Challenge

Benchmarking

BENCHMARKING

- It is the process of company business to analyze the processes and performance metrics from other companies and standards.

- In automotive industry it is used for comparison of similar products, services and on dimensions performance. Used to know the availability of the feature and delivery on the basis of customer review.

- It can be operated in different factories and branches or same factory or branches or different competing organization.

- Benchmarking 1 is used for comparing of the price, features and segments, whereas

- Benchmarking 2 is used for comparing the features of individual components.

In the case of Mr. D.R. Pugazhendhi , he needs a car which can drive to his office were traffic and crowd is the major concern and even needs a 5 seater as he drives to his hometown monthly with his family and by considering the budget in the range 8-10 lakhs.

He can go with SUV or Sedan as they provide 5 seater facility and cargo space. New small SUV with more cargo space are available with more efficient.

List of Cars:

1.Mahindra XUV 300

MODEL COST MILEAGE FUEL TYPE TRANSMISSION TYPE
Mahindra XUV300 8.30-12.69 lakhs 17 kmpl Disel/Petrol Manual/Automatic

2.Hyundai Creta

MODEL COST MILEAGE FUEL TYPE TRANSMISSION TYPE
Hyundai Creta 9.99-17.2 lakhs 21 kmpl Disel/Petrol

Manual/Automatic

3.Ford Ecosport

MODEL COST MILEAGE FUEL TYPE TRANSMISSION TYPE
Ford Ecosport 8.17-11.71 lakhs 15 kmpl Disel/Petrol Manual/Automatic

4.Renault Duster

MODEL COST MILEAGE FUEL TYPE TRANSMISSION TYPE
Renault Duster 8.49-9.99 lakhs 17 kmpl Petrol Manual

5.Honda WR-V

MODEL COST MILEAGE FUEL TYPE TRANSMISSION TYPE
Honda WR-V 8.49-10.99 lakhs 16 kmpl Disel/Petrol Manual

6.Nissan Kicks

MODEL COST MILEAGE FUEL TYPE TRANSMISSION TYPE
Nissan Kicks 9.49-14.14 lakhs 14 kmpl Petrol Manual/Auomatic

7.Maruti Suzuki vitara brezza

MODEL COST MILEAGE FUEL TYPE TRANSMISSION TYPE
Maruti Suzuki vitara brezza 7.34-11.4lakhs 17 kmpl Petrol Manual/Automatic

8.Tata Nexon

MODEL COST MILEAGE FUEL TYPE TRANSMISSION TYPE
Tata Nexon 6.95-12.7 lakhs 17 kmpl Disel/Petrol Manual/Automatic

9.Kia Seltos

MODEL COST MILEAGE FUEL TYPE TRANSMISSION TYPE
Kia Seltos 9.89-17.34 lakhs 16 kmpl Disel/Petrol Manual/Automatic

10.Hyundai Venue

MODEL COST MILEAGE FUEL TYPE TRANSMISSION TYPE
Hyundai Venue 8.1-11.4 lakhs 18 kmpl Disel/Petrol Manual/Automatic

Selected top 5 Cars:

1.Hyundai Creta 2.Hyundai Venue 3.Renault Duster

4.Maruthi Suzuki Vitara Brezza 5.Mahindra XUV300

Comparing all the available cars, I would suggest Pughazhyendhii to go for Hyundai Creta for the following reason:

Since, He is found of big cars, this seems to be perfect choice. Since they commute to Maduri which is 500 kms away, it would be best for them to travel spaciously rather than be cramped in the back seat. Bigger boot space, also perfect for vacations. Because of the Mileage advantage over other cars and adequate safety features for his family.

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