Benchmarking

OBJECTIVES:

Selecting the best car as per the customer requirements using the bench marking process.

BENCH MARKING:

Most of the companies maintain some sort of quality in their working environment. And these natures of work can be compared with the rest of the companies involved in the same field of work. To specify that comparison, these companies use some sort of benchmarking process. The benchmarking process helps to increase the competitive nature in different companies working in the same field of business.

Benchmarking is a process where different companies compare their nature of work with other companies in the same field of business and they set a certain type of standard of work. It is a matter of work from different companies which creates some standard for the work they deliver. And this standard of their work is considered and called as benchmarking.This benchmarking allows different companies to compare their workability with other companies.

In Automobile industry, benchmarking is done while developing a new vehicle or improving the existing vehicle. This benchmarking is done based on various factors such as product design. Innovation, service delivery, retailing and supply chain management. To improve factory level productivity, benchmarking of assembly plants is done on the basis of factors like labor per hour for car, number of defects, inventory level, space utilization etc. With having this studied, low performing industries can look at the differences in each factor and work on a specific parts to improve its productivity. Benchmarking study allows the organizations to deliver better products than their competitors.

TYPES OF BENCH MARKING:

• Internal benchmarking:

In this type of benchmarking the comparison of practices and performance is done between teams, individuals or groups within an organization

• External benchmarking:

In the external benchmarking process, the comparison of organizational performance towards the company peers or across companies.

ADVANTAGES OF BENCH MARKING:

There are several advantages of benchmarking. Most of the common benefits of benchmarking help to improve the productivity of the company. Moreover, these advantages can provide a clear picture of the key factors of benchmarking in the company. And increased productivity elements, display the successful features of the company.

1. Implements creative ideas:

One of the common type of benchmarking where in which all the beneficial aspects of the company are creatively implemented for the overall development of the company.

The benchmarking process helps the company find out their key features and after finding out the key features of their company, that company compares it with another company to complete the picture. And if there are any filling to be needed, then the company starts implementing creative ideas for the company.

2. Increased competitions:

Most of the time while doing business and while running a successful company, that company faces some strong competition from the rest of the companies. And that competition helps the current company to maintain their position even better in terms of their success rate of the company.

Therefore, as per the statement of the benchmarking process, it definitely increases healthy competition among different companies.

3. Developing improvement:

It is clear about benchmarking that it deals with those findings of the company and another company which helps them find their position in the business market.

And if there are any chance or space available for improvement in the company activities, then the company needs to develop those improvements in the company for the growth of the company in its own terms.

4. Identifies essential activities:

One of the best possible advantages of benchmarking is that it can help all the companies to identify their own essential activities that can improve the profits of the company.

Therefore, after benchmarking it is very much important for all the companies to be identified in the list of companies, which is in a run and where it can deliver the victory of their company effectively.

5. Quality of work:

Because of benchmarking once the company identifies their strengths and weakness compared with the rest of the company, then it is quite clear that all the aspects of the company need to be improved at a time to time basis.

And finally, the company can deliver some sort of ways which can deliver quality in their working order. Therefore, benchmarking makes things clear and creates some sort of awareness among the company’s working environment.

6. Increased performance:

As it is explained earlier that the benchmarking process, identifies all the features and elements of the company which can lead them towards its success. And eventually, it also provides essential signals regarding the need and wants of the company.

Once the company finds out about the actual requirements of the company, then it can increase its work performance as per the comparison aspects.

CUSTOMER REQUIREMENTS:

• Customer name: Mr. D.S. Pughazhyendhii
• Occupancy : 5 members
• Price Range : 8 - 10 lakh
• Usage : Daily
• Routine - Office
• Planned - Trip/Vacation - 1000km (once in a month)
• Special Preference: Pughazhendhii is fond of big cars
• Monthly Distanced Travelled : 3500 km Approximate

From the above requirements we clearly come to know that, he needs 5 seater car, which he can go for long drives as well as daily rides with good comfortness and he needs SUV segments cars under 10 lakhs. Considering his requirements, I have choosen 4 SUV segment cars in that I'm sugeesting him a best car to meet his requirements. The four cars names and their features were listed below.

TATA NEXON:

SPECIFICATIONS OF TATA NEXON:

Specifications of Maruti Suzuki Brezza

Price	₹ 8.5 Lakh
Fuel Type	Petrol
Mileage	19.8 - 20.1 km/l
Seating Capacity	5 People
Safety Rating	Not Tested
Warranty	2 Years or 40000 km
Engine Size	1462 cc
Transmission	Manual, Automatic (TC)
Size	3995 mm L X 1790 mm W X 1685 mm H
Fuel Tank	48 litre

Brezza Expert Rating

Overall Expert Score7.5/10

Engine and Performance 7.5/10

Ride and Handling 7/10

Exterior 7/10

Comfort, Convenience and Features 7.5/10

Conclusion 7/10

Mahindra XUV300:

Specifications of Mahindra xuv 300:

Price	₹ 9.0 Lakh
Fuel Type	Petrol, Diesel
Mileage	17 - 20 km/l
Seating Capacity	5 People
Safety Rating	5 Star (Global NCAP)
Warranty	3 Years (Unlimited KMs)
Engine Size	1197 cc, 1497 cc
Transmission	Manual, Automatic (AMT)
Size	3995 mm L X 1821 mm W X 1627 mm H
Fuel Tank	42 litre
Ground Clearance (mm)	180 mm

XUV300 Expert Rating

Appearance Exterior 6.5/10

Appearance Interior 7/10

Performance Drive 7/10

Conclusion 7/10

Hyundai Venue:

Specifications of Hyundai Venue

Price	₹ 8.9 Lakh
Fuel Type	Petrol, Diesel
Mileage	17.5 - 23.4 km/l
Seating Capacity	5 People
Safety Rating	Not Tested
Warranty	3 Years (Unlimited KMs)
Engine Size	1197 cc, 998 cc, 1493 cc
Transmission	Manual, Clutchless Manual (IMT), Automatic (DCT)
Size	3995 mm L X 1770 mm W X 1617 mm H
Fuel Tank	45 litre
Ground Clearance (mm)	195 mm

Venue Expert Rating:

Engine and Performance 8/10

Ride and Handing 8/10

Exterior 8/10

Comfort, Convenience and Features 8/10

Conclusion 8/10

over all ratings

	Tata Nexon	Mahindra XUV300	Hyundai Venue	Maruti Suzuki Brezza
Styling	91	91	84	90
Comfort	93	90	80	88
Performance	88	90	79	88
Mileage	82	83	75	86
Value for Money	90	86	78	85
Overall Score	91	88	85	85

CONCLUSION:

• we need to consider all the points from the above theory. In that, Tata Nexon is satisfying all the requirements.
• TATA Nexon has Good engine performance, good mileage of 22 kmpl, great ground clerance for off road driving , good rating in NCAP crash test and awarded as India's safest car within this SUV segment and it's within the customers budget.
• So, I'm suggesting Mr. Pughazhendhii to go for TATA NEXON to meet all his requirements.