Benchmarking

2.WHAT IS BENCHMARKING

Benchmarking in the automobile industry involve a structural comparison between similar produces,service or process on some dimensions of performance.

PROCESS OF BENCHMARKING .

• Between similar processes in same factory or service branch.
• Between different factory or service branch.
• Between different competing organizations.
• Between different sectors using same process.

There are 4 type of benchmarking

• Internal benchmarking
• External benchmarking
• Performance benchmarking
• practice benchmarking

Benefit of Benchmarking

• It can improve good connection between customer and company
• More profitable and effiecent
• Create understand in tean builing and satisfaction for wokers

1.The problem-

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

From this we can find requirements like

1. budget- 8 to 10 lakh
2. seating - atleat for five peoples
3. Living area- Crowded + Heavy trafic
4. Milege- Medium
5. Big car- suv,

Extra points.

1. Safety should considered
2. Boot space
3. easily available services
4. Design
5. Comfort

After searching for to meet these requirments 5 cars are founded.

1.Maruti brezza -LXI

• Starting price 8 lakhs
• Milege- 20kmpl

• Spacious Cabin with Good Headroom Legroom, Comfy Seats

• Suspension Dynamics of Brezza Petrol is Better

• Better Safety Rating as what shown in recent past

• Proven Reliability, After Sales Service Experience

• makes it an exciting proposition of Buyers - seeking all round Family Car

Color Options in Maruti Suzuki Brezza Lxi (6 Colors): Sizzling Red, Exuberant Blue, Pearl Arctic White, Splendid Silver, Magma Grey and Brave Khaki Color

Safety'& Security: ABS with EBD, ESP, Hill Hold Assist, Dual Front Airbag, Anti Theft Security Alarm System, Seat Belt Pretensioner with Load Limiter, High Speed Alert, Impact Sensing Door Unlock

No Rear Headrest: Important to note that Brezza Base Model do not come with Rear Seat Headrest. However MGA Part number 86401M65M20-QBL is for Rear Seat Headrest and cost around Rs 1320 for both headrest. Add on the cost of Rear Seat Steel plate which is around Rs 1500 along with drill and fitting charge of Rs 600 - 700. May ask dealer on same pre-hand.

Pros:

1. Good looking
2. bs6 with hybrid tech and good fuel economy
3. Lot of storage space
4. Better safety
5. Smooth 6-speed torque-converter AT comes with paddle shifters

Cons:

1. No diesel option
2. Expensive

2.TATA Nexon

• Starting price - 7.79 lakhs
• Milege-17.57 - 22.07 Kmpl
• Boot Space-350 Liters

• Technology: Multi Drive Mode - Eco, City, Sport (although its best to drive Nexon in Sport Mode for enjoying the Car)

• Safety: ABS with EBD, Dual Front Airbags, ESP, Traction Control, Hill Hold Assist, Seat Belt Pretensioner, Immobiliser, Reverse Parking Sensor

• Convenience: AC with Heater, Electric Power Steering with Height Adjustable Tilt Steering, All 4 Door Power Window, Remote Central Lock, Electric Adjustable and Foldable ORVM, Follow me Headlights

• Styling: Projector Headlight with DRL, Piano Black Front Grille, First in Segment offering 3 Tone Interior Theme, LED Tail lights, Roof Rails, Contrast Piano Black ORVM, Integrated Roof Spoiler, Digital Instrument Cluster, Wheel Arch Cladding

• Infotainment: 2 Din CD Player Harman Music System with 4 Speakers

• Wheels: 15 Inch Steel Wheel with R15 195/60 Tyre with with Dual Tone Wheel Cover

Pros:

1. Design and style
2. Ride quality
3. Easy to ride
4. Good features
5. Good safety

Cons:

1. Low fuel ecnomy
2. Lower engine performance

3.Mahindra XUV 300

• Price- 8.421 lakhs
• Milege- 20 kmpl
• 5 seater
• boot space-257litre

• Safety: ABS with EBD, Dual Front Airbags, All 4 Disc Brakes, Rear Defogger

• Styling: Projector Headlights, 7 Inch MID Instrument Cluster

• Convenience: AC with Heater with Rear AC, Power Steering, All 4 Power Window, Remote Central Lock with Flip Key, Smart Door Handles, Center Seat Armrest, Rear Wash and Wiper, Electric Adjustable ORVM with Turn Indicators

• Tyres: 17 Inch Steel Wheels with Full Wheel Cover

• Infotainment: 8 Inch Touchscreen Infotainment System with Android Auto, AUX, USB and Bluetooth

Pros:

1. Stylish design
2. 5 star rating in safety
3. Comfotable ride
4. Good engine response

Cons:

1. Stylish but few upadates are made
2. Less refined engine
3. Interior finishes need more work

4.KIA CARENS

• price-9.59 lakhs
• 6 and seven seater
• milege 15.7 t0 o 21.5

• Seater: 7 Seater (2+3+2) with Recline, Slide on 2nd Row and Recline on 3rd Row. 60:40 Split on 2nd Row with One Touch Electric Tumble on 2nd Row behind Co-passenger Seat. 50:50 Split on 3rd Row

• Safety: ABS EBD with Brake Assist, 6 Airbags (Dual Front, Side and Curtain Airbags), ESP, Traction Control, Hill Start Assist and Hill Descent Control, All 4 Disc Brakes, Seat Belt Reminder, High Speed Alert System, Reverse Parking Sensor, Emergency Stop Signal

• Convenience: Manual AC Heater with Diffused Rear AC Vents on 2nd and 3rd Row, Electric Power Steering, All 4 Power Window, Adjustable Head Restraint on all 3 Row Seats, Front Center Seat Armrest, Manual Adjustable ORVM

• Styling: Tiger Nose Grille, Dual Tone Black and Beige Interiors, Semi Leatherette Indigo Seats, Body Colored ORVM, Body Colored Door Handle, Rear Spoiler

• Wheels: 15 Inch Steel Wheel with R15 195/65 Tyres with Full Wheel Cover

• Music System: No Factory Fit Music System

Pros:

1. Good visbility while driving
2. City driving is easy
3. Comfortable
4. Exellent brakes

Cons:

1. Exterior desing need more work
2. Steering can improved
3. Length of car concer parking

CONCLUSION:

As benchmarking of 4 cars i would suggest KIA CARENS since it have better riding quality in city and comfortable for family memebers the fuel ecnomy is good for commutate long and short distances and safety features are good.