people properly.

2. He goes to office daily in his car, so he needs something to travel daily.

3. He goes to his native place Madurai twice a month, which is 500 kms away. so he needs a car which can provide good mileage.

4. His budget is 8-10 lakhs rupees.

Cars

Tata Nexon

Price - 7.60 to 14.08 lakhs

Seating capacity - 5

Fuel type - Diesel

Engine type - 1.5 lt turbocharged revotorq engine

Max Power - 108.49bhp@4000rpm

Max Torque - 260nm@1500-2750rpm

Transmission type - Automatic

Gear box - 6-speed

Milage - 22kmpl

Tank capacity - 44 lt

Hyundai Venue

Price - 7.53 to 12.72 lakhs

Seating capacity - 5

Fuel type - Petrol or Diesel

Engine type - Hyundai has given the Venue three engine options ; 1.2-litre petrol, 1-litre turbo-petrol, 1.5-litre diesel

Max Power - 118.41bhp@6000rpm

Max Torque - 172Nm@1500-4000rpm

Transmission type - Automatic

Gear box - 7 speed DCT

Milage - 17-23 km/l combined

Tank capacity - 45 lt

Kia Sonet

Price - 7.49 to 13.99 lakhs

Seating capacity - 5

Fuel type - Diesel

Engine type - 1.5 L CRDi VGT

Max Power - 113.43bhp@4000rpm

Max Torque - 250nm@1500-2750rpm

Transmission type - Automatic

Gear box - 6 speed

Milage - 18-24 km/l combined

Tank capacity - 45 lt

Hyundai i20

Price - 7.07 lakh to 11.62 lakhs

Seating capacity - 5

Fuel type - Petrol

Engine type - 1.0 lt Turbo GDi petrol

Max Power - 118.36bhp@6000rpm

Max Torque - 171.62nm@1500-4000rpm

Transmission type - Automatic

Gear box - 7 speed DCT

Milage - 20-25 km/l combined

Tank capacity - 37 lt

Suggestion

Above four cars are one of the bests in that price range and it fullfils all the required criteria of Mr Pughazhyendhii. From above four cars my recommendation would be Kia Sonet. It has a very powerful and fuel efficient engine, the milage is also better comparing to other vehicles in its segment. It has a 45 lt fuel tank, so Mr Pughazhyendhi can easily travel to his native place which is 500 kms away from Bengaluru.

With 6 speed and automatic transmission this vehicle is perfect for frequent inner city travelling. So it'll be benificial for him to commute to office daily. The overall design of the car is also very attractive. With different color options the car looks very sporty.

This car got 5-Star safety rating from 2019 U.S. National Highway Traffic Safety Administration (NHTSA) & New Car Assessment Program(NCAP), also Top Safety Pick+ in 2019 Insurance Institute for Highway Safety(IIHS) Collision Test. It won the 2018 red dot fesign award too.

Overall this car is now top choice for customers who wants a stylish car with good safety and all the latest automotive tech in that price range. It surely would be a perfect car for MR Pughazhyendhii and his family.