Benchmarking
BENCHMARKING
- Benchmarking is the opening move of vehicle manufacturing, it involves a structured comparison between your company’s older models and other company’s models within the same price range.
- The price, mileage, safety, dimensions, fuel type, Driving Range, service cost, Comfort & Convenience, Transmission, weight, etc. These are some of the comparison standards.
- Use the information, you gather from your analyses and comparisons to implement changes that will improve your company’s performance, products, and services.
- Common areas that you may want to target for benchmarking analysis include cost per unit, time to produce each unit, quality of each unit, and customer satisfaction. The performance metrics you get from these targets can be compared against others to help you determine best practices for improving your operations.
QUESTION: -
Mr. D.S. Pughazhyendhi is a married man who lives in Bangalore which is a highly crowded city. His family comprises 5 members including his wife, 5-year boy, father, and his mother. Once a month visits his native place Madurai which is almost 500 km away from Bangalore. Also, he will be using his car to commute to his office. His budget falls between 8 lakhs to 10 lakhs on road. Please suggest options so that he will buy a good car for his family.
ANSWER: I'm reaching out to recommend a few cars to mister Pughazhyendhi between 8lakhs to ten lakhs as per his necessities that area unit below.
- Maruti Suzuki Breeza VXI
- Tata Nexon XM Plus
- Honda Jazz ZX
- Kia Sonet HTK 1.5
1. Maruti Suzuki Breeza
-
Good Things
- Lots of features - Gets a slew of notable features that add convenience
- Interior space - The cabin feels airy with ample storage spaces all over
- Tall seating - Offers a commanding driving position with good outward visibility
- Ease of driving - Light controls and the compact proportions make it nimble
- Service network - Is backed by Maruti Suzuki's exhaustive and robust network
-
Could be Better
- Engine lacks punch - The mid-range grunt could have been more exciting
- Pricey - Top-end variants are expensive when stacked against segment rivals
- Ride quality at slow speeds - Conspicuous vertical movement over broken roads
2. Tata Nexon
-
Good Things
- Upmarket looks - Exciting and impactful design, proper no-nonsense SUV stance
- G-NCAP safety - A five-star NCAP safety rating ensure buyers get a very safe car
- Performance - The powertrains offer a satisfying mid/top-end grunt for most situations
- Spacious cabin - Despite the compact footprint, it is roomier than segment rivals
- Sorted ride/handling - Nicely tuned suspension offers apt damping at most speeds
-
- Interior quality, fit/finish - Scratchy hard plastics, rough edges, panel gaps
- Low-end grunt - The diesel motor needs some revving to get off the line properly
- Infotainment screen - Slow responses, low-resolution screen, interface not intuitive Could be Better
3. Honda Jazz
-
Good Things
- Ergonomic interiors - The cabin is well designed with lots of storage spaces
- Comfortable cabin - Supportive seats, good leg-room, space for three at the rear
- Versatile nature - Large doors ease cabin ingress/egress tremendously
- Ease of driving - Light and accurate steering, visibility via the large glass area
- Large boot - Adequate luggage space, low loading lip, wide opening to boot enclosure
-
Could be Better
- Looks outdated - Has aged gracefully and looks old in the company of newcomers
- Weak mid-range - Requires more downshifting to keep up with traffic/over-taking
- Firm slow-speed ride - Although not uncomfortable one can feel the road bumps
4. Kia Sonet
-
Good Things
- Flamboyant styling - Great concoction of modern/youthful looks with a rugged stance
- Refined motors/gearboxes - Peppy/smooth performance, good refinement, frugal
- Easy to drive - Compact size, steering that's light with reasonable feedback
- Good quality - Quality and fit/finish are on par with segment expectations
- Boot capacity - Reasonably sized boot good for occupants to last seven days
Could be Better
- Firm ride quality - Never feels settled, bounces at high speeds under full load
- Rear seat space - The rear bench is a squeeze for anything more than two adults
- Rear visibility - Is hampered by the chunky C-pillars and compact rear windscreen
| SPECIFICATION | BREEZA | NEXON | JAZZ | SONET |
| Price | 9.46 LAKH RS. | 9.75 LAKH RS. | 9.43 LAKH RS. | 9.69 LAKH RS. |
| Milage(arai)(kmpl) | 20.1 | 17.5 | 16.6 | 24.1 |
| Driving range(km) | 965 | 773 | 664 | 1084.5 |
| Length (mm) | 3995 | 3993 | 3989 | 3995 |
| Width(mm) | 1790 | 1811 | 1694 | 1790 |
| Height (mm) | 1685 | 1606 | 1544 | 1625 |
| Wheelbase (mm) | 2500 | 2498 | 2530 | 2500 |
Conclusion: -
- I would suggest Mr. Pughazhyendhi Maruti Suzuki Breeza, which has a 1462cc Engine, with a Manual 5-gears drive system, which gives a mileage of around 19.6 km.
- It now gets a nearly all-new design with a rooftop and touchscreen display with a reverse 360-degree view camera for parking and an advanced navigation facility.
- it also comes with a keyless engine start, central locking, and child safety mode.
- For a long run drive it's got good height and for luggage around 328 ltr of boot space.
- It comes with up to 9 color ranges, great boot space, and comfortable drive for a long time At a price between 8lakhs to 10 lakhs Breeza is the best car to drive.
- The overall maintenance cost of breeza is much less than compared to other cars around this price range.
- The service station of Maruti Suzuki is available at most places and parts can be easily arranged.
THANK YOU AND WITH BEST REGARDS
VIDHAN SHAH