Benchmarking

AUTOMOTIVE BENCHMARKING

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance.

Competitive benchmarking solutions help enterprises overcome these challenges, stay a step ahead of competitors, adopt innovative and new strategies, and champion their industry. It also provides companies with industry benchmarks, enabling them to improve their processes, systems, and business decisions.

CASE. Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

From the above case study, we have noted following points which are mentioned below:

• A big car under budget of 8 to 10 lakhs.
• As per his requirement , he used his car daily to go to office and native place in a month so approximately the car will run 2500km/month to 20000km/year.
• In his family, there are 2 aged person & 1 child. So the vehicle should be spacious with enough leg room.
• As Bengaluru is a crowded city, Automatic Gear transmission would be best suited but due to budget constraints and fuel efficiency Manual Transmission is preferred.
• By considering the long run of the vehicle, diesel will be considered as the best option due to last longer than petrol ones. Diesel is a light oil and when when burned and used as fuel by the vehicle it lubricates the part of the engine. this prolonged the life of the engine. Whereas, petrol is a detergent and washes away oil from the components of the engine, therefore wearing it out quicker.
• As Mr. Pughazhyendhii is daily going to drive the car in the crowded city like banglore, so they require car which not only suits in their budget but also provide higher fuel efficiency which they can get into diesel cars only.

Based on these requirements a detailed benchmarking is done to compare the specifications, advantages and other considerable parameters which are shown below :

CONCLUSION: Out of all above cars, we will recommend Mr. Pughazhyendhii will choose Mahindra VUV 300 as per his preferences.